Best Black Friday deals for 2026: chosen by Which? experts

Black Friday is one of the biggest shopping events of the year, and retailers cut prices on everything from TVs and laptops to kitchen appliances. With thousands of offers battling for your attention, finding the best deals isn't always easy – but our experts can help.

This year's event officially kicks off on 27 November, but you don't need to wait to start shopping. We've seen retailers launch offers weeks ahead of the big day, so our experts will be keeping a close eye on prices in the run-up.

We track prices on products put through our expert, independent tests, so we'll only highlight deals genuinely worth considering. Bookmark this page, as we'll be updating it regularly.

For more tips to help you shop smart in the sales, take a look at our Black Friday 2026 advice.

Members can log in and read our pick of the things we love most in the Black Friday sale.

Jump to:

• Home deals: Air fryers | Blenders | Built-in ovens | Carbon monoxide alarms | Coffee machines | Dishwashers | Fridge freezers | Kettles | Mattresses | Pillows | Robot vacuum cleaners | Steam irons | Toilet brushes | Toasters | Vacuum cleaners | Washing machines
• Tech deals: Bluetooth trackers | E-book readers | Headphones | Laptops | Mobile phones | Outdoor security cameras | Portable chargers | Smartwatches | Tablets | TVs | Video doorbells
• Everyday essentials: Batteries | Kitchen roll | Toilet roll 
• Winter essentials: Dehumidifiers | Electric blankets | Electric heaters | Heated clothes airers | Heated throws | Oil filled radiators | Umbrellas | Window vacs
• Health & beauty deals: Beard trimmers | Electric shavers | Electric toothbrushes | IPL machines | Probiotics | LED face masks | Vitamin D | Water flossers | Whitening toothpaste

Black Friday deals available now

Best portable charger deal

INIU BI-B6 10000mAh Portable Charger 

Average price in the past six months: £17.34
Cheapest price in the past six months: £12.72*

• 1.5 x 7 x 13.5cm (HxWxL)
• 10,000mAh capacity
• Weighs 205g

We like: Compact

We don't like: Not quite the cheapest we've ever seen it

This power bank from INIU contains a Lithium-Polymer rechargeable battery with USB-C input/outputs and two USB-A outputs.

It's one of the lightest we've tested, and foregoes the usual LED lights with a full digital display.

Read our INIU BI-B6 10000mAh Portable Charger review.

See our full guide to the best power banks and portable chargers.

Best heated clothes airer deal 

Dry:Soon Mini Three Tier Heated Airer 

Average price in the past six months: £137
Cheapest price in the past six months: £104*

• 114 x 60 x 63cm (HxWxD)
• 13 metres available drying space (24 medium T-shirts)
• Weighs 3.9kg

We like: Affordable compared to others we've tested

We don't like: Can be fiddly to rotate clothes

This compact heated airer is a great option for smaller homes. When unfolded, it will take up about the size of a bedside cabinet, and folds down as thin as an ironing board.

Read our Dry:Soon Mini Three Tier Heated Airer review to see how much it costs to run and how quickly it dries clothes.

See more of the best heated airers in our guide.

Best toilet roll deal

Andrex Ultimate Quilt Toilet Roll

Average price in the past six months: £21
Cheapest price in the past six months: £17*

• Three-ply
• Mega rolls - 50% bigger than usual

We like: Good time to stock up

We don't like: Pricier than the standard pack

Sales periods are an excellent opportunity to pick up household essentials at a discounted price.

This time around, Andrex toilet rolls have had a price cut. You get 24 mega rolls of three-ply toilet paper per pack - which Andrex claims is equivalent to 36 of its standard toilet rolls.

Read our Andrex Ultimate Quilt Toilet Roll review.

See our guide to the best toilet roll.

