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Best deals in the December sales, revealed by Which?
Are you after a new laptop, TV or fridge freezer? We’ve found some decent discounts on tech, home electricals and kitchen appliances for December.
This deals round-up features only products we've rigorously tested in our labs – we never recommend 'deals' on duds.
Our independent tests are objective and reflect how things are used in real life, so you can trust the accuracy of our reviews – make sure you read them before you buy.
* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Cheapest price is checked for the six calendar months prior to publication. Not all retailers are included in our checks.
Looking for more money-saving offers? See our top picks from the John Lewis sale and the Amazon sale.
Jump straight to the deals:
- Cold weather essentials: Dehumidifiers | Heated clothes airers | Heated throws
- Home: Air fryers | Air purifiers | Bread makers | Food processors | Fridge freezers | Kettles | Mattresses | Office chairs | Vacuum cleaners | Washing machines
- Tech: Bluetooth trackers | Broadband | Headphones | Laptops | Mobile phones | Outdoor security cameras | Sound bars | Tablets | TVs
- Garden: Lawn mowers | Pizza ovens | Robot lawn mowers
- Health & beauty: Beard trimmers | Electric shavers | Electric toothbrushes | Whitening toothpaste
Best dehumidifier deal
Daewoo COL1471
Average price in the past six months: £129
Cheapest price in the past six months: £75*
- Type: Refrigerant
- 46 x 26 x 22cm (H x W x D), 10kg
Now at its cheapest price in the last six months, this Daewoo dehumidifier has a 24-hour timer that allows you to schedule the dehumidifier to operate only when you require it.
Laundry mode is for fastest water extraction, while the night mode setting operates with a reduced fan speed and deactivated LED lights so it won't disturb your sleep if you have to run it through the night.
Jump to our Daewoo COL1471 review to find out if it's a brilliant bargain or whether it's worth spending a bit more on a dehumidifier.
See more of the best dehumidifier deals available right now.
Best heated clothes airer deal
Black+Decker 63099 Three Tier Heated Clothes Airer
Average price in the past six months: £121
Cheapest price in the past six months: £80*
- 140 x 73 x 68cm (10cm) HxWxD (D folded)
- Weighs 5.5kg
- 300W
We like: The large capacity
We don't like: It's a bit fiddly to fold away
This Black+Decker heated clothes airer has a hefty maximum load weight of 15kg and a power cord of over 1.5m. It offers enough drying space to fit 24 medium T-shirts.
It takes up about the same space as a typical coffee table, and the shelves have to be folded away in a certain order when you take it down.
See how much it costs to run and how quickly it dries clothes with our Black+Decker 63099 Three Tier Heated Clothes Airer review.
See more of the best heated clothes airers.
Best mobile phone deal
Samsung Galaxy A36
Average price in the past six months: £368
Cheapest price in the past six months: £279*
- 6.7-inch screen
- Three rear cameras
- Durable for the price
We like: Great value
We don't like: Battery life
With a launch price of £399, the Galaxy A36 serves the lower end of the mid-range market but for many will be a more than capable phone.
Just like with the rest of Samsung's most recent phones, you can get seven years of software support here, and the phone is set to receive the company's new One UI 8 update, bringing the software experience up to par with the rest of the range.
Specs-wise, you've got a large 6.7-inch display that uses AMOLED technology for vibrant colours and deep contrast. There's also a triple camera array on the back, which is headlined by a 50MP sensor.
To know more about this mid-range handset, check out our Samsung Galaxy A36 review.
For Apple phones, see our best iPhone deals for expert picks and advice on how and when to buy.
For Android offers, see our best mobile phone and Sim-only deals.
Best laptop deal
Lenovo 13-inch IdeaPad Slim 5 (Gen 10)
To buy the version of the 13-inch IdeaPad Slim 5 that includes AMD's Ryzen AI 5 processor for £420, head to John Lewis. (Note: we haven't tested the processor in this model; the model we tested had a Ryzen 5 processor.)
- AMD Ryzen 5 processor
- 16GB Ram
- 512GB SSD
We like: It's very portable
We don't like: The speakers aren’t the best
The Lenovo 13-inch IdeaPad Slim 5 (Gen 10) is a 13.3-inch Windows 11 laptop with a sleek design. If you’re looking for a laptop you can carry around and use on the go, this model is very compact and lightweight – at just over 1.1kg. That's remarkably light, relative to other 13-inch laptops we've tested.
