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Best Black Friday deals for 2025
Get the best value for your money in the Black Friday 2025 sales with early deal picks and shopping advice from the experts at Which?.
If you've got your eye on a new TV, laptop, air fryer, fridge freezer or washing machine, you want to find the best product at the keenest price.
But with so many products on offer at this time of year, it can be tricky to know for sure if a Black Friday deal you've spotted is any good. That's where Which? comes in.
For more tips to help you shop smart in the Black Friday sales, take a look at our Black Friday 2025 advice.
Why should I shop the Black Friday sales with Which?
In previous years, we've seen discounted products that are low scoring or even Which? Don't Buys: they're simply not worth your money. Our Black Friday sale round-up will include only products that performed well in our test lab and are offered at a genuinely good discount. However, you’ll need to read our reviews for the full picture.
Not yet a member? Sign up to Which? to get ahead with your Black Friday shopping prep.
Best Black Friday deals for 2025
We're still several weeks from the sales so not all of the following deals are 'official' Black Friday deals. But all have been price-checked by our team and are worth a look.
You'll have to read our reviews to find out whether they are Best Buys.
* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
Jump straight to the deals:
- Home: Air fryers | Clothes steamers | Dehumidifiers | Electric toothbrushes | Fridge freezers | Kettles | Mattresses | Steam irons | Toilet rolls | Tumble dryers | Vacuum cleaners | Washing machines
- Tech: Broadband | Headphones | Laptops | Mobile phones | Smartwatches | Tablets | Video doorbells
Best tablet deal
Samsung Galaxy Tab S9
Average price in the past six months: £646
Cheapest price in the past six months: £399*
- 11-inch screen
- 1,600 x 2,560-pixel resolution
- Runs the Android operating system
We like: Strong cameras
We didn't like: Videos can judder, based on our lab tests
This 11-inch tablet from Samsung has an eight-core processor with a maximum speed of 3.36GHz, which is seriously powerful. This is backed up with 8GB of Ram – standard for a tablet at this price.
The model we tested has a 128GB drive, which drops to 99GB when you factor in the operating system and built-in apps. There’s the option to add extra storage with a micro-SD card, too.
Find out if it's the right tablet for you – see our expert Samsung Galaxy Tab S9 review.
To browse other offers on tablets, see our best Black Friday iPad and tablet deals.
Best TV deal
LG 43NANO81A6A
Average price in the past six months: £327
Cheapest price in the past six months: £280*
- 43-inch 4K TV
- LCD display
- Supports HDR10 and HLG formats
We like: Clear SD and HD picture
We don't like: Sound lacks dynamism
This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.
For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.
Read our LG 43NANO81A6A review to discover whether this is a bargain TV worth bagging.
More Which?-tested TV deals:
- LG OLED48G56LS – SQUIRREL_TEXT_50021351
See more of the best Black Friday TV deals, with discounts on LG, Samsung and more.
Best mobile phone deal
Google Pixel 9
Average price in the past six months: £673
Cheapest price in the past six months: £513*
- 6.3-inch display with 2,424 x 1,080 resolution
- Google Tensor G4 processor with 12GB of Ram
- Two rear camera lenses, including a 48Mp ultra-wide camera
We like: Powerful processor
We don’t like: No major upgrades from the Pixel 8
The 2024 Google Pixel 9 is already discounted at select retailers. It has the latest Android software and AI Gemini features, including clever camera tricks and assistance with taking notes, setting reminders and organising your photos.
You also get an OLED screen, Google's latest processing technology and high-resolution camera lenses. With seven years of security support from launch, this is a phone you should be able to keep for the long haul.
Read our Google Pixel 9 review to see if it's for you. Buy the Sim-free deals we've found below or compare Pixel 9 contract deals.
If you want the latest Pixel 9 Pro from Google, check out these deals - SQUIRREL_TEXT_50017420
More Which?-tested mobile phone deals:
- Samsung Galaxy S25 Ultra – SQUIRREL_TEXT_50019801
For Apple phones, see our best Black Friday iPhone deals for expert picks and advice on how and when to buy.
