Best deals in the May sales, revealed by Which?

Are you after a new laptop, TV or fridge freezer? We’ve found some decent discounts on tech, home electricals and kitchen appliances for May.

This deals round-up only features products we've rigorously tested in our labs – we never recommend 'deals' on duds.  

Our tests are objective and reflect how things are used in real life, so you can trust the accuracy of our reviews, so read them before you buy.

*References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Cheapest price is checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Jump straight to the deals:

Air fryers | Broadband | Fridge freezers | Kindles & Kobos | Laptops | Lawn mowers | Mattresses | Mobile phones | Tablets | TVs | Vacuum cleaners | Washing machines

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 Best TV deal

Samsung QE55QN85D

*Average price in the past six months: £1,044. Cheapest price in the past six months: £599

• 55-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Crisp and vibrant 4K picture

We don't like: Remote takes some getting used to

Samsung’s QN85 series has long been populated by TVs with an array of modern features and state-of-the-art display technology. 

The 55-inch QE55QN85D continues in that tradition, with its Neo QLED screen, Neo Quantum HDR, Dolby Atmos audio and a special mode for next-gen gaming. Plus, there's a twin-tuner PVR, so you can record two channels at once to a USB hard drive.

Our full Samsung QE55QN85D review will help you decide whether this is the right TV for you.

More Which? tested TV deals:

• Samsung QE48S90D – SQUIRREL_TEXT_50015671
• LG OLED55B42LA – SQUIRREL_TEXT_50014966
• Hisense 65U7NQTUK – SQUIRREL_TEXT_50017777 

See our guide to all the best TV deals.

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Best mobile phone deal

Samsung Galaxy S24

*Average price in the past six months: £637 Cheapest price in the past six months: £424

• Upmarket display
• Comes with Galaxy AI
• High-resolution cameras

We like Impressive screen technology

We don’t like We question how useful AI is 

Samsung's main flagship phone from 2024 is seeing discounts now the Galaxy S25 was released earlier this year. Its specs are enticing and include an upgraded Exynos 2400 processor, a screen that can reach an astronomical 2,600 nits in brightness and a 50Mp main camera.

Galaxy AI software gives you a number of extra features. For example, you can edit people out of photographs and AI will fill in the gap and remaster shots.

Find out how it performed in our extensive lab tests in our Samsung Galaxy S24 review or check out our evaluation of Galaxy AI. Buy it on the best Sim-free deals we've found below or check contract deals.

More Which tested mobile phone deals:

• Google Pixel 9 – SQUIRREL_TEXT_50019793
• Motorola Moto g55 – SQUIRREL_TEXT_50018223 
• Nothing Phone 2a – SQUIRREL_TEXT_50020202

For Apple phones, see our best iPhone deals for expert picks and advice on how and when to buy.

For Android offers, see our best mobile phone and Sim-only deals.

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 Best laptop deal

Samsung Galaxy Book 3 360 13.3-inch

*Average price in the past six months: £802. Cheapest price in the past six months: £549

• Intel Core i5-1340P processor
• 8GB Ram
• 256GB SSD

We like: Reasonably powerful

We don't like: Keyboard could be better

This 2-in-1 laptop from Samsung has a 13.3-inch touchscreen that can be flipped all the way around so the laptop can be used like a large tablet, or propped up on a desk in ‘tent’ mode. It comes with a stylus for writing and drawing directly on the screen.

There are two USB-C ports, one of which is compatible with the fast Thunderbolt 4 standard. There’s also a full-sized USB port, HDMI, a micro-SD card slot and a 3.5mm headphone/microphone jack. It has a fingerprint reader for quick and easy logins.

It weighs 1.14kg, which is very light for a 13-inch 2-in-1. It’s very easy to carry around all day in a small bag.

Read our full Samsung Galaxy Book 3 360 review to see if this 2-in-1 has any surprising features.

• HP Chromebook 14a-nf0003na – SQUIRREL_TEXT_50019147
• Dell XPS 13 9345 – SQUIRREL_TEXT_50017946
• Apple MacBook Pro M4 – SQUIRREL_TEXT_50018452

Find a laptop at the right price in our round-up of the best laptop deals.

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 Best Kindle and Kobo deals

Kobo Elipsa 2E

*Average price in the past six months: £350. Cheapest price in the past six months: £300

• 10.3-inch screen 
• Carta e-ink greyscale display (227 ppi)
• 32GB storage (28.4GB usable space)

We like: Sizeable scratch-resistant screen

We don’t like: Not water resistant

Released in mid-2023, the Elipsa 2E has one of the biggest screens we’ve seen on an ebook reader. It also comes with a stylus for drafting your own notes and you can store them as Notebook files and convert them to PDF or Doc files. 

It has Bluetooth connectivity and audiobook support, as well as physical button and touchscreen controls.