Back when we tested it, this laptop's engine room comprised of an AMD Ryzen 5 processor, 8GB Ram and 256GB solid-state drive SSD storage. However, it's now available with double the Ram (16GB Ram) and storage (512GB) as standard.
What makes this our pick? See our full Lenovo 13-inch IdeaPad Slim 5 (Gen 10) review to find out more.
To browse other offers on laptops, see our pick of the best laptop deals.
Best tablet deal
Apple iPad Air (2025)
Average price in the past six months: £594
Cheapest price in the past six months: £499*
- 11-inch and 13-inch versions
- Starts at 8GB Ram and 128GB storage
- M3 processor
We like: Upgraded processor
We didn't like: Processor aside, not the biggest upgrade
Sporting the powerful M3 chipset, the iPad Air has never been more powerful. The Air sits in the mid-range of tablets. Unless you're an absolute power-user who absolutely needs the souped-up iPad Pro, you will find this a more than capable tablet for your needs.
The Air comes with Apple Intelligence (AI). So if you don't need this, consider saving some money and getting the cheaper, standard iPad instead.
Read our Apple 11-inch iPad Air (2025) review to see our verdict.
To browse other offers on tablets, see our best iPad and tablet deals.
Best air fryer deal
Ninja Foodi Dual Zone AF300UK
Average price in the past six months: £216
Cheapest price in the past six months: £119*
- Basket type
- Dual cooking zones
- 32 x 40 x 37cm (H x W x D)
We like: It's quick
We don't like: It takes up a lot of counter space
The Ninja Foodi Dual Zone is a large air fryer with two cooking drawers, which each hold 3.8 litres, for a total capacity of 7.6 litres. It comes with six automatic programs: max crisp, air fry, roast, reheat, dehydrate and bake.
Each drawer can run its own program and timings, and there’s a useful sync function that ensures the food in both drawers is ready to serve at the same time. It does this by starting the slower program first, so both timers reach zero simultaneously.
Our full Ninja Foodi Dual Zone AF300UK review will give you all the details.
To browse other offers on air fryers, see our best air fryer deals.
Best TV deal
LG 43NANO80A6B
Average price in the past six months: £363
Cheapest price in the past six months: £269*
- 43-inch 4K TV
- LCD display
- Supports HDR10 and HLG formats
We like: LG’s operating system and remote work well together
We don't like: Sound lacks dynamism
This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.
For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.
Read our LG 43NANO80A6B review to discover whether this is a bargain TV worth bagging.
See more of this month's best TV deals, with discounts on LG, Samsung and more.
Best broadband deal
Vodaphone Full Fibre 150 (150Mb)
- 150Mb Fibre Broadband only
- £24.50 p/m, 24-month contract
We like: It's a great value deal
We don't like: Price increases to £28.00 from 1 April 2026 and to £31.50 from 1 April 2027
Vodaphone is a solid provider with lots of satisfied customers.
Read our Vodafone Broadband review to see how it fares in our survey.
Best fridge freezer deal
Fridgemaster MC55251DE
Average price in the past six months: £337
Cheapest price in the past six months: £279*
- Freestanding
- Frost-free freezer
- White
We like: It's quiet
We don’t like: It has some ease-of-use niggles
This fridge freezer offers a practical solution for grocery storage, accommodating up to 10 bags of shopping. It's a basic model and does not include premium features such as fast-freeze and super-cool modes, or door-open alarms.
The unit features a fridge compartment at the top and a four-section freezer below. A cool water dispenser is built into the front door. Since it's supplied by an internal tank, no plumbing into the mains water supply is required.
To suit any kitchen layout, the doors are reversible. Identical models are also available in stainless steel (MC55251DES) and black (MC55251DEB).
Has Fridgemaster mastered keeping food cool with this model? Find out in our full Fridgemaster MC55251DE review.
For more discounts on fridge freezers – freestanding, integrated and American – see our best fridge freezer deals.
