We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Great British Bake Off boosts appliance sales

Fridge-freezer, oven sales up as Bake Off returns


Budding bakers inspired by the latest series of the Great British Bake Off have boosted sales of baking appliances featured in the show.

Sales of ovens, hobs, fridge-freezers, and stand mixers used by Bake Off contestants have soared according to online retailer AppliancesDirect.co.uk, with the new products shown on set proving popular.

Home bakers are opting for the retro look as seen on screen, but baking appliances and kitchen accessories need to be functional as well as stylish.

Take a look at our fridge-freezer reviews, oven reviews, and stand mixer reviews to make sure your cakes will be baked to perfection.

Top kitchen appliances for baking

Customers have more than doubled sales of the Gorenje RF60309O retro fridge-freezer seen on this year’s Bake Off, which costs around £600 compared to the £1,020 Smeg featured in previous series.

If you’re thinking of buying a new fridge or fridge-freezer, consult Which? reviews to find a model that can keep food chilled whatever the temperature is in your kitchen.

The Neff B44M42N3GB Slide and Hide oven is also fast becoming a hit with customers who have seen contestants sliding open the door and tucking it away neatly – see how the Neff Slide and Hide oven performed in Which? tests.

If you need an oven that can accommodate a showstopper of a cake, our guide to ovens will tell you how roomy they are. To make sure your cakes are baked to perfection, you need to know if your oven will distribute heat evenly and stay at the temperature you’ve set.

Stand mixer reviews

The Great British Bake Off has made the controversial move from the iconic KitchenAid stand mixer to a cheaper, lighter Kenwood kMix KMX51 this year – but which is best?

Which? tests stand mixers on their ability to whisk, whip, and mix ingredients well, without the bowl needing to be scraped too many times – so take a look at our reviews before you get baking.

More on this…

  • Put together your dream kitchen with our guide to baking equipment
  • Find out more about how we test stand mixers
  • If you’re looking for a handheld mixer instead, see our hand mixer reviews
Back to top
Back to top