Is the digital pen easy to use and does the bigger screen make it unwieldy to handle? For these answers and more, check out our Kobo Elipsa 2E review.

It's available from Rakuten for £300 or compare prices below.

More Which? tested Kobo and Kindle deals:

• Kobo Sage – SQUIRREL_TEXT_12879180 
• Kobo Libra Colour– SQUIRREL_TEXT_50019443 

To browse other offers on e-readers, see our best Kobo and Kindle deals.

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Best lawn mower deal

Worx WG743E.1

*Average price in the past six months: £291.82. Cheapest price in the past six months: £237.99

• Recommended for medium-sized lawns
• 20mm to 80mm cutting range
• Weighs 14.3kg

We like: Easy to manoeuvre

We don't like: Not great on uneven ground

This price isn't the cheapest we've seen this mower go for, but it's one of the few products with money off. It has a 40cm cutting width, which can be adjusted at six different cutting heights. It also mulches.

It's a good choice if you're looking for a cheaper cordless mower, and this bargain makes it even more appealing.

How well does it cut grass? Read our Worx WG743E.1 lawn mower review to learn more. 

More Which? tested lawn mower deals:

• Greenworks GWGD24LM33K4 – SQUIRREL_TEXT_50020622
• Bosch AdvancedRotak 36V-44-750 – SQUIRREL_TEXT_50015164  

To browse other offers on mowers, see our best lawn mower deals.

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Best tablet deal

Apple 11-inch iPad (2025)

*Average price in the past six months: £326. Cheapest price in the past six months: £309

• 10.9-inch screen
• A16 Bionic processor and 6GB of Ram
• 1,640 x 2,360 resolution screen

We like: Cheapest iPad since the 2022 launch

We didn't like: Camera quality can vary

The latest iPad (2025) is sure to tempt Apple fans, launching at almost half the price of an iPad Air and £170 less than the iPad Mini. It's brand-new so any discounts aren't going to knock your socks off, but John Lewis has the best deal (£310) we've found if you're happy to buy it in silver. Plus, a lot of retailers offer extras with iPads, such as free Apple Music for three months.

This model has a 10.9-inch screen with 2,360 x 1,640-pixel resolution. It runs on the A16 Bionic chip with 6GB of Ram, which is the same processor found in the iPhone 15. The version we tested has 128GB of memory (which is double the base model of the 2022 version), or you can choose to have 256GB (from £429) or 512GB (from £629). You can buy a version with 5G for £479 if you're happy to pay extra.

• Apple iPad Mini (2024) – SQUIRREL_TEXT_50017674 
• Samsung Galaxy Tab A9 – SQUIRREL_TEXT_50013545 
• Honor Pad X9 – SQUIRREL_TEXT_50010395 

To browse other offers on tablets, see our best iPad and tablet deals.

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Best air fryer deal

Philips 3000 Series NA342/09

* Average price in the past six months: £170. Cheapest price in the past six months: £100

• Basket type
• Single drawer
• 2,000W

We like: It has a viewing window

We don't like: The deal is only available to Amazon Prime members

This single drawer basket-type air fryer has 16 cooking functions, from baking and grilling to defrosting and reheating, along with 12 presets covering everything from frozen fries to dehydrated fruits and keep warm.

Settings go as low as 40°C and as long as 24 hours for dehydration and fermentation.

Philips claims that its patented RapidAir Plus technology, with a unique star-shaped design, circulates hot air around and through the food with faster air flow, ensuring even cooking inside and outside to create tasty homemade meals.

• Tefal Easy Fry Pizza FW4018G0 – SQUIRREL_TEXT_50019296 
• Instant Vortex ClearCook 140-4101-01-UK – SQUIRREL_TEXT_50014646
• Haier HAF5TWA3 – SQUIRREL_TEXT_50014637 

To browse other offers on air fryers, see our best air fryer deals.

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 Best fridge freezer deal

Samsung RB33B610ESA

* Average price in the past six months: £524. Cheapest price in the past six months: £299

• Freestanding
• Frost-free freezer
• Stainless steel finish

We like: It stays stable in a heatwave

We don’t like: Some areas of the fridge can be tricky to access when cleaning

Samsung claims that its SpaceMax feature makes the walls slimmer, so a regular-size fridge on the outside has a larger capacity inside. We could fit in 13 carrier bags of food, but only one of the fridge shelves and one of the door racks can be height adjusted to give you more flexibility.

There are no super-cool or fast-freeze settings to speed things up when adding room-temperature items to this model. 

A fridge door alarm lets you know if it’s left open by mistake, although there’s no corresponding alarm on the freezer section.

Read our full Samsung RB33B610ESA review to find out how good it is at keeping your food cool.