Best mattress deal
Soak&Sleep Zoned Hybrid Deep Memory Foam
Get this for just under £200 and save 30% (£85.50) on this mattress at Soak&Sleep
- Double
- Springs and foam
We like: It's very cheap
We don't like: It's slightly bouncy
This hybrid mattress combines a 17cm pocket spring core that’s sandwiched between a 2cm layer of foam below and above with a 4cm zone of memory foam on the side that you sleep on. It’s claimed that it includes 'shoulder support zones' using softer high gauge springs in this area while providing firmer low gauge springs for the rest of your body.
The manufacturer markets it as a medium-firm mattress, with our lab tests scoring it as 4.9 on a scale from 1 (very firm) to 10 (very soft). This mattress will arrive tightly rolled in a vacuum pack and once unpacked it will need an hour or two to bounce back into shape. It comes with a ten-year guarantee.
Check out our full Soak&Sleep Zoned Hybrid Deep Memory Foam review to discover if it provides great support in all sleeping positions.
See our pick of the best mattress deals.
Best washing machine deal
LG F4Y510WBLN1
Average price in the past six months: £486
Cheapest price in the past six months: £327*
- Freestanding
- 10kg cottons capacity
- White
We like: Excellent spin
We don't like: Some ease of use niggles
The enormous-looking porthole on this 10kg capacity washing machine makes it look very capable of dealing with an overflowing laundry basket. There are 12 programs to choose from, plus a steam function that can be used to reduce allergens.
Wi-fi functionality means it can connect to your home network and you can use Alexa voice control or the LG ThinQ app to start your appliance remotely and get a laundry latest newsflash when your load is finished.
Does it deserve a place in your laundry room? Find out in our full LG F4Y510WBLN1 review.
For more offers, see our best washing machine deals.
Best air purifier deal
Levoit Core 600S
Average price in the past six months: £266
Cheapest price in the past six months: £240*
- 60 x 31.3 x 31.3cm (HxWxD)
- Weighs 6.3kg
- HEPA and carbon filters
We like: The app
We don't like: Could be more energy efficient
The Core 600S is a smart-compatible air purifier which can work via Alexa voice control, as well as controls on the unit itself.
It has both night and auto modes, a timer, a child lock and four fan speeds.
Read our Levoit Core 600S review.
Head to the best air purifiers.
Best vacuum cleaner deal
Shark PowerPro IZ380UK
Average price in the past six months: £228
Cheapest price in the past six months: £155*
- Bagless and cordless stick vacuum cleaner
- 1 litre dust capacity
- Weighs 3.5kg
We like: Easy to use
We don't like: Suction drops as the container fills
This cordless stick vac has a motorised floor head detects the type of flooring it’s on, as well as the dirt beneath it, and adjusts the suction power accordingly. Plus, Shark claims that the anti-hair wrap roller is designed not to get tangled up with long strands of hair.
It can be transformed into a handheld cleaner for tackling tricky areas such as stairs, upholstery and car interiors, and supplied accessories include a crevice tool and upholstery nozzle, battery and a charger.
It weighs 3.5kg, so it’s not too heavy, and has a 1-litre dust capacity, which is more generous than some.
Is this vacuum as good at dealing with hair as Shark claims? Find out in our full Shark PowerPro IZ380UK review.
See more vacuum deals in our round-up of the best vacuum cleaner deals.
Best kettle deal
Bosch Silicone TWK7S04GB
Average price in the past six months: £70
Cheapest price in the past six months: £50*
- Metal
- Matching toaster available
- 1.7 litres
We like: It's straightforward to use
We don't like: Cleaning can be tricky
This brushed stainless steel kettle from Bosch has a grey silicone band around the body. It has a mechanism to open the lid via the handle and a fine wire gauze filter to prevent any limescale flakes ending up in your cuppa.
It's available in two colours - grey (pictured) and red (which goes by a slightly different name: Bosch Silicone TWK7S04GB). This Black Friday we've found decent deals on both models.
Don't miss our Bosch Silicone TWK7S04GB review.
More Which?-tested kettle deals:
- Russell Hobbs Groove 26382 – SQUIRREL_TEXT_12876438
- Russell Hobbs Textures 21270 – SQUIRREL_TEXT_12853124
- Kenwood Dawn Collection ZJP09.000BL – SQUIRREL_TEXT_50007153
See more of the best kettles from our tests.