Best kitchen roll deals

Regina Blitz Household Towel

Average price in the past six months: £13
Cheapest price in the past six months: £11*

• Pack of 8 rolls
• 70 sheets per roll
• Size of a sheet: 25.9 x 31.9cm (H x W)

We like: Multi-pack

We don't like: Boring to buy

If you're stocking up on some essentials for under your kitchen sink, a few rolls of paper kitchen towels can be plenty useful.

Save money when you buy this pack of eight kitchen rolls from Regina.

Read our Regina Blitz Household Towel review

See our guide to the best kitchen roll.

Best carbon monoxide alarm deal 

FireAngel FA3820 Carbon Monoxide Alarm

Average price in the past six months: £16.95
Cheapest price in the past six months: £13.27*

• Standalone alarm
• Sealed 10-year battery

We like: Five-year warranty

We don't like: Nothing major

This carbon monoxide detector from FireAngel can be wall-mounted or free standing and features a large hush/test button.

To see how well it detected carbon monoxide in our tests, read our FireAngel FA3820 review.

Compare more options in our guide to the best carbon monoxide alarms.

Best vacuum cleaner deal 

Dyson V8 Cyclone 

Average price in the past six months: £342
Cheapest price in the past six months: £209*

• Bagless and cordless stick vacuum cleaner
• 0.6 litre dust capacity
• Weighs 2.6kg

We like: Simple to manoeuvre

We don't like: Could be easier to use at height and on uneven surfaces

This cordless, bagless vacuum cleaner has 'triggerless' operation, so you don't need to keep the power button pressed while using it. You can switch between three power modes (eco, medium and max), and it can be used as a handheld cleaner on stairs, furniture or car interiors

The floorhead has an anti-tangle brush bar, designed for hard floors and carpets. The model we reviewed comes with a mini turbo brush, crevice tool and a wall dock, but this model we've found on sale just has a crevice tool. 

Find out how well it handles pet hair and whether it has decent battery life in our full Dyson V8 Cyclone review.

Read more of the best vacuum cleaner deals.

Best robot vacuum cleaner deal 

Dyson Spot+Scrub AI Wet and Dry Robot Vacuum Cleaner

Average price in the past six months: £936
Cheapest price in the past six months: £671*

• Vacuum and mop capabilities
• 200-minute run time

We like: Well-designed app

We don’t like: Obstacle navigation

Dyson's robot vacuums have undergone several concept changes over the years but the Dyson Spot+Scrub Ai Wet and Dry Robot Vacuum Cleaner is the most feature-packed option yet, designed to be an all-in-one device that can vacuum your floors and mop them too.

As you might expect, the Spot+Scrub comes with the level of cleaning performance that has made Dyson a household name in the world of vacuuming.

Read our Dyson Spot+Scrub Ai Wet and Dry Robot Vacuum Cleaner review for details on how it scored in our testing.

Head on over to our guide for the best robot vacuum cleaners to see how Dyson's model compares with the competition.

Best steam iron deal 

Philips PSG8300 PerfectCare 8000 Series

Average price in the past six months: £486
Cheapest price in the past six months: £299*

• Steam generator
• Weighs 0.9kg

We like: Lightweight

We don't like: On the pricier side

There’s no need to adjust settings for different fabrics, which keeps things simple when working through mixed loads.

To see how well it smoothed out creases, see our Philips PSG8300 PerfectCare 8000 Series review.

Don't miss the best steam irons.

Best dishwasher deal 

Bosch SMV6ZCX10G

Average price in the past six months: £772
Cheapest price in the past six months: £623*

• Integrated
• Full size
• 14-place settings

We like: Energy efficient

We don't like: Eco mode is a little slow

The Bosch SMV6ZCX10G is a smart dishwasher designed for a medium-to-large household, although there's a half load option for smaller loads. 

It has seven programs, including main (Auto 45°-65°) to handle most messes, fast (Express 60°) for when you don't have much time on your hands, plus eco and intensive.

If you want place settings to be ready to go, straight from the dishwasher to the table, you can utilise the extra-dry mode, while 'speedperfect+' reduces selected program lengths. There's also a machine care program, which is helpful for long-term maintenance. 