For Android offers, see our best Black Friday mobile phone and Sim-only deals.
Best laptop deal
Microsoft Surface Laptop, Copilot+ PC, 13-inch (2025)
Average price in the past six months: £724
Cheapest price in the past six months: £599*
- Snapdragon X processor
- 16GB Ram
- 256GB SSD
We like: Lovely to use
We don't like: No HDMI port
The Microsoft Surface Laptop is the tech giant’s flagship laptop. It's designed to balance eye-catching specs at a not too eye-watering price – which is even more attractive thanks to this discount.
The tech giant makes much of this laptop’s ‘sleek, light’ design and – weighing 1.22kg and measuring 17mm at its thickest point with the lid closed – it certainly achieves this. It’s a super-portable device that should prove no burden to carry around and use on your lap.
Read our full Microsoft Surface Laptop, Copilot+ PC, 13-inch (2025) review to see how it performed in our extensive tests.
More Which?-tested laptop deals:
- Dell 16 Plus 2-in-1 – SQUIRREL_TEXT_50022995
- Lenovo IdeaPad Flex 5i Gen 7 14-inch – SQUIRREL_TEXT_12876814
To browse other offers on laptops, see our pick of the best Black Friday laptop deals.
Best broadband deal
Vodafone
- Full Fibre 150 (150Mb)
- £24.50 p/m for the 24 month contract
We like: You get a free £25 Amazon card from Which? for signing up
We don't like: The price Increases to £27.50 from 1 April 2026 and to £30.50 from 1 April 2027
Vodaphone is a solid provider with lots of satisfied customers.
Read our Vodafone Broadband review to see how it fares in our survey.
Check our full round-up of this month's best Black Friday broadband deals.
Best headphones deal
JBL Tour One M3 + JBL SMART Tx
Average price in the past six months: £320
Cheapest price in the past six months: £199*
- Over-ear
- Wireless
- Noise cancelling
We like: Good microphone
We don't like: Nothing of note
You can buy these premium JBL headphones on their own or with the Smart Tx touchscreen control transmitter. This compact box can be used to more easily connect to any audio source - you could plug the box into, say, your laptop, then stream music directly to the headphones.
They are foldable for easier transportation, and if they run out of battery to be used wirelessly, you can connect a 3.5mm audio cable to keep listening via a compatible device.
Read our JBL Tour One M3 + JBL SMART Tx review to find out how they sound.
More Which?-tested headphones deals:
- Sennheiser Momentum 4 Wireless – SQUIRREL_TEXT_12877925
- JBL Tune Beam 2 – SQUIRREL_TEXT_50020686
See more of the best over-ear headphones from our testing.
Best smartwatch deal
Samsung Galaxy Watch8 44mm
Average price in the past six months: £310
Cheapest price in the past six months: £244*
- One UI 8.0 Wear OS 6.0
- Removable strap
- 37.3mm screen
We like: Waterproof
We don't like: Doesn't work with Apple iOS
This watch is the successor to the Samsung Galaxy Watch7 and has a design update - there's a faster processor, more AI health-related tracking features, and enhanced gesture control. Its companion app is compatible only with devices running Android.
It's available in 40mm and 44mm case sizes and comes in silver or grey, but there are also many different strap options you can choose from, including fabric and leather materials.
To see how well it tracks your health data, read our Samsung Galaxy Watch8 44mm review.
More Which?-tested smartwatch deals:
- Amazfit Bip 6 – SQUIRREL_TEXT_50020939
We've tested brands like Apple, Garmin and Samsung to find the best smartwatches.
Best video doorbell deal
Ring Video Doorbell Pro 2
Average price in the past six months: £191
Cheapest price in the past six months: £100*
- Mains-powered
- Cloud storage available for subscription
- Motion detection
We like: Good range of features
We don't like: Probably requires professional installation
This video doorbell from Ring features motion detection, with the option to set up to two privacy zones.
Ring has stated that all its doorbells (and chimes) will be supported with software updates 'until at least four years' after the device is last available to buy on the Ring website.
