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Best Black Friday deals for 2020 revealed by Which?

Our product experts sift through loads of Black Friday deals so you don't have to

Best Black Friday deals for 2020 revealed by Which?

Black Friday is right around the corner and, with coronavirus keeping many shoppers at home this year, we’re expecting huge discounts online. To save you time and money, we’ll be powering through waves of Black Friday deals to uncover the best of the best.

While we wait for your favourite retailers to unleash this year’s deals, our product experts have taken the time to examine how the coronavirus pandemic could affect our shopping habits.

Keep scrolling for more information on what to expect from Amazon, Apple, Argos, Currys PC World and John Lewis this Black Friday.


Make sure you bookmark this page – we’ll be updating it regularly as retailers share their best Black Friday deals. We’ll highlight genuinely good deals on products that perform well in our tough, independent tests, so you can buy with confidence.


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Which? experts uncover the best Black Friday deals

Black Friday 2020 officially lands on 27 November, so expect to see a whole host of retailers slashing prices on tech products and home appliances, big and small.

As soon as the Black Friday bargains start rolling in, our team of product experts will be adding the best Black Friday deals to this page. Last year, we picked out hidden gems covering televisions, laptops, washing machines, blenders and more.

All of the best Black Friday deals we spotlight here will cover products we’ve gone hands-on with in the Which? test lab.

In previous years, we’ve seen retailers cut prices on below-average products in an effort to shift stock. By checking in with our expert reviews, you can ensure you’re getting a genuinely good deal on a product that won’t disappoint.


Black Friday is a couple of weeks away, but Amazon has already started discounting thousands of products for this year’s Prime Day event. See our roundup of the best Amazon Prime Day deals.


Shopping for best Black Friday appliances

How will Black Friday 2020 be different from previous years?

The world is still dealing with the effects of the coronavirus pandemic, which means Black Friday will look very different this year. You won’t be seeing hordes of shoppers on the high-street clambering over each other to grab a big-screen TV – we expect most of the action will be taking place online.

The Coronavirus pandemic has had a huge impact on the way we shop. We can expect much more shopping to be done online this Black Friday, as footfall on the high street has dropped dramatically.

Shops on the high street that do remain open for business this year should be enforcing strict social distancing policies and customer limits.

With many household budgets looking tighter than usual, it’s possible we’ll see less spending during Black Friday. There may also be deeper discounts than usual on certain items to help retailers clear backlogs of stock accumulated during lockdown.

But not all deals are worth jumping on. Even if a retailer brags about listing a product at its ‘cheapest ever price’, you could still find it on offer for less if you shop around. Taking advantage of a good deal for a bad product could cost you more in the long run, too, considering you may have to pay to get the flawed item repaired or replaced entirely.

Deliveries may also take longer, due to the need for social distancing in the warehouses which send the packages out.

Shoppers on the high street looking for the best Black Friday deals

Best Black Friday deals to look out for

Although Black Friday is meant to run on 27 November, lots of retailers will jump the gun and list their deals ahead of the big day. In fact, based on our pricing research, we expect most sales will start the week before Black Friday.

Amazon Black Friday deals

Before it turns its attention to Black Friday, Amazon will be sharing thousands of deals online as part of Amazon Prime Day, which runs from 00:01am on 13 October to 23:59pm on 14 October. The annual event will offer up discounts exclusively for Amazon Prime members.

But once Black Friday rolls around, Amazon will refresh its hefty list of deals and open things up to buyers that aren’t signed up with Amazon Prime.

We’ll let you know right away when the Amazon Black Friday deals start rolling in.

Apple Black Friday deals

Apple doesn’t hold its own Black Friday sale, so don’t expect to see huge savings on iPhones, iPads and Macs directly from the tech giant. Other retailers that stock Apple gadgets may be feeling more generous, though.

If you’re shopping for a new smartphone this Black Friday, keep your eyes peeled for discounts on old iPhone models that are getting fazed out to make way for new designs.

Argos Black Friday deals

Argos has already started to make changes to its website ahead of 27 November. On its ‘Black Friday deals 2020’ page, the retailer has revealed that the website had a whopping 44.5 million page views last year.

Unsurprisingly, shoppers that tackle the in-store Black Friday sales this year will need to wear a face covering and follow social distancing guidelines. Argos notes that using its Click & Collect service may make things easier on the day.

The group’s website also suggests collecting your products ‘whilst picking up essential shopping’.

Currys PC World Black Friday deals

Currys PC World refers to its Black Friday deals as Black Tag deals. Last year, we saw discounts on OLED TVs, streaming sticks, laptops, washing machines, vacuum cleaners and more.

A message displayed on the Currys PC World website teases: ‘Black Friday typically kicks off at midnight and lasts for 24 hours, with Black Friday deals running throughout the day. If you keep your eyes peeled, you might even spot a few deals in advance of this window!’

We’ll add our pick of those ‘advance’ Currys PC World Black Friday deals to this page as soon as possible.

John Lewis Black Friday deals

Ahead of Black Friday, John Lewis is urging shoppers to create an online wishlist and download the official John Lewis smartphone app for shopping on the move.

During Black Friday 2019, our products experts uncovered deals on the Apple iPad 10.2″, Dualit Domus kettle, Nest Hello Video Doorbell and Emma Original Mattress.

Shopping for best Black Friday TVs

More on Black Friday


This story was originally published on 13 October 2020. We’ll keep updating it whenever we spot new Black Friday deals that our experts believe are worth buying.


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