If this sounds ideal, read our full Bosch SMV6ZCX10G review to see how it fared in our tests.

See more of the best dishwasher deals.

Best TV deal

Hisense 50U7STUK

Average price in the past six months: £768
Cheapest price in the past six months: £473*

• 50-inch 4K TV
• MiniLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Crisp image

We don't like: Limited HDR performance

The Hisense 50U7STUK stands as a great example of just how affordable MiniLED tech has become in the world of TVs.

With this technology, you get a more detailed backlighting system than on a typical LCD TV, which in turn leads to improved contrast.

There are four HDMI inputs on the set, so you have room to hook up various game consoles and streaming devices.

Find out more in our Hisense 50U7STUK review.

Check out more picks of the best TV deals.

Best laptop deal

Samsung Galaxy Book6 (14-inch)

Average price in the past six months: £1,251
Cheapest price in the past six months: £699*

• Intel Core Ultra 5 325 processor
• 16GB Ram
• 256GB SSD storage

We like: Includes micro-SD and a rare ethernet port

We don't like: Underwhelming lower-res screen (choose the Pro below to avoid this)

The 14-inch Samsung Galaxy Book6 is the tech giant’s entry-level laptop for 2026.

The manufacturer claims the sleek Galaxy Book6 benefits from improved performance, longer-lasting battery life, a more ergonomic design and more built-in AI features, compared to previous models.

The model we tested has an octa-core Intel Core Ultra 5 325 processor, with 16GB of DDR5 Ram and a slightly stingy 256GB SSD (solid-state drive) - our review tells you how much storage is still available once pre-installed software is taken into account.

Ports are much more generous than on Apple MacBooks, with a pair of fast USB-A ports on one side of the chassis and two USB-C ports on the other (one of which is used for charging). You also get an HDMI output (for connecting to external displays), a 3.5mm headphone/microphone jack, a micro-SD slot (useful for adding extra storage or inserting memory cards from cameras and other devices) and an ethernet port for wired networking, which is rare nowadays.

Find out how this laptop's battery really performed in our lab tests and if it's worth your money - see our expert Samsung Galaxy Book6 (14-inch) review.

See more of our expert's picks in the best laptop deals.

Best headphone deal 

SoundCore by Anker Liberty 5

Average price in the past six months: £87
Cheapest price in the past six months: £55

• In-ear
• Wireless
• Noise cancelling

We like: All colour-ways are available at a discount

We don't like: Left and right markings aren't the most clear

These headphones come with six different-sized ear tips for a bespoke fit, plus a portable charging case is included.

They feature touch controls which allow you to play/pause content, cycle through tracks, switch between noise-cancelling modes, adjust the volume and more. They also have an IPX4 water-resistance rating, meaning they should be able to survive a light rain shower.

To find out how they sound, read our SoundCore by Anker Liberty 5 review.

See our guide to the best headphones.

Best washing machine deal

Bosch WAN28259GB

Average price in the past six months: £504
Cheapest price in the past six months: £416*

• Freestanding
• 9kg cottons capacity
• White

We like: Low water usage

We don't like: Duration of wash programs

In spite of its reasonable price tag, the Bosch WAN28259GB carries no less than 16 programs, so there's a solid amount of variety here to tackle different types of laundry loads.

The machine's ActiveWater Plus mode is designed to cut down on your water bills by automatically detecting the size of each load and adapting the amount of water used accordingly.

When you're in a rush, there are 15-minute and 30-minute quick wash modes that you can lean on. 

Find out more about how this appliance performed in our tests in our full Bosch WAN28259GB review.

Read our round-up of the best washing machine deals.