• LG GBM21HSADH – SQUIRREL_TEXT_50012203 
• Hisense RB5K330GSFC – SQUIRREL_TEXT_50020027
• Kenwood K2NFMXA23 – SQUIRREL_TEXT_50013728

See our guide to all the best fridge freezer deals.

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Best broadband deal

Our pick: Plusnet Fibre

• Average speed 66 Mb/s
• £25.99/month, plus £75 gift card

We like: Free gift card available when you sign up now

We don't like: May not be fast enough for busy households

This is a good value deal for a solid provider with lots of satisfied customers.

Read our Plusnet Broadband review to see how it fares in our survey.

Check our full round-up of this month's best broadband deals or enter your postcode below to check deals in your area.

Best mattress deal

Our pick: SleepSoul Heaven

• Double
• Foam and springs

We like: It's easy to turn over on this mattress

We don't like: You might find it a bit bouncy

With prices typically starting at £250 for a double, the SleepSoul Heaven is good value if you're after a new mattress but don't have a massive budget. Listed as either the SleepSoul and Birlea SleepSoul for different prices in some retailers, it's worth looking at both if you want to track down the cheapest offer price when you buy.

It arrives rolled up in a box and only weighs 24kg, so it's not too tricky to carry to the room you want it in. 

Under the non-removable cover there's a generous 21cm pocket sprung core and multiple layers of foam, including a cool gel foam, which helps the mattress feel cold to lie one – helpful if you tend to overheat in the night.

Find out how well it will support your back while you sleep, read our full SleepSoul Heaven review.

• Simba Cool Foam – Available from Argos (£239)
• Eve Original – SQUIRREL_TEXT_50007279
• Coolflex Hybrid ICE — SQUIRREL_TEXT_50019492

See our pick of the best mattress deals.

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Best washing machine deal

LG F4Y709WBTA1

*Average price in the past six months: £662.05. Cheapest price in the past six months: £359

• Freestanding
• 9kg cottons capacity
• White

We like: Low water use

We don't like: Lengthy wash programs

This 9kg capacity freestanding washing machine offers 13 wash programs to choose from, including options for cottons and mixed fabrics, as well as a speedy 14-minute wash for smaller loads and an eco setting. 

You can download extra programs via LG’s smartphone app, ThinQ, which also allows you to remote start your appliance and troubleshoot any issues you might have. LG claims that the ‘AI wash’ on this machine uses sensors to analyse the weight and fabric type of your laundry, optimising the washing motion to help your clothes last for longer. 

Read the full LG F4Y709WBTA1 review to see if it's good enough to be a Best Buy.

More Which? tested washing machine deals:

• Hisense WF3S1043BW3 – SQUIRREL_TEXT_50017433
• Hotpoint NSWM 864C BS UK – SQUIRREL_TEXT_50011314
• Fisher & Paykel WH1060S1 – SQUIRREL_TEXT_12878682

For more offers, see our best washing machine deals.

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Best vacuum cleaner deal

Dyson Cyclone V10 Absolute

* Average price in the past six months: £392.30 Cheapest price in the past six months: £289.95

• Bagless and cordless vacuum cleaner
• 0.8 litre dust capacity
• Weighs 2.6kg

We like: Very easy to use

We don't like: Quite noisy

Dyson says its Cyclone V10 Absolute cordless vacuum is so good, you won't need a corded vacuum any more. That's big talk about the V10, which supersedes the V8 range. It boasts a longer claimed runtime of up to 60 minutes compared to its predecessor, as well as a totally redesigned larger dust capacity, too.

You'll get three power settings to choose from on the V10, and two floorheads: a turbo combination floorhead for use on all floors, and a soft roller floorhead for hard floors. For handheld cleaning, there's a mini-turbo tool, soft dusting brush, crevice tool, two-in-one upholstery tool and dusting brush.

More Which? tested vacuum cleaner deals:

• Dyson V12 Detect Slim Absolute – SQUIRREL_TEXT_50009817 
• Shark BU3521UK – SQUIRREL_TEXT_50018127
• Miele Compact C2 Flex SDRF5 – SQUIRREL_TEXT_50019589

See more vacuum deals in our round-up of the best vacuum cleaner deals.

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May sale shopping tips 

Check the Which? website 

As well as telling you which products are best and which are lacking, we’ve also put together a list of the best and worst shops. 

We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands. 

After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see the retailers that impressed in our latest shopping survey, head to our extensive guide on the best and worst shops.

Watch out for sneaky tricks

Some retailers use underhand tactics to pressure you into making a purchase. 

These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (‘30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product. 

If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers. 

Research customer reviews

It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. 

Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check our expert guide on how to spot a fake review. 

Returning goods

Whether you bought a product in store or online, you still have rights under the Consumer Contract Regulations. 

The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy. 

We’ve put together advice in our online returns guide on the additional rights you have when shopping online.

Grab genuine bargains and get free tips from our experts by signing up to the monthly Deals newsletter.