We're highlighting the very best Black Friday deals for 2021 to help you easily and quickly sort the top deals from the duds. We're scrutinising major retailers to gather our expert pick of the best Black Friday deals on tech and electricals, plus kitchen and home appliances. So if you're after a new laptop, coffee machine, television or fridge freezer, now could be a good time to buy.
Our experts track prices throughout the year (not just when the sales are on), this means we're able to cut through the retailers' spin and only bring you the deals we consider to be genuinely good value.
All of the deals we've included in our best Black Friday deals round-up cover products that have made the journey to the Which? test lab. As our lab tests are objective and reflect how you would use these products in real life, you can trust our reviews are accurate.
Even though all of the best Black Friday deals we've listed here show products that scored well in our tests, the best way to see if a product is right for you is to check in with our expert reviews before you buy.
We're updating these best Black Friday deals every day and throughout the day, all over the Black Friday weekend and through to Cyber Monday, so check back as we will be adding more top offers.
Keep reading for the best Black Friday deals on products including iPhones, AirPods, TVs, laptops, cordless vacs, coffee machines, washing machines and more.
In this article - best Black Friday deals on:
We like:Lovely display
We don't like:Short-charge battery life isn't the best
It's rare to find a discount on an iPhone, especially this latest 5G version, but you can get a great deal on this model this month since the iPhone 13 series has come out.
The current cheapest deal for a Sim-free version of the iPhone 12 with 64GB of storage is £649.
We like: Long battery life and nice display
We don't like: Average camera quality
This user-friendly Xiaomi Poco X3 Pro has a great screen and a remarkably long battery life. The sound quality is also good for a slightly cheaper phone, making it a solid all-rounder.
With a 26% discount available, this is a good deal.
Eve is offering 40% off the Eve Lighter hybrid, cutting the price down to £347 from £579. This is a decent deal and the cheapest we've ever seen it.
It's a pocket sprung and foam combination mattress and is only available to buy online. It's delivered to your door rolled and vacuum-packed in a box and Eve describes it as more lightweight but no less mighty than its original hybrid mattress.
Amazon is offering a hefty 50% off this popular mattress from Emma. It's actually not the cheapest it's ever been at Amazon but it's still a good deal.
The mattress is made up of a 19cm foam core and has an additional 2cm layer of memory foam and 4cm layer of ordinary foam. Plus, unlike some bed-in-a-box mattresses this one can be used with an electric blanket which is great for those of you that feel the cold.
It also comes with a 200-night trial so if you decide you don't like it you can return it and find something else.
This hybrid mattress from Simba is comprised of several layers: a 17cm foam core (topped with 3.5cm of foam), 3cm layer of mini pocket springs and 2.5cm foam layer closest to where you sleep. The Simba Hybrid is a bed-in-a-box mattress, which means it arrives vacuum-packed at your front door.
Simba has slashed 45% off the original £879 price tag, making this the biggest discount we've seen on this mattress.
This is a compact little coffee machine that lets you make tea and hot chocolate, as well as a range of coffees. You have to use Tassimo T-discs to make your drinks. However, pods like these are not the best for the environment as they're tricky to recycle - a ground coffee machine is better in this respect. Plus you will be tied to using Tassimo pods, as there aren't any others that are compatible.
This model was available for around £49, so £20 off is a good reduction.
This bean-to-cup machine lets you choose from three coffee-strength settings, and you can make drinks sized 25ml to 220ml. It' s quiet, easy to use and clean and also fairly narrow, so a good choice if you don't have lots of kitchen worktop space.
It's a little slow, though - you'll be waiting more than a minute for your first pick-me-up of the day. Subsequent cups are quicker, coming in at around 40 seconds. It doesn't come with a milk frother, so it's not for you if you're partial to a latte or cappuccino.
This 55-inch model is a mid-range TV from LG's 2021 range. Its LCD screen has an extra layer of nanocells, which are designed to boost colour. LG Nanocell models range from mid to high-end.
At 33% off, this is a good saving for this 55-inch LG TV.
If you're looking to spend less than £500 on a big-screen TV, the LG 50UP77006LB is a decent option.
It has a 50-inch LCD display running at 4k resolution, and a bundled remote with built-in microphone, so you'll be able use voice commands to find shows on various video streaming apps.
With this LG, you can watch SD content through Freeview and satellite, or HD channels through an aerial or satellite.
Normally selling for around£215 on the high street, this is a good discount for these in-demand headphones from Apple.
They've got active noise cancelling and are waterproof, to boot. However, despite the discount, this is still a lot of money to pay, so make sure they're right for you before you buy.