Best mobile phone deal

Samsung Galaxy S25 FE

Average price in the past six months: £758
Cheapest price in the past six months: £399*

• 6.7-inch display with 2,340 x 1,080 resolution
• Exynos 2400 processor with 8GB of Ram
• Three rear camera lenses

We like: Display technology

We don’t like: Battery life

The Galaxy S25 FE is a previous-generation mid-range phone which sits a step below the standard Samsung Galaxy S25, but don't let its 'little brother' reputation fool you, this is an extremely capable phone in its own right.

The phone packs a 6.7-inch OLED display and a sharp 2,340 x 1,080 resolution, and is powered by the Exynos 2400 chipset which previously featured in the flagship Samsung Galaxy S24, so it's no slouch. 

Find out more in our detailed Samsung Galaxy S25 FE review.

See more discounts with our expert picks of the best mobile phone deals.

Best air fryer deal

Philips 3000 Series NA342/09

Average price in the past six months: £120
Cheapest price in the past six months: £90*

• Basket type
• Single cooking zone
• 32 x 34 x 46cm (H x W x D)

We like: It's easy to program

We don't like: Energy efficiency is average for an air fryer

With sixteen cooking functions and a host of pre-sets for foods, including chips, fish, muffins and vegetables, the Philips 3000 Series NA342/09 air fryer is a strong option on the market.

Philips says its patented RapidAir Plus technology circulates hot air for faster air flow, ensuring even cooking inside and outside. A shake reminder halfway through cooking helps to ensure food is cooked evenly.

Read the full Philips 3000 Series NA342/09 review to find out all about this basket air fryer.

Browse the best air fryer deals.

Best mattress deal

Jay-Be 2000 Hybrid E-Pocket Eco Truecore (130/0242)

Average price in the past six months: £418
Cheapest price in the past six months: £333*

• Double
• Pocket sprung

We like: Jay-Be says it contains no foam, a claim that forms part of its eco credentials

We don't like: We found the layers tricky to separate for recycling

Inside the Jay-Be 2000 Hybrid E-Pocket Eco Truecore (130/0242) you'll find an 18.5cm pocket spring topped with multiple layers of polyester webbing.

We rated it as 6.1 on our tension scale which allows us to compare the firmness of different mattresses, where one is very firm and 10, very soft.

There's only a five-year warranty with this mattress which is worth bearing in mind. The cover can't be removed for cleaning, so you'll have to factor that into general maintenance.

Read through our Jay-Be 2000 Hybrid E-Pocket Eco Truecore (130/0242) review to find out more about how this mattress did in our test lab.

Read our round-up of the best mattress deals.

Best electric blanket deal 

Russell Hobbs RHEDB8002 Electric Underblanket

Average price in the past six months: £72
Cheapest price in the past six months: £43*

• Dual controls
• Available in single, double and king
• Six temperature settings

We like: Soft

We don't like: No programmable timer

This electric blanket features dual controls - handy for if you share your bed with a partner and prefer different heat levels.

It attaches to your mattress with large elastic straps on each corner, and there's a 10-hour auto timer which will switch it off if you leave it on accidentally.

Head to our Russell Hobbs RHEDB8002 Electric Underblanket review for more details on this model.

Compare more options with our guide to the best electric blankets.

Best heated throw deals 

Dreamland Snuggle Up Heated Throw

Average price in the past six months: £58
Cheapest price in the past six months: £47*

• 160 x 120cm
• Six temperature settings

We like: Long cable

We don't like: Different colours are different prices

This heated throw comes in four colour options - grey, blue, pink and green - and has an auto-shut-off timer. There's also a two-year guarantee included.

See our Dreamland Snuggle Up Heated Throw review to find out how well it keeps you warm.

Head to our guide on the best heated throws.

Best tablet deal 

11-inch Apple iPad (2025)

Current price at Apple UK: £429 (Note: the launch price of the iPad was £329 - it's now £429 after Apple hiked its prices in June this year.) 

