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This selection of our favourite Best Buy toasters, alongside our expert buying advice, will help you choose a model that will serve up slice after slice of perfect toast.
We've tested hundreds of toasters, from budget to premium models, so we know which ones are worth buying and which to avoid.
Read on for our current recommendations of the best toasters, plus get tips and advice on choosing a new toaster for your home.
Go straight to our toaster reviews to see all the models we've tested.
How we test toasters to find the best
Evenness of browning
A slice of toast with a patchwork of raw areas and burnt edges does not make for a happy breakfast. Our toasting tests use a specialised device to assess how evenly browned toast is, so you end up with a lovely golden slice.
Ease of use
Included within the ease of use assessment is the quality and clarity of the instruction manual, ease of loading and unloading the toaster, how intuitive and clearly displayed the browning controls are and how responsive they are.
Browning coverage
For an accurate result, we use the same digital equipment to run an image analysis on both sides of every piece of toast, looking at what percentage turns the perfect golden-brown colour.
Fitting different types of bread
We use cardboard templates that mimic the size, shape and thickness of common bread slices – such as normal-sized and tall sliced bread, homemade bread and crumpets, to find out how versatile each toaster is.
Each of the toasters recommended here aced our rigorous lab tests, which assess everything from toasting evenness to speed.
Only logged-in Which? members can view our expert recommendations. If you’re not yet a member, join Which? to get instant access to the results of our rigorous testing.
Full Access first month £5, then £11.99 per month, cancel at any time
Full Access first month £5, then £11.99 per month, cancel at any time
Full Access first month £5, then £11.99 per month, cancel at any time
Want to buy a matching kettle and toaster? See our guide to the best kettle and toaster sets.
The design of the electric toaster has hardly changed since its invention more than a century ago, but that doesn't mean our tests have stayed the same.
We regularly review our test programme to ensure that it's still relevant and you get the best recommendations. In February 2024, we raised our Best Buy score threshold to 70% to account for changes in the market and consumer demands.
We buy everything we test and don't accept freebies or loan models from manufacturers. This ensures our testing is independent and our reviews remain impartial.
Which? members tell us it's most important that a toaster browns evenly across all the slices. That's why evenness of browning accounts for 40% of a toaster's total score. We also test using the bread that's most popular with our members – medium white supermarket bread – so that our results reflect real-life use. We store the bread in controlled conditions so variations in freshness don't affect our test results.
We don't just test medium-sliced bread. I'm partial to a crumpet, and this is where our versatility tests come in. We look at how easy it is to remove them from the toaster when the carriage is at the top, without having to put your fingers inside.
There are plenty of places to pick up your next toaster, but here are a few options to get you started.
Toasters are pretty simple gadgets, but there are still plenty of things to think about when buying one.
When buying a new toaster, you'll have three main types to choose from:
Here's what to look out for when choosing a new toaster.
These tend to come as standard on even the very cheapest toasters:
Spending a little more can get you some handy features:
In 1958 when Which? named its first Best Buy, the Morphy Richards Automatic Electric Toaster cost £6 10s 9p (equivalent to about £92 today) and was a substantial investment for a 1950s family.
But today, toasters are commodity items manufactured on a huge scale in far-flung factories. Prices start from as little as £15 for a supermarket own-brand model, and rise to more than £200 for a feature-laden, premium-brand toaster.
Pricier toasters tend to offer features such as illuminated controls and countdown timers, as well as special settings for bagels and crumpets. They can also come with accessories such as sandwich toasting cages.
Paying more doesn't guarantee glorious golden toast, though. Some expensive models have flunked our tests, producing toast that's barely warm or horribly uneven. We've also found some brilliant Great Value toasters for less than £20.
Use the Great Value filter on our toaster reviews to find the cheap toasters we recommend.
For ideas for making toast and beyond, see BBC Good Food's leftover bread recipes.
Designer toasters from brands such as Dualit are popular choices for statement kitchens, but they can cost more than £100 each. So, are they worth the investment?
You can expect premium materials and finishes from a branded appliance, but it’s not just looks you’re paying for. High-end toasters often come with extras, such as bagel toasting settings and lift-and-look functions.
Our bi-annual toaster-brand survey shows big differences between the best and worst toaster brands. It's worth reading our advice before you buy to find out which brands' toasters tend to develop faults more quickly and the type of faults they're prone to.
To find out which companies make longer-lasting toasters, see our guide to the most reliable toaster brands.
Ideally, you should clean the crumb tray in your toaster weekly, to avoid accumulating stale crumbs which can attract vermin and pose a fire risk.
Plastic or coated steel finishes (such as those found on coloured toasters) tend to be easier to keep clean. If a wipe with a damp cloth doesn’t do the trick, mild detergent can be used.
Polished finishes often need rinsing and drying too, to avoid streaks. An environmentally-friendly Ecloth can be a good way to get rid of fingerprints and restore a shiny finish.
Be careful with cream cleaners though, as their abrasive texture can leave scratches.
Want to get rid of your old toaster? Read our guide: How to recycle electrical items