We've seen some big discounts on tech and electricals, plus kitchen and home appliances, in the January sales. So if you're after a new laptop, television or fridge freezer, now could be a good time to buy.
Our experts track prices throughout the year (not just when the sales are on), this means we're able to cut through the retailers' spin and only bring you the deals we consider to be genuinely good value.
All of the deals we've included in our January round-up cover products that have made the journey to the Which? test lab. As our lab tests are objective and reflect how you would use these products in real life, you can trust our reviews are accurate.
Even though all of the deals listed here show products that scored well in our tests, the best way to see if a product is right for you is to check in with our expert reviews before you buy.
We liked: Lovely display
We didn't like: Short-charge battery life isn't the best
It's rare to find a discount on an iPhone, especially this latest 5G version, but you can get a great deal on this model now since the iPhone 13 series has come out. It has some fancy features including waterproofing and wireless charging, plus it's the first iPhone range to come 5G ready. See if it matches up to its impressive specs by reading our .
The current cheapest deal for a Sim-free version of the iPhone 12 with 64GB of storage is £659.
We didn't like:Quite a bit of sound leaks to your surroundings
With the launch of the AirPods 3 in October last year, the price of this second-generation model (which launched in 2019) has fallen. The best price we can find at the moment is £109.
We like: No sound leakage
We didn't like: No equaliser to adjust sound to your preferences
It's rare to see a saving this large on Apple devices, but with newer AirPods launching very recently we've seen a substantial decrease in prices from this tech giant. They normally retail for around £215 on the high street, but you can pick them up for just £189 from Appliances Direct.
We liked:Nicely-balanced sound
We didn't like:Operating system can be confusing
The LG55NANO806PA 55-inch model is a mid-range TV from LG's latest range. Its LCD screen has an extra layer of nanocells, which are designed to boost colour.
We've seen this selling for £800, so £629 is a good saving. But is it right for your needs?
LG 43NANO756PA - £369
We like: Great remote
We don't like: SD picture
This 43-inch LG has natural and balanced colours, but our standard definition (SD) test showed content was quite blurry and the colours too warm.
Still, if you don't watch much SD, this could be the right model for you - particularly at that bargain price. Plus its sound is good for dialogue and is nice and rich, which works well for film scores.
We like:Rich and full sound, great remote
We don't like:Some confusing menus
This 48-inch 4K OLED TV from LG features excellent picture quality, and the use of HDR really makes the display shine.
It also has exceptional sound quality, with the option to add a home stereo system through the HDMI eARC input.
Usually retailing for around £1,000, you're getting a reasonably good deal at £739. We have seen it for as low as £699, though, so bear this in mind.
We like: Sharp display
We don't like: Menus are fiddly
This 65-inch 4K OLED TV from LG has great image and colour quality, as well as expectational speakers and sound - making it a great all-rounder.
While it definitely ranks as a higher-priced TV, this is one of the cheapest 65-inch 4K TV's from LG and usually retails around £1,499.
We liked:Light, great keyboard and touch pad
We didn't like:Not many ports, expensive upgrades
Its screen isn't quite as hi-tech as the one found on the MacBook Pro but there are plenty of plus points including its thin lightweight design.
We like: Very thin and light
We don't like:Loud fans
We have seen this one more than £150 cheaper recently, so this isn't the best deal we've seen on this laptop by any means. However, it is the best deal currently available, if you should be desperate to buy it now.
Weighing just 865g, it's worth considering if you need a laptop for commuting or travelling with, and it's thin enough to comfortably carry in your bag.
It charges fairly quickly, too.
We liked: Responsive touchscreen
We didn't like: No headphone jack
This is the 2021 version of the iPad Pro and it has a 12.9-inch screen - the biggest screen you can get. It's powered by a mighty M1 processor and there's 8GB of Ram backing it up. The model we tested has 128GB of storage, but you can buy versions with 256GB, 512GB, 1TB or 2TB at higher prices.
The cheapest we found for the 128GB version was £957 at Amazon - this is around £120 less than its typical price.
We like: Quick wash programs
We don't like: Not as energy efficient as we'd like
This washer's 7kg cotton capacity is enough for all of a family of three or four's laundry needs.
It also has a program specifically for waterproofing microfibre fabric, ski-wear or table linen to make it more resistant to water and dirt.
We've seen other retailers offering it at £699, so £70 off is a decent deal.
We like: Very efficient, includes super-cool and fast freeze functions
We don't like: Freezer space is smaller than fridge space
This Samsung is extremely efficient - it's running costs are lower than most other fridge freezers we've tested. It's also quiet, so ideal if you socialise a lot in your kitchen.
Usually around £800, we've found it on offer for just £644.98 - so this is a good deal.
We like: Can be used on most bed bases, not too warm to lie in, 200-night trial, doesn't need to be turned
We don't like: Only available online
The Emma Original is the most popular mattress on the Which? website and it's currently on offer with 50% off. That's the biggest discount we've seen on this mattress, so it's definitely worth bagging now if you've had your eye on it.
It's made up of a 19cm foam core, with an additional 2cm layer of memory foam an 4cm layer of ordinary foam. And it's not too warm to lie on.
We like:Good support, excellent durability
We don't like:Stability could be better
The Emma Smart Hybrid mattress features multiple layers of spring, foam, 'aqua-gel', and fabric to give you comfort and support regardless of what position you sleep in.
It's incredibly durable, breathable, and doesn't get too warm to comfortably sleep in.
At around £200 off its usual price, this deal is certainly a good one.
We like: Affordable
We don't like: There are no handles to help with moving it about
Eve is offering the Eve Lighter hybrid for £251, down from £419.
It's a pocket sprung and foam combination mattress and is only available to buy online.
It's delivered to your door rolled and vacuum-packed in a box and Eve describes it as more lightweight but no less mighty than its original hybrid mattress.
As well as finding you the best deals this January, we've also put together a list of the best and worst shops.
We've quizzed thousands of Which? members on their experiences of shopping in some of the country's best-known stores and websites, as well as with lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see which retailers impressed in our latest shopping survey, head over to our extensive guide on the .
Some retailers use underhand tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren't), pressure selling ('30 people are viewing this right now!') and dubious claims about the 'before' price of a product.
It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.
The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.