Average price after the June price rise: £417
Cheapest price after the June price rise: £309* 

• 10.9-inch screen
• 6GB Ram
• 128GB of storage

We like: Cheapest iPad since 2022

We didn't like: No Apple Intelligence

The 2025 iPad is sure to tempt Apple fans. If you want an iPad now, this is still the most affordable option - even after the summer 2026 Apple price rises.

It has a 10.9-inch screen with 2,360 x 1,640-pixel resolution. It runs on the A16 Bionic chip, which is the same processor found in the iPhone 15.

The iPad has a sleek finish and comes in four colours: blue, pink, silver or yellow. It doesn’t come with Apple Intelligence, though, which is Apple’s latest software features powered by AI.

Get all the information you need about this iPad with our Apple 11-inch iPad (2025) review.

Read our expert round-up of the best tablet deals.

Best fridge freezer deal

Bosch KGN392LBFG

Average price in the past six months: £838
Cheapest price in the past six months: £799*

• Freestanding
• Frost-free freezer
• Stainless steel

We like: Brilliant vegetable drawer

We don’t like: Cleaning is difficult

The Bosch KGN392LBFG is a tall, freestanding fridge freezer that has enough space inside to accommodate 14 bags of shopping.

Inside the fridge, there are four glass shelves, alongside four door racks and a bottle shelf. There are also two full-width drawers.

The freezer packs three drawers as well as a dedicated ice cube tray.

To find out more about this particular appliance, read our full Bosch KGN392LBFG review.

Browse more of the best fridge freezer deals.

Best built-in oven deal

Bosch S4 HQA574BS3B

Average price in the past six months: £554
Cheapest price in the past six months: £449*

• Single electric
• Black
• Pyrolytic cleaning

We like: Good use of space

We don't like: The scaling on the temperature dial could be improved

The Bosch S4 HQA574BS3B built-in single oven has a steam function to ensure juicy joints and crispy baked food. A water bowl and steam tray are included in the box. There’s ample space in this oven to cook large dishes on two levels at the same time.

A useful extra is the pyrolytic self-clean function. This boosts the temperature of the oven to around 500°C, which is hot enough to incinerate stubborn burnt-on cooking spills and reduce them to ash.  

Find out whether this oven’s energy efficiency, accuracy and cooking results impressed our lab experts in our Bosch S4 HQA574BS3B review.

See more expert advice in the best built-in oven deals.

Best kettle deal

Bosch TWK1M123GB MyMoment Delight

Average price in the past six months: £33
Cheapest price in the past six months: £24*

• 1.7L capacity
• 1.1kg
• Annual running cost: £33.67

We like: Good controls, removable filter

We don't like: Noisy when boiling

A simple plastic jug kettle from Bosch, available in black or cream.

It has a limescale filter in the spout, a push-button lid activated with the handle and internal cord storage. The water gauge is on both the left and right of the kettle, marked with both the maximum and minimum fills.

Read our Bosch TWK1M123GB MyMoment Delight review.

See our guide to the best kettles.

Best toaster deals

Bosch TAT2M123GB MyMoment Delight

Average price in the past six months: £32
Cheapest price in the past six months: £24*

• Matching kettle available
• Six browning levels
• 92cm cable length

We like: Comes with a built-in warming rack

We don't like: Can attract fingerprint marks

This Bosch two-slice toaster is available in black or cream. It has a manual dial browning control and a high-lift lever to help you retrieve smaller items without using tongs.

Read our Bosch TAT2M123GB review.

See our guide to the best toasters.

Best blender deals

Nutribullet Pro 900

Average price in the past six months: £88
Cheapest price in the past six months: £60

• 0.7 litre jug capacity
• 37 x 13.5 x 13.5cm (HxWxD)
• 900W

We like: Compact

We don't like: Not designed for hot liquid

For making smoothies and juices, this Nutribullet won't take up too much space on your countertop. It has a 900ml jug that can hold up to 700ml worth of liquid, which should be enough for one or two portions.

Read our Nutribullet Pro 900 review to see how it performed in our tests.