Best food processor deal
Kenwood Multipro Express FDP65.860WH
Average price in the past six months: £140
Cheapest price in the past six months: £71*
- Stated capacity 3 litres
- 40 x 22 x 24cm (HxWxD)
- Weighs 6.4kg
We like: It's quiet
We don't like: It's good for most kitchen jobs, but not all
This food processor from Kenwood has two speed settings plus a pulse, and can chop, slice, knead, whisk and more.
This Black Friday, you'll find it for around 50% off, the cheapest we've seen it in the last six months.
See how our testers rated it in our Kenwood Multipro Express FDP65.860WH review.
More Which?-tested food processor deals:
- Magimix 4200XL Food Processor – SQUIRREL_TEXT_12880974
See more of the best food processors.
Best bread maker deals
Panasonic SD-B2510WXC
Average price in the past six months: £142
Cheapest price in the past six months: £109
- 20 programs
- Loaf sizes: M, L, or XL
- Dimensions: 32.6 x 39.5 x 25.2cm (HxWxD)
We like: It comes with a wide range of recipes
We don’t like: There's no viewing window
Waking up to the smell of freshly baked bread is priceless, but this deal makes it a bit cheaper.
This bread maker doesn’t produce the same variety as other machines we've tested, but it can still do a lot – including making French bread, brioche, and gluten-free options. If you need loaves in a hurry, there is a Fast Bake option, too.
Read our Panasonic SD-B2510WXC bread maker review.
See our guide to the best bread makers.
Best electric shaver deals
Braun Series 9 Pro+ (96 generation)
Average price in the past six months: £348
Cheapest price in the past six months: £180*
- Foil
- Charging stand
- Travel case
We like: It comes with cleaning brush
We don't like: It's a little noisy
We tested the 9610s model, but any Series 9 Pro+ product with a model code starting with 96 contains this shaver - it just comes with different accessories.
The model we tested here comes with a few accessories - including a pop-up precision trimmer - as well as a two-year guarantee.
Read our Braun Series 9 Pro+ (96 generation) review.
More Which?-tested electric shaver deals:
- Braun Series 8 (85 Generation) – SQUIRREL_TEXT_50016130
For more options, see our guide to the best electric shavers.
Best beard trimmer deals
Philips Series 5000 Multi Grooming Trimmer (MG5940/15)
Average price in the past six months: £57
Cheapest price in the past six months: £40*
- 180 minutes claimed battery life
- 0.5mm to 16mm range of trim
- Waterproof
We like: It's durable
We don't like: There's no plug included
This Philips beard trimmer comes with two beard combs (1, 2mm), one adjustable beard and hair comb (3-7mm in 1mm steps), three hair combs (9, 12, 16mm) one body comb (3mm) and a body shaver head with a skin protector guard.
It also includes a nose and ear hair trimmer, detail head, cleaning brush and handy travel pouch. There's a two-year warranty included.
For more information, read our Philips Series 5000 Multi Grooming Trimmer (MG5940/15) review.
Compare more of the best beard trimmers.
Best electric toothbrush deals
Philips Sonicare 5300 Series
Average price in the past six months: £94
Cheapest price in the past six months: £55*
- Oscillating right and left
- 11 hour battery charge time
- Travel case
We like: It's comfortable in use
We don't like: We found it takes a while to recharge
The 5300, part of the Philips Sonicare 5000 Series, comes with a W2 Optimal White brush head, but there are a range of toothbrush heads it can be replaced with. It has one cleaning mode and you can choose between low or high.
It also features a two-minute timer, battery level indicator and pressure sensor to tell you when you're pushing down too hard.
To find out how well it cleans teeth, see our Philips Sonicare 5300 Series review.
More Which?-tested electric toothbrush deals:
- Philips Sonicare DiamondClean Smart 9400 – SQUIRREL_TEXT_50015137
- Ordo Sonic+ Toothbrush – SQUIRREL_TEXT_50017868
Find more top quality electric toothbrushes in our guide: best electric toothbrushes.
Best whitening toothpaste deals
Pearl Drops Strong Polished White Toothpaste
Average price in the past six months: £5.75
Cheapest price in the past six months: £3.49*
- 75ml tube
- Mint flavour
We like: The texture is nice
We don't like: It doesn't foam as much as some
This whitening toothpaste from Pearl Drops is currently the cheapest we've seen it in the last six months.