We don't like: sound leaks to your surroundings
If you don't want to splash out on the AirPods Pro but you've got your heart set on Apple's wireless headphones, these are considerably cheaper.
However, this is not an amazing deal as it's only around £20 off the RRP of £119. But it's a lot better than the £116 deal we've seen at other leading retailers.
We liked: Fast, thin, great keyboard
We didn't like: Not many ports
The Apple Macbook Air 2020 is one of Apple's thinnest and lightest laptops, measuring 13mm at the front and weighing just 1.26kg. Under the hood, there's an Apple M1 processor, 8GB of Ram and 256GB of internal storage.
We liked: Thin and light, two-in-one design, decent sound
We didn't like: The screen could be better at handling reflections
A £350 saving through Very takes the price of this highly portable laptop down to £1,300. The Samsung Galaxy Book Flex2 5G is a small, 13.3-inch laptop powered by an 11th generation Intel Core i5 processor. You get 8GB of Ram (plenty of power for multitasking), plus 256GB of internal storage.
If you fancy using this 1.25kg device on the move, you can flip the keyboard back and hold it like a tablet.
We like:2-in-1 design, lightweight
We don't like:Speaker quality
This Samsung laptop features a unique screen hinge mechanism, allowing for it to be used as both a laptop and a tablet. As well as this, it's thin and lightweight, making it ideal for travelling with.
Down to around £949 from £1,299, this is a good deal. Rival stores have it for more and without the John Lewis guarantee.
The John Lewis JLWM1407 has a 7kg capacity, 14 different wash programs and a start delay so that you can set it to start when you aren't at home.
It was already fairly reasonably priced before Black Friday, so a further £70 off the usual price is a decent deal. In fact, this is the cheapest we've ever seen it.
This washer's 7kg cotton capacity is enough for all of a family of three or four's laundry needs.
It also has a program specifically for waterproofing microfibre fabric, ski-wear or table linen to make it more resistant to water and dirt.
We've seen other retailers offering it at £699, so £70 off is a decent Black Friday deal.
This powerful LG F6V1010WTSE washing machine has several high-tech features, including smartphone or Alexa control and an intelligent weight sensor system.
It uses a lot of power but certainly gets results on a range of materials.
This product tends to fluctuate in price. So at £200 off, now is a great time to buy, provided it's the right model for you.
It's hard to find issues with this freestanding John Lewis brand washing machine, which boasts an impressive 10kg cotton capacity. This is great for large, busy households. If this is you, you'll probably also appreciate the quick wash that cleans a 1.5kg load in only 14 minutes.
At £599, this is the lowest price we've seen this model at.
This Dyson cordless vac has a smart digital display that lets you know what cleaning mode you're in, as well as how much cleaning time you have left. A handy auto mode adjusts suction to help save on battery life.
It's available for £433.97 at JC Campbell Electrics, £439 Currys or £439.99 at Argos.
This fridge freezer is frost-free, so no defrosting by hand, plus can quickly freeze your food with its super cool and fast-freeze settings. There's plenty of space for your big shop inside the fridge - you can get about 11 carrier bags worth in there.
Usually found for around £800, we've spotted it on offer for just £649. So this is a great deal.
American-style fridge freezers are expensive, but you can make a decent saving on this Samsung at £999, the best price we've seen it for so far this year.
With plenty of room to store your food, it's a good choice for larger households. Frost-free technology in both the fridge and freezer compartments means it's low-maintenance, too.
We liked: Big range of activity-tracking features
We don't like: Variable pulse oximeter readings
This is the lowest price we've ever seen this smartwatch at Amazon, plus it's the same price at Very, too.
It's an entry-level smartwatch with built-in GPS that lets you track activities including running, cycling and swimming. It's water-proof up to 50m and has a heart-rate monitor.
This Garmin smartwatch is aimed at serious sports enthusiasts. It uses solar energy to top up its battery, hence its name. That could come in handy if you're out and about, in the middle of nowhere, and can't charge it from a conventional power socket.
Amazon were selling this for around £240, but have now reduced the price again to £189.
As well as finding you the best deals this Black Friday, we've also put together a list of the best and worst shops.
We've quizzed thousands of Which? members on their experiences of shopping in some of the country's best-known stores and websites, as well as with lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see which retailers impressed in our latest shopping survey, head over to our extensive guide on the .
Some retailers use underhand tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren't), pressure selling ('30 people are viewing this right now!') and dubious claims about the 'before' price of a product.
It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.
The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.