Head to our guide to the best blenders.

Best dehumidifier deal 

Meaco Arete One 25L

Average price in the past six months: £296
Cheapest price in the past six months: £255*

• Type: Refrigerant
• 61.2 x 36 x 26.7cm (H x W x D), 15.9kg

This substantial 25L dehumidifier is ideal for larger families or those who live as part of a bigger household.

With two fan speeds and seven target humidity levels, there's some flexibility here in terms of how potent you want the Meaco Arete One 25L to be.

There's also a child lock onboard to prevent small children from changing the settings.

Our Meaco Arete One 25L review reveals how effective it is and how much it costs to run.

Find more savings in the best dehumidifier deals.

Best electric heater deals

Bush 2kW Tower Fan Heater (5792540)

Average price in the past six months: No data
Cheapest price in the past six months: No data

Available from Argos (£37)

• Oscillating
• 45.2 x 19.6 x 19.6cm (HxWxD)
• Weighs 2.3kg

We like: Easy to use

We don't like: Not many extra features

This electric heater from Bush has two power settings, wide-angle oscillation, an adjustable thermostat and a 175cm cable. It comes with a couple of safety features, including overheat protection and a tip-over switch.

Read our Bush 2kW Tower Fan Heater (5792540) review for the full results of our testing.

See more of the best electric heaters.

Best oil filled radiator deals 

Dimplex EvoRad EVO2BTA Radiator 

Average price in the past six months: £184
Cheapest price in the past six months: £113*

• 63 x 47 x 28cm (HxWxD)
• Weighs 11.8kg
• Two power settings

We like: Bright display

We don't like: A bit hard to lift

This portable radiator comes with both eco-mode and boost modes, a 150cm cable and a digital display. It's on wheels for easier manoeuvrability and has a programmable timer.

You can program the timer using the interface on the heater or via the Dimplex Remo app, which is Bluetooth-connected and doesn't require you to make an account.

Read our Dimplex EvoRad EVO2BTA review to see how effectively it heats up a room.

See our guide to the best oil filled radiators.

Best electric shaver deal 

Braun Series 9 Pro+ (96 generation)

Average price in the past six months: £321
Cheapest price in the past six months: £180*

• Foil shaver
• Replacement shaver head available from Braun (£58)

We like: Includes precision trimmer

We don't like: One of the pricier options we've tested

This Braun shaver comes with a travel case, cleaning brush and charging stand included.

We tested the 9610s model, but any Series 9 Pro+ product with a model code starting with 96 contains this shaver - it just comes with different accessories. The more accessories you get, the pricier the shaver will be to buy.

Read our Braun Series 9 Pro+ (96 generation) review.

See the best electric shavers from our tests.

Best beard trimmer deal

Braun Series 5 (BT55 generation)

Average price in the past six months: £54
Cheapest price in the past six months: £35*

• 0.5-20mm trimming range
• Claimed battery life of 120 minutes
• Waterproof design

We like: Bundled with various attachments, multiple cutting lengths

We don't like: Less grippy material on the handle

This Braun trimmer comes with a range of accessories to help you maintain and style facial hair, including adjustable combs, fading combs, a detail attachment and a mini foil shaver. The detail attachment fits over the trimmer head for more precise shaping and edging.

Other features include a locking length adjustment wheel, washable design, fabric travel pouch and a two-year warranty.

Read our Braun Series 5 (BT55 generation) review.

Discover more of the best beard trimmers.

Best electric toothbrush deal

Ordo Sonic+

Average price in the past six months: £54
Cheapest price in the past six months: £37*

• Sonic toothbrush
• Two-minute timer
• Battery level indicator

We like: Affordable

We don't like: Doesn't come with many extras

This toothbrush has four modes: clean, white, massage and sensitive. You select the modes through the menu displayed on the brush below the power button, and the respective name lights up when in use. We used the Clean mode for our tests.