See our Ring Video Doorbell Pro 2 review to find out details on picture and sound quality.
To compare more options, head to the best video doorbells.
Best kettle deal
Russell Hobbs Luna 23211
Average price in the past six months: £42
Cheapest price in the past six months: £30*
- Metal
- Matching toaster available
- 1.7 litres
We like: Easy to open, fill and use
We don't like: Cleaning inside can be tricky
This painted steel jug from Russell Hobbs features three stepped internal tabs to show you how much water to fill for one, two or three cups.
It's typically available in three colours - this grey version is at the cheapest price we've seen it in the past six months.
Don't miss our Russell Hobbs Luna 23211 review.
More Which?-tested kettle deals:
- Bosch Silicone TWK7S04GB – SQUIRREL_TEXT_12880447
- Russell Hobbs Groove 26382 – SQUIRREL_TEXT_12876438
See more of the best kettles from our tests.
Best vacuum cleaner deal
Dyson V11 Extra
Average price in the past six months: £421
Cheapest price in the past six months: £330*
- Bagless and cordless stick vacuum cleaner
- 0.8 litre dust capacity
- Weighs 3kg
We like: Convenient to use at height and on furniture
We don't like: Hard to push on thick carpets
As the name suggests, the Dyson V11 Extra stick vacuum cleaner comes with plenty of attachments, including one for your mattress, a quick-release dusting nozzle, and a detangle brush head that’s designed to keep itself hair-free.
Like all Dysons it’s bagless, and this one has a 0.8-litre capacity. The canister has a ‘point and shoot’ emptying mechanism that’s designed to expel the dirt without you having to reach inside the container.
See our full Dyson V11 Extra review to find out if this Dyson vac makes the grade as a Best Buy.
More Which?-tested vacuum cleaner deals:
- Samsung Bespoke AI Jet Ultra VS90F40DEK/EU – SQUIRREL_TEXT_50021680
See more vacuum deals in our round-up of the best Black Friday vacuum cleaner deals.
Best electric toothbrush deal
Philips Sonicare 5300 Series
Average price in the past six months: £96
Cheapest price in the past six months: £55
- Oscillating right and left
- 11 hour battery charge time
- Travel case
We like: Comfortable in use
We don't like: Takes a while to recharge
The 5300, part of the Philips Sonicare 5000 Series, comes with a W2 Optimal White brush head, but there are a range of toothbrush heads it can be replaced with. It has one cleaning mode and you can choose between low or high.
It also features a two-minute timer, battery level indicator and pressure sensor to tell you when you're pushing down too hard.
To find out how well it cleans teeth, see our Philips Sonicare 5300 Series review.
More Which?-tested electric toothbrush deals:
- Philips Sonicare DiamondClean Smart 9400 – SQUIRREL_TEXT_50015137
- Ordo Sonic+ Toothbrush – SQUIRREL_TEXT_50017868
Find more top quality electric toothbrushes in our guide: best electric toothbrushes
Best toilet roll deal
Andrex Ultimate Quilts
Average price in the past six months: £6
Cheapest price in the past six months: £4.50
- Nine-roll pack
- 155 sheets per roll, 235 on mega rolls
- Three-ply
We like: Strong
We don't like: Standard rolls have fewer sheets than most toilet rolls we've tested
We've found the nine-pack of this toilet roll for it's lowest price in the last six months. Standard rolls are also available in packs of four, 16, 24 and 36.
If you want larger rolls, Andrex also offers mega rolls in six-packs, nine-packs and 24-packs.
But did it offer the ultimate comfort? See what our testers thought in our Andrex Ultimate Quilts review.
More Which?-tested toilet roll deals:
- Andrex Complete Clean – SQUIRREL_TEXT_50017283
For more, see our guide to the best toilet rolls.