The formula combines low abrasive cleaning agents with a natural mineral called Perlite, making it safe for everyday use.
See what our testers thought with our Pearl Drops Strong Polished White Toothpaste review.
More Which?-tested whitening toothpaste deals:
- Arm & Hammer Advanced White Pro Baking Soda Toothpaste – SQUIRREL_TEXT_50022597
We've tested options from Colgate, Marvis, Oral B and more to find the best whitening toothpastes.
Best heated throw deals
Dreamland Herringbone Pattern Heated Throw
Average price in the last six months: £84
Cheapest price in the past six months: £60*
- 160 x 120cm
- Nine-hour timer
We like: The generously long cable
We don't like: The green version (pictured) wasn't on offer when we checked
For warming up cold winter nights, this heated throw from Dreamland has six heat settings to choose from.
There are four colours available: navy blue, green, grey and yellow. We found the yellow option currently has the biggest saving, but you can also find a decent deal on the blue version.
Head to our Dreamland Herringbone Pattern Heated Throw review to see how our testers rated it.
More Which?-tested heated throw deals:
- Dreamland Snuggle Up Heated Throw – SQUIRREL_TEXT_50000154
Browse more of the best heated throws.
Best Bluetooth tracker deal
Apple AirTag
Average price in the past six months: £35
Cheapest price in the past six months: £24.69*
- 11g
- Replaceable CR2032 battery
- 31.9 × 31.9 × 8.0mm
We like: It's easy to set up
We don’t like: It's only compatible with iOS devices
This Bluetooth tracker is designed to help you find your lost items. It’s small enough to attach to keys, bags or other personal items. The AirTag has a claimed battery life of up to one year and connects through Apple’s Find My network.
Read our Apple AirTag review.
See more of the best Bluetooth trackers.
Best office chair deal
Flexispot Flexi Chair BS8
Average price in the past six months: £219
Cheapest price in the past six months: £180*
- Weighs 23kg
- 120kg max user weight
- Self-assembly required
We like: Many parts are adjustable
We don't like: Some of the controls can be stiff
The W-shaped design of the seat on this chair is designed to reduce pressure while you sit, and is filled with foam rubber to prevent it from sagging over time.
It's available in black or grey, with the option to add a footrest.
See how comfortable our testers found it in our Flexispot Flexi Chair BS8 review.
More Which?-tested office chair deals:
- Herman Miller Verus Triflex – SQUIRREL_TEXT_50023248
- Herman Miller Sayl – SQUIRREL_TEXT_50023249
Upgrade your home office set-up with the best office chairs.
Best sound bar deal
Samsung HW-Q800F
Average price in the past six months: £805
Cheapest price in the past six months: £500*
- 5.1.3 channel soundbar
- Dolby Atmos
- Display on sound bar
We like: It's simple to use
We don't like: The instruction manual could be better
This LG soundbar has two rear speakers, a subwoofer and three up-facing speakers in addition to the ones in the soundbar for a full surround-sound experience.
The rear speakers don’t have to be wired to the soundbar, which can help keep your living room clutter-free. You don’t even need to wire the soundbar to your TV if you have the right one - LG TVs with Sound Sync will connect via Bluetooth. For anyone without an LG TV, you can still use HDMI.
To find out how we rated its sound quality, read our LG US80TR review.
Head to all the best sound bars for upgrading your TV audio.
Best headphone deal
Beats Powerbeats Pro 2
Average price in the past six months: £216.05
Cheapest price in the past six months: £161
- In-ear headphones
- IPX4 water and sweat resistant
- Active noise-cancellation
We like: Heart-rate monitor built into the headphone bud
We don't like: Ear hook design won't be for everyone
A pair of wireless earbuds with ear hooks to keep them securely in place, Apple's Beats Powerbeats Pro 2 could be worth considering for workouts. They're water and sweat-resistant, so should endure a heavy gym session, and there's even a heart rate monitor built in to give you real-time readings on your phone.
Active noise cancelling will help you stay focused, without distractions from the outside world, and they come with a charging case featuring Qi wireless charging.
Read our Beats Powerbeats Pro 2 review.
More Which?-tested headphones deals:
- JBL Tune Beam 2 – SQUIRREL_TEXT_50020686
- JBL Tune 770NC – SQUIRREL_TEXT_50010667
See more of the best headphones from our tests.