To find out how well it cleans, read our Ordo Sonic+ review.

Don't miss our guide to buying the best electric toothbrush.

Best water flosser deal

Hangsun Oral Irrigator Hoc760

Average price in the past six months: £45
Cheapest price in the past six months: £33*

• Cordless
• 260ml reservoir capacity
• 25 x 12 x 13cm (HxWxD)

We like: Usually also available in-store

We don't like: More expensive than some others we've tested

This water flosser comes with two premium cleaning tips and a USB charger. It has three pressure settings to choose from.

We've reviewed how well it cleans between teeth in our Ordo Hydro Sonic Water Flosser review.

See more of the best water flossers.

Best vitamin D deal 

Nutravita Vitamin D3 Drops

Average price in the past six months: £13
Cheapest price in the past six months: £9*

• Cost per daily dose (1 drop): 2p, based on two years max shelf life
• Liquid supplement

We like: Affordable

We don't like: Liquid drops might not be for everyone

This liquid supplement contains vitamin D3 and coconut oil, a fat designed to help its absorption. The liquid drop format is handy if you don't like swallowing tablets or capsules.

Read our Nutravita Vitamin D3 Drops review.

Head to the best Vitamin D supplements from our tests.

Best probiotic supplement deals

Bio-Kult Everyday

Average price in the past six months: £16
Cheapest price in the past six months: £7*

• 14 live strains
• 30 capsules

We like: Contains a good range of well-evidenced bacterial strains

We don't like: None that we identified

Probiotic supplements may help to support your digestive health using live 'friendly' bacteria. 

This Biokult digestive health supplement contains 14 different strains of bacteria, all of which have clinical research that supports their use.

Read our expert Bio-Kult Everyday review.

See our full guide to the best probiotic supplements. 

Best IPL machine deal 

Silk'n 7

Average price in the past six months: £662
Cheapest price in the past six months: £199*

• Auto skin type detection
• 5 intensity levels
• 3 attachment heads

We like: One-year warranty

We don't like: The app didn't feel useful

An IPL device uses light to destroy a hair follicle, which should result in less hair growing back and at a slower rate.

This Silk'n 7 weighs 520g and has a 360° rotatable head. It automatically detects your skin tone and won't let you go above the recommended setting for that skin type, which is important to protect your skin.

Silk'n 7 recommends using the IPL device once every two weeks for the first four uses, then every four weeks for treatments five to seven, and then as needed.

To find out how well it banishes unwanted hair, read our Silk'n 7 review.

Read our reviews of the best IPL hair removal devices.

Best LED face mask deal

Shark CryoGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask

Average price in the past six months: £279
Cheapest price in the past six months: £234*

• 480 LEDs
• LED wavelengths: Red (630nm), blue (415nm), near-infrared (830nm)
• Weight: 675g

We like: Cooling under-eye pads

We don't like: On the heavier side

This Shark LED mask has four different treatment modes, including a six-minute 'Better Ageing' mode and eight-minute 'Blemish Repair' mode.

Our expert team have used LED masks for six week stints and compared before-and-after facial scans to see just how effective these products are. You'll need to log in or sign up to read our verdict.

For more information, head to our Shark CryoGlow review.

Read our expert analysis of the best LED face masks.

Best smartwatch deal

Apple Watch Series 11

Average price in the past six months: £373
Cheapest price in the past six months: £249*

Available from Argos (£249), or compare more prices below:

• Watch OS 26
• Weighs 66.6g
• 45.5mm screen size

We like: Plenty of smart features

We don't like: Need to use multiple device management apps

This is Apple's flagship smartwatch for 2025. At just 9.7mm, the Series 11 is the thinnest Apple Watch ever, and is available in jet black, rose gold or silver, though you can also get it in a more expensive polished titanium finish.

It has a removable strap, built-in GPS, sleep tracking and a built-in heart rate monitor.

Head to our full Apple Watch Series 11 review.