Best washing machine deal
Samsung WW11DG5B25AEEU
Average price in the past six months: £458
Cheapest price in the past six months: £349*
- Freestanding
- 11kg cottons capacity
- White
We like: Doesn't use much water
We don't like: Program times can be a bit slow
If you like the idea of tech helping to run your household, this large-capacity washing machine could be for you. Wi-fi capabilities will link to your smartphone, Alexa or Google Assistant and control your wash remotely. You can also start a cycle, monitor energy use and troubleshoot faults or problems via The SmartThings app. You can even download additional programs.
It also offers snazzy features like AI EcoBubble, which Samsung says removes stains at lower temperatures by pre-mixing water and detergent to create a foam, helping to save energy and reduce fabric damage.
Read the full Samsung WW11DG5B25AEEU review to see if this hi-tech machine is worth buying.
For more offers, see our best Black Friday washing machine deals.
Best tumble dryer deal
Beko BM3T3944W
Average price in the last six months: £470
Cheapest price in the past six months: £449*
- Heat pump
- 9kg maximum capacity
- 4kg synthetics capacity
We like: Not too slow
We don't like: Could be quieter
This Beko tumble dryer has 15 drying programs including eco mode, mixed fabrics, downwear, sportswear and jeans. Plus, there's a 'super short' option for a 0.5kg load if you only need to dry a few items.
This model has sensors in the drum that can read moisture levels and automatically stop the cycle when your desired dryness level has been reached and prevent over-drying. This could help you to save on energy costs too.
Want to know more? Read our Beko BM3T3944W review.
More Which?-tested tumble dryer deals:
- John Lewis JLTDH693 – Available from John Lewis (£649)
Compare more models and see our experts' favourites in the best tumble dryers.
Best clothes steamer deal
Philips Steam & Go Plus Handheld Garment Steamer
Average price in the last six months: £53
Cheapest price in the past six months: £35*
- 70ml tank capacity
- 950g
- 13 x 38 x 15cm (HxWxD)
We like: Easy to use
We don't like: Water tank is small
This handheld steamer from Philips has a 2.5m cable and comes with a brush attachment and protective glove. There's also a button for continuous steam.
It's a cheap and cheerful option - currently it's the lowest price we've ever seen it.
To see how it fared in our testing, read our Philips Steam & Go Plus Handheld Garment Steamer review.
If you want to compare more options, see the best clothes steamers.
Best steam iron deal
Tefal FV2869 Express steam
Average price in the last six months: £32
Cheapest price in the past six months: £25*
- Corded
- 259ml tank capacity
- Weighs 1.5kg
We like: Self-clean works well
We don't like: Nowhere to wrap the cable
This claret-coloured steam iron comes with the familiar three-dot dial to select the temperature and a steam trigger under the handle. There's a steam regulator switch at the front and a spray button on top of the handle so you can give your clothes a quick squirt if they're too dry.
It also features an anti-drip coated soleplate and a safety cut-off if the iron is left facedown on the board for 30 seconds, or if it hasn't been moved for eight minutes on its heel.
To find out how well it tackles creases, read our Tefal FV2869 Express steam review.
More Which?-tested steam iron deals:
- Morphy Richards Turbosteam Pro with IntelliTemp 303210 – SQUIRREL_TEXT_12860846
Head to the best steam irons for more of our favourite models.
Best fridge freezer deal
Kenwood K2NFMXA23
Average price in the last six months: £762
Cheapest price in the past six months: £689*
- Freestanding
- Frost-free freezer
- Silver finish
We like: It's extremely quiet
We don't like: There are some ease-of-use niggles with the fridge
This freestanding fridge freezer from Kenwood accommodates 14 shopping bags of groceries.
The fridge has three shelves (none of which are adjustable). There’s also a bottle shelf and two drawers at the base. The lowest drawer is for fruit and vegetables – you can adjust the humidity to suit the contents. It also has a super-cool function that should be useful when you put in lots of shopping.
The frost-free freezer has three drawers and a fast-freeze function.
Read our full Kenwood K2NFMXA23 review to see if it impressed enough to be a Best Buy.
For more discounts on fridge freezers – freestanding, integrated and American – see our best Black Friday fridge freezer deals.
