We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Coronavirus Read our latest advice

Which was the cheapest supermarket in July 2020?

We’ve compared hundreds of prices to reveal where you can buy the cheapest food, drink and household items right now

Which was the cheapest supermarket in July 2020?

Aldi was the cheapest supermarket in July, according to the latest Which? analysis.

We compared prices for a trolley of 85 items, including food, drink and household essentials.

On average, shoppers would have paid £78.50 at Aldi, which narrowly beat rival discounter Lidl by just 96p.

Meanwhile, one mainstream supermarket was nearly £44 more expensive than Aldi for the same trolley of groceries. So which was it, and how do the other big grocers compare?

Here we compare supermarket prices across all the big names and look at the latest news in the world of grocery shopping.

Buy Smart newsletter sign up box

Cheapest supermarkets vs the most expensive

Every day throughout July we checked the prices of 85 items, including own-brand products such as pasta, eggs and tea bags, as well as branded goods like Hovis wholemeal bread, to see how UK supermarkets compared.

Here’s how much our trolley cost on average:

Cheapest supermarket price graph

Aldi came out cheapest overall at just £78.50, while Asda was the cheapest ‘big four’ supermarket, with our trolley rolling in at £88.29.

At the other end of the scale, upmarket Waitrose was nearly £44 more expensive than Aldi, at £122.47.

Groceries with the biggest price differences included own-label prawns (where there was a £3.34 difference between Aldi and Waitrose) and own-label chicken drumsticks, which had a £1.48 difference. When it came to branded groceries, the biggest difference was in a popular pizza brand, which cost 75p more at Waitrose than Aldi. 

Of course, price is just one factor when you’re deciding which supermarket to shop at. We also survey shoppers about quality, customer service, store experience, online deliveries and a range of other factors.

Find out more: Which? members rate the best and worst supermarkets

How do bigger shopping lists stack up?

We also compared a shopping trolley packed with 167 items (the original 85 plus 82 more). This included a greater selection of branded items, such as Branston baked beans and Flash cleaning spray, that aren’t always available in the discounter supermarkets – so for our super-sized trolley we haven’t been able to include Aldi and Lidl.

Cheapest supermarket price graph

Asda, at £271.03, was by far the cheapest of the traditional supermarkets. It was a staggering £41.25 cheaper than the most expensive supermarket, Waitrose.

Grocery prices at Sainsbury’s, Morrisons and Tesco were similar, with just over £3 separating the three supermarkets.

We can’t compare exactly the same items each month because products aren’t always available at every retailer, but Asda was also the cheapest major online supermarket when we checked in May and June.

Find out more: how to shop safely at the supermarket during the pandemic

How Which? compares supermarket prices

We tracked the prices of 85 items at the UK’s six biggest supermarkets throughout July.

For our larger trolley analysis we added a further 82 items for all supermarkets apart from Aldi and Lidl, where the products were unavailable.

Our shopping list combined branded items, such as Kenco Millicano coffee, Oxo stock cubes and Twinings English breakfast tea, with own-label products including pasta, lettuce and milk.

Of course, own-brand items aren’t exactly the same at different supermarkets, but we’ve used experts to ensure that the products are as comparable as possible, based on a range of factors including weight, quality and other industry data.

Using an independent price comparison website, we calculated the average price (including special offers but not multibuys) for each item throughout the month. We added those individual averages together to give an overall price for the trolley at each shop for the month.

Find out more: supermarket price comparison over time

Latest supermarket news

Supermarkets have frequently been in the news ever since the coronavirus outbreak, and July was no exception.

Wearing a face mask or covering is now mandatory for shoppers in England, Scotland and Northern Ireland, although different exemptions apply in each nation. Find out where and when do you need to wear a face covering.

Man wearing a face maskAmazon announced that Prime members living in London and some parts of the Home Counties will now get free delivery on Amazon Fresh grocery orders of £40 and above. Amazon said it hoped to roll out the offer to other cities later this year, in a move which some commentators have hailed as a possible game-changer for the UK’s online grocery market.

Meanwhile online-only supermarket Ocado will stop selling Waitrose products and replace them with Marks & Spencer’s from 1 September, with the new M&S product range now live on the website for deliveries booked for next month.

Some 6,000 M&S products will eventually be available, replacing the 4,000 Waitrose products currently stocked by Ocado. 

Find out more: supermarkets coronavirus latest

Back to top
Back to top