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Black Friday deals you can trust

Which? expert guide to the best Black Friday deals

Black Friday sales

Find the best Black Friday deals with Which? expert reviews and advice

Finding the best Black Friday deals before they sell out can be tricky, but that’s where Which? comes in. We’ve compiled the ultimate Black Friday guide to fast track you to the best bargains and steer clear of dodgy discounts. 

Black Friday 2015 is forecast to be the biggest so far, but with hundreds of big retailers competing for your cash, you need to get ahead of the game if you want to cherry pick the best offers.

Our shopping experts have put together your ultimate Black Friday companion. We’ll tell you where to find the best deals and how to avoid the iffy offers. We’ve also got top tips on smart spending to earn cashback on your purchases.

Ready to shop? Get the inside scoop by heading straight to our Black Friday hub

Black Friday deals: don’t get caught out

Black Friday can be the perfect time to do some Christmas shopping, or treat yourself to that coffee machine or TV you’ve had your eye on. But you need to be savvy to snap up the best deals.

We know from years of extensive research that many of the special offers are not all they’re cracked up to be. We’ve spotted products at some shops on ‘special offer’ almost all year round, and seen out of date RRPs being used to make the discount seem bigger than it really is. A quick check on the manufacturer’s website should give you the up-to-date RRP.

Checking the price across several different shops should also help give you a sense of whether you’re really getting a good deal. 

For more tips on spotting genuine offers, head to our guide on how to check if a Black Friday deal is real.

Find the best Black Friday offers

With so many offers to choose from, it’s easy to feel a little overwhelmed. That’s why our shopping experts are hard at work scouring the biggest Black Friday retailers and bringing you live updates on Black Friday deals as soon as we hear about them.

We’ve rounded up Black Friday deals on the following products, and we’ll keep updating them with fresh deals throughout the day:

We’ve also rounded up deals on laptops, tablets, audio, cameras and blu-ray players in our Black Friday tech deals blog post.  

And that’s not all. We’re also keeping an eye on four of the biggest retailers so you can see where to head for the best deals:

  • Best Black Friday deals at Currys 
  • Best Black Friday deals at Argos
  • Best Black Friday deals at AO
  • Best Black Friday deals at Amazon

Which? Best Buys for Black Friday

Whether it’s a Nutribullet or a smartphone you’re after this Black Friday, you’ll want to be sure you’re getting the very best for your budget.

Our expert reviews can help to take the guesswork out of choosing and direct you straight to the products that won’t disappoint. 

Here are some of our most popular product reviews from last year’s Black Friday to put you in the know before you part with your cash:

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