Best air fryer deal
Tower Good Food GF17015
Average price in the past six months: £130
Cheapest price in the past six months: £75*
- Basket type
- Dual cooking zone
- 32 x 41 x 38cm (HxWxD)
We like: Offers flexible dual-zone cooking
We don't like: It's bulky
The Good Food GF17015 is a black two-zone air fryer. It has one cooking zone as a drawer and the other resembling a small oven with a tray and two racks.
The air fryer has a 1.1kg cooking capacity and 11 pre-set programs, including options for chips, toast, cake, chicken, vegetables, prawns, steak and more.
The device’s plastic construction is sturdy. While there’s a viewing window on the drawer and the oven-like door, it’s somewhat limited in visibility compared with other models with larger windows.
Read our full Tower Good Food GF17015 review to find out how well it cooks.
To browse other offers on air fryers, see our best Black Friday air fryer deals.
Best mattress deal
Memory foam Warehouse Coolmax Hybrid
Average price in the past six months: £525
Cheapest price in the past six months: £390*
Get it for £390 (£135 off the normal price, says the retailer) at Memory Foam Warehouse.
- Double
- Mini pocket springs and memory layers
We like: 100-night sleep trial
We don't like: It's rather bouncy
This is quite an unusual hybrid mattress as the foam layer is much thicker than the springs - usually they are the other way around. Its 17cm foam base has a 4cm layer of pocket springs above it, followed by a further 3cm section of memory foam on top, closest to the side you lie on.
The manufacturer classes it as a medium-firm mattress and our tests agreed with this description. It’s also got a removable washable mattress cover, which can help you banish those allergy-causing dust mites from the bedroom.
Our full Memory Foam Warehouse Coolmax Hybrid review outlines the pros and cons of this mattress.
See our pick of the best Black Friday mattress deals.
Best dehumidifier deal
Meaco DD8L Zambezi
Average price in the past six months: £252
Cheapest price in the past six months: £216*
- Type: Dessicant
- 55 x 36.1 x 21.3cm (HxWxD), 8kg
Described as being 'ideal for homes, garages, boats, and holiday properties', this dehumidifier includes a digital display, a daily run timer, variable humidity settings and a laundry function, providing you with plenty of options to adapt how it works to suit your needs.
Its child lock also makes it a good choice if you have little ones at home who like to fiddle with controls.
See our Meaco DD8L Zambezi review for details on how it performed in our tough lab tests.
See more of the best Black Friday dehumidifier deals available right now.
When do the Black Friday sales start?
Currys and John Lewis have already kicked off their sales.
The Black Friday sales seem to start earlier and earlier each year, with many retailers discounting products throughout November.
This year, Black Friday falls on 28 November, and Cyber Monday is on 1 December. This is slightly earlier than in 2024, when Black Friday was on 29 November and Cyber Monday on 2 December.
That means the retailers' sales will last a whole month, so there's plenty of time to shop and avoid panic buying.
Bookmark this page to stay up to date with all the latest Which?-selected offers over the weekend.
Find out more about the Amazon Black Friday sale, John Lewis Black Friday sale and the Currys Black Friday sale.
Black Friday shopping tips
Get ahead on the Black Friday deals with our top shopping tips and advice on your consumer rights.
Check the Which? website
As well as finding you the best deals this Black Friday, we've also put together a list of the best and worst shops.
We've quizzed thousands of Which? members on their experiences of shopping in some of the country's best-known stores and websites, and of buying lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money.
To see which retailers impressed in our shopping survey, head to our extensive guide on the best tech and appliance shops 2025.
Watch out for sneaky Black Friday tricks
Some retailers use underhanded tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren't), pressure selling ('30 people are viewing this right now!') and dubious claims about the 'before' price of a product.
If you're unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.
The way in which Black Friday deals are presented varies significantly between shops, and learning to decode the language of deals can help you to understand more about the savings you may (or may not) be getting.
Find out how to get the best price when shopping online.
Check customer reviews
It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones.
If you're in any doubt, read our expert guide on how to spot a fake review.
Returning goods
Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.
The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.
Need to know more about your online shopping rights? See our online returns guide.
