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Updated: 9 Feb 2022

Best deals in the January sales revealed by Which?

Our product experts have trawled through the sales to save you money on LG TVs, Apple AirPods, laptops and more
Winter sales and deals

We've seen some big discounts on tech and electricals, plus kitchen and home appliances, in the January sales. So if you're after a new laptop, television or fridge freezer, now could be a good time to buy.

Our experts track prices throughout the year (not just when the sales are on), this means we're able to cut through the retailers' spin and only bring you the deals we consider to be genuinely good value.

All of the deals we've included in our January round-up cover products that have made the journey to the Which? test lab. As our lab tests are objective and reflect how you would use these products in real life, you can trust our reviews are accurate.

Even though all of the deals listed here show products that scored well in our tests, the best way to see if a product is right for you is to check in with our expert reviews before you buy.


For expert advice on how to make the most of the sales, including how to spot fake reviews, see our winter sales insider's guide.


In this article:


    Best mobile phone deal

    Apple iPhone 12 64GB - £659

    Apple iPhone 12

    We liked: Lovely display

    We didn't like: Short-charge battery life isn't the best

    It's rare to find a discount on an iPhone, especially this latest 5G version, but you can get a great deal on this model now since the iPhone 13 series has come out. It has some fancy features including waterproofing and wireless charging, plus it's the first iPhone range to come 5G ready. See if it matches up to its impressive specs by reading our Apple iPhone 12 review.

    The current cheapest deal for a Sim-free version of the iPhone 12 with 64GB of storage is £659.

    Browse for thebest contract deals on the Apple iPhone 12or buy it now for £659 at ChitterChatter.


    Browse all of our mobile phone reviews or, for more offers, see our round-up of the best 2022 mobile phone deals.


    Best headphones deal

    Apple AirPods (2nd Generation) - £109

    Apple AirPods 2nd generation

    We liked:Comfortable

    We didn't like:Quite a bit of sound leaks to your surroundings

    With the launch of the AirPods 3 in October last year, the price of this second-generation model (which launched in 2019) has fallen. The best price we can find at the moment is £109.

    Find out whether they're the best option to choose in ourApple AirPods review or buy them now for £109fromAmazon.

    Apple AirPods Pro - £189

    We like: No sound leakage

    We didn't like: No equaliser to adjust sound to your preferences

    It's rare to see a saving this large on Apple devices, but with newer AirPods launching very recently we've seen a substantial decrease in prices from this tech giant. They normally retail for around £215 on the high street, but you can pick them up for just £189 from Appliances Direct.

    Check out our Apple Airpods Pro review to find out how they performed in our rigorous lab tests or buy them for £189 from Appliances Direct.



    Best TV deals

    LG 55NANO806PA - £629

    LG 55NANO806PA 4K TV

    We liked:Nicely-balanced sound

    We didn't like:Operating system can be confusing

    The LG55NANO806PA 55-inch model is a mid-range TV from LG's latest range. Its LCD screen has an extra layer of nanocells, which are designed to boost colour.

    We've seen this selling for £800, so £629 is a good saving. But is it right for your needs?

    Check out our expertLG 55NANO806PA review or buy it now fromAO.com or Boots.

    See our TV reviews to find out which models have performed the best in our tough lab tests. If you're looking for a bargain, our product experts have even more TV deals for 2022 for you.

    LG 43NANO756PA - £369

    We like: Great remote

    We don't like: SD picture

    This 43-inch LG has natural and balanced colours, but our standard definition (SD) test showed content was quite blurry and the colours too warm.

    Still, if you don't watch much SD, this could be the right model for you - particularly at that bargain price. Plus its sound is good for dialogue and is nice and rich, which works well for film scores.

    Find out how this TV performed in our 4K tests - see our LG 43NANO756PA review or buy it now for £369 from Electrical Experience

    LG OLED48A16LA - £739

    LG OLED48A16LA

    We like:Rich and full sound, great remote

    We don't like:Some confusing menus

    This 48-inch 4K OLED TV from LG features excellent picture quality, and the use of HDR really makes the display shine.

    It also has exceptional sound quality, with the option to add a home stereo system through the HDMI eARC input.

    Usually retailing for around £1,000, you're getting a reasonably good deal at £739. We have seen it for as low as £699, though, so bear this in mind.

    See our full LG OLED48A16LA review to see how it fared in our tests, or buy now for £739 fromPRC Direct.

    LG OLED65A16LA - £1,184

    LG OLED65A16LA

    We like: Sharp display

    We don't like: Menus are fiddly

    This 65-inch 4K OLED TV from LG has great image and colour quality, as well as expectational speakers and sound - making it a great all-rounder.

    While it definitely ranks as a higher-priced TV, this is one of the cheapest 65-inch 4K TV's from LG and usually retails around £1,499.

    Read our full LG OLED65A16LA review or buy it now for £1,184 from Amazon.


    • See our TV reviews to find out which models have performed the best in our tough lab tests.
    • If you're looking for a bargain, our product experts have even more TV deals for you.

    Best laptop deals

    Apple MacBook Air M1 (2020) - £889

    Apple MacBook Air M1 (2020)

    We liked:Light, great keyboard and touch pad

    We didn't like:Not many ports, expensive upgrades

    Its screen isn't quite as hi-tech as the one found on the MacBook Pro but there are plenty of plus points including its thin lightweight design.

    Read our fullApple MacBook Air M1 (2020) review to see if it meets your needs or buy it now for £889 from AO.

    Samsung Galaxy Book Pro 13.3 - £949

    Samsung Galaxy Book Pro

    We like: Very thin and light

    We don't like:Loud fans

    We have seen this one more than £150 cheaper recently, so this isn't the best deal we've seen on this laptop by any means. However, it is the best deal currently available, if you should be desperate to buy it now.