Best outdoor security camera deals
Eufy EufyCam S3 Pro Duo Pack + Homebase 3
Average price in the past six months: £460
Cheapest price in the past six months: £329*
- Battery-powered plus solar panels
- Two cam kit
- Wi-fi connectivity
We like: Local storage is an option
We don't like: There's no clarity on software updates
This outdoor security camera package from Eufy comes with two cameras, a charging kit, a solar panel and a Homebase unit. It has plenty of features, including motion detection, customisable privacy zones and a siren function.
Local storage is available, or you can pay a subscription for cloud storage.
For more information, see our Eufy EufyCam S3 Pro Duo Pack + Homebase 3 review.
More Which?-tested outdoor security camera deals:
- Eufy Solocam E30 – SQUIRREL_TEXT_50020895
- TP-Link Tapo C520WS – SQUIRREL_TEXT_50013946
Compare more options with our guide to the best outdoor security cameras.
Best pizza oven deals
Ninja Woodfire Electric Outdoor Oven, Artisan Pizza Maker and BBQ Smoker OO101UK
Average price in the past six months: £314
Cheapest price in the past six months: £250*
- Electric
- 41 x 51 x 57cm (HxWxD)
- Weighs 18kg
We like: It beeps to let you know it's ready to cook
We don't like: It's heavy to carry
This Ninja pizza oven cooks without flames, but you can still achieve that smoky pizza flavour thanks to the wood pellet chute on the side of the oven - just fill it up before cooking and it will gradually burn through and infuse your food with extra flavour.
You can fit pizzas up to 12 inches inside, and it comes with a 33 x 33cm pizza stone, a grill plate, baking tray, roast rack, pellet scoop and two sample bags of Ninja Woodfire Pellets.
Find out how well it cooks pizzas in our Ninja Woodfire Electric Outdoor Oven, Artisan Pizza Maker and BBQ Smoker OO101UK review.
Uncover more of the best pizza ovens.
Best lawn mower deals
AL-KO Comfort 51.0 SP-A
Average price in the past six months: £620
Cheapest price in the past six months: £499*
- Petrol
- Mulching
- Weighs 36.3kg
We like: It has four-in-one functionality
We don't like: It's noisy
This large, self-propelled lawn mower is designed for big gardens. It can mow, discharge, collect and mulch. The cutting blade is 51cm wide, which helps you cover a good amount of ground quickly.
It has a decent selection of features, including a steel cutting deck and a massive 60-litre plastic grass-collection box. You can set the blades to seven different cutting heights from 30-80mm.
For our full verdict, see our AL-KO Comfort 51.0 SP-A review.
More Which?-tested lawnmower deals:
- EGO LM1903E-SP – SQUIRREL_TEXT_12875200
- EGO LM1702E-SP – SQUIRREL_TEXT_50011764
See our favourite corded, cordless, electric and petrol models in the best lawn mowers.
Best robot lawn mower deals
Segway i105E
Average price in the past six months: £855
Cheapest price in the past six months: £749*
- 500m² recommended lawn size
- Pivoting blades on rotating disc
- 28 x 38.5 x 54cm (HxWxD)
We like: The cutting height is easy to adjust
We don't like: Blade removal and reattachment a bit tricky
This robot lawn mower has a maximum incline limit of 30% and comes with a remote control, self-charging capabilities and anti-theft features.
It's designed to stay within your designated lawn area, and it only leaves these boundaries when you instruct it to. You simply use RFID (navigation) tags to tell it where it needs to go.
To see how well it mows grass and navigates tricky terrain, see our Segway i105E review.
Compare more options with our guide to the best robot lawn mowers.
December sale shopping tips
Check the Which? website
As well as telling you which products are best and which are lacking, we’ve also put together a list of the best and worst shops.
We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see the retailers that impressed in our latest shopping survey, head to our extensive guides on the best and worst shops.
Watch out for sneaky tricks
Some retailers use underhanded tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (‘30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.
If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.
Research customer reviews
It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.
Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check our expert guide on how to spot a fake review.
Returning goods
Whether you bought a product in-store or online, you still have rights under the Consumer Contract Regulations.
The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.
See our online returns guide for information on the additional rights you have when shopping online.