    Weighing just 865g, it's worth considering if you need a laptop for commuting or travelling with, and it's thin enough to comfortably carry in your bag.

    It charges fairly quickly, too.

    See how it fared in our tests with our full Samsung Galaxy Book Pro review, or buy now for £949 at AO.


    • If you're looking to spend less than this, see our guide on the best laptop deals for 2021 for bargains on budget laptops and Ultrabooks.
    • Seen a deal elsewhere? Make sure you check our laptop reviews before you buy.

    Best tablet deals

    Apple iPad Pro (2021) - £957

    Apple iPad Pro 12.9-inch 2021

    We liked: Responsive touchscreen

    We didn't like: No headphone jack

    This is the 2021 version of the iPad Pro and it has a 12.9-inch screen - the biggest screen you can get. It's powered by a mighty M1 processor and there's 8GB of Ram backing it up. The model we tested has 128GB of storage, but you can buy versions with 256GB, 512GB, 1TB or 2TB at higher prices.

    The cheapest we found for the 128GB version was £957 at Amazon - this is around £120 less than its typical price.

    Read our Apple iPad Pro (2021) review to see if it's what you need or buy it now from Amazon.


    Check our tablet reviews to see which models we recommend. For more offers on Android and iOS tablets, see the best tablet deals for 2022.


    Best washing machine deal

    Miele WCA 020 - £629

    We like: Quick wash programs

    We don't like: Not as energy efficient as we'd like

    This washer's 7kg cotton capacity is enough for all of a family of three or four's laundry needs.

    It also has a program specifically for waterproofing microfibre fabric, ski-wear or table linen to make it more resistant to water and dirt.

    We've seen other retailers offering it at £699, so £70 off is a decent deal.

    Read our full Miele WCA 020 washing machine review, or buy now for £629 with a two-year warranty included at JC Campbell Electrics



    Best fridge freezer deal

    Samsung RB38T602CWW white freestanding fridge freezer, £644.98

    Samsung RB38T602CWW fridge freezer in the sales

    We like: Very efficient, includes super-cool and fast freeze functions

    We don't like: Freezer space is smaller than fridge space

    This Samsung is extremely efficient - it's running costs are lower than most other fridge freezers we've tested. It's also quiet, so ideal if you socialise a lot in your kitchen.

    Usually around £800, we've found it on offer for just £644.98 - so this is a good deal.

    Is it the right model for you? Find out in our Samsung RB38T602CWW review or buy it now with a five-year warranty for £644.98 at Appliances Direct


    Find all the best models in our fridge freezer reviews. For more price reductions, see the best fridge freezer deals for 2021.


    Best mattress deal

    Emma The Original mattress - £249.50

    Emma The Original mattress

    We like: Can be used on most bed bases, not too warm to lie in, 200-night trial, doesn't need to be turned

    We don't like: Only available online

    The Emma Original is the most popular mattress on the Which? website and it's currently on offer with 50% off. That's the biggest discount we've seen on this mattress, so it's definitely worth bagging now if you've had your eye on it.

    It's made up of a 19cm foam core, with an additional 2cm layer of memory foam an 4cm layer of ordinary foam. And it's not too warm to lie on.

    Read our full review of the Emma Original mattress.

    Or buy it now for £249.50 direct from Emma

    Emma Smart Hybrid mattress - £599

    Emma Smart Hybrid Mattress

    We like:Good support, excellent durability

    We don't like:Stability could be better

    The Emma Smart Hybrid mattress features multiple layers of spring, foam, 'aqua-gel', and fabric to give you comfort and support regardless of what position you sleep in.

    It's incredibly durable, breathable, and doesn't get too warm to comfortably sleep in.

    At around £200 off its usual price, this deal is certainly a good one.

    Read our full Emma Smart Hybrid mattress review or buy now for £599 with a free Emma pillow and mattress protector at Land of Beds

    Eve The Lighter Hybrid mattress - £251

    We like: Affordable

    We don't like: There are no handles to help with moving it about

    Eve is offering the Eve Lighter hybrid for £251, down from £419.

    It's a pocket sprung and foam combination mattress and is only available to buy online.

    It's delivered to your door rolled and vacuum-packed in a box and Eve describes it as more lightweight but no less mighty than its original hybrid mattress.

    Read our full Eve The Lighter Hybrid mattress review or buy it now for £251 from Eve.


    Find all the best models in our mattress reviews. For more price reductions, see the best mattress deals for 2021.


    Best Nintendo Switch console bundle deals

    Nintendo switch
    • Nintendo Switch + MarioKart 8 Deluxe and Nintendo Switch online (3 months) - £259.99 (£35 saving).

    Sales shopping tips

    Check the Which? website

    As well as finding you the best deals this January, we've also put together a list of the best and worst shops.

    We've quizzed thousands of Which? members on their experiences of shopping in some of the country's best-known stores and websites, as well as with lesser-known brands.

    After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see which retailers impressed in our latest shopping survey, head over to our extensive guide on the best and worst shops.

    Watch out for sneaky tricks

    Some retailers use underhand tactics to pressure you into making a purchase.

    These include anchor pricing (when products are on sale more often than they aren't), pressure selling ('30 people are viewing this right now!') and dubious claims about the 'before' price of a product.

    If you're unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.

    Research customer reviews

    It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.

    Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you're in any doubt, check out our expert guide on how to spot a fake review.

    Returning goods

    Whether you bought a product in-store or online, you still have rights under the Consumer Contract Regulations.

    The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.

    We've put together advice on the additional rights you have when shopping online in our online returns guide.