Read our guide to the best smartwatches.

Best coffee machine deal 

Krups Vertuo Up XN9408G0

Average price in the past six months: £174
Cheapest price in the past six months: £149*

• Pod machine (Nespresso Vertuo)
• 26 x 12 x 50cm (HxWxD) (with water tank)
• Weighs 4.102kg

We like: Slim

We don't like: Pods can be expensive

Unlike regular Nespresso machines, which use smaller, classic capsules, the Vertuo Up uses larger, dome-shaped capsules that can make coffee in seven different sizes. So, whether you prefer a shot of espresso first thing or a larger drink to get you through the morning, this machine will make coffee ranging from a 25ml ristretto to a 545ml carafe.

There’s a 1.4-litre water tank that rotates for easy refilling, plus a removable drip tray to make cleaning easier.

To see what our experts made of this coffee machine, read our Krupts Vertuo Up XN9408G0 review.

See more of the best coffee machines.

Best pillow deals

Panda Hybrid Pillow

Average price in the past six months: £94
Cheapest price in the past six months: £72*

• 30-night manufacturer trial period
• 40 x 70 x 13cm (WxLxD)
• Bamboo/memory foam

We like: Long trial period

We don't like: Firmness can't be adjusted

This Panda pillow is made with bamboo and charcoal-infused memory foam known as CharcoCell. It has a removeable and washable cover.

Find out how comfortable it was to sleep on with our Panda Hybrid Pillow review.

See all the best pillows.

Best video doorbell deal

Eufy Video Doorbell Dual S330

Average price in the past six months: £148
Cheapest price in the past six months: £109

• Local storage
• Motion detection
• Cloud storage available via subscription

We like: Being able to store video on the device

We don't like: More expensive option

This battery-powered video doorbell has two cameras. One that faces visitors and one at the bottom, which can keep an eye on parcels.

The camera has motion detection, alongside notifications such as a pick up reminder and if someone approaches your packages.

Read our review of the Eufy Video Doorbell Dual S330.

See our guide to the best video doorbells.

Best outdoor security camera deals

Eufy Solocam E30

Average price in the past six months: £90
Cheapest price in the past six months: £66

• Local storage
• Motion detection
• Battery/solar powered

We like: Solar powered

We don't like: No clarity on software updates

This outdoor security camera from Eufy runs on a solar-powered battery and comes with customisable privacy zones and a siren function. Eufy claims it can run indefinitely with a couple of hours of daily solar charging (USB-C charging is also available).

Cloud storage is available for a subscription, but local storage is also available using a micro-SD card (not supplied) of up to 128GB.

Read our Eufy Solocam E30 review for the full results of our testing.

Don't miss our guide to the best outdoor security cameras.

Best e-book reader deal 

Amazon Kindle Paperwhite Signature Edition (2024 model)

Average price in the past six months: £196
Cheapest price in the past six months: £137

• 7-inch greyscale display
• 32GB storage
• Wireless charging

We like: 32GB storage, wireless charging

We don't like: More expensive than the standard Paperwhite

The Kindle Paperwhite Signature Edition has a 7-inch greyscale display, 32GB of storage and an auto-adjusting front light that adapts to your surroundings. It also supports wireless charging and comes without lockscreen adverts.

We haven't tested the now-discounted Signature Edition of this ebook reader, but we have reviewed the standard Kindle Paperwhite (2024). That model has the same-sized screen but comes with 16GB of storage and doesn't support wireless charging.

Read our Amazon Kindle Paperwhite (2024) review.

See our guide to the best e-readers.

Best batteries deals

Duracell Plus AA

Average price in the past six months: £12
Cheapest price in the past six months: £7.98

• Alkaline batteries
• Pack of 12

We like: Handy to have in the drawer

We don't like: Not as many household items use batteries any more

It's always useful to have batteries on hand. Not many products use them nowadays, but they still tend to power things like game controllers and kids' toys. 

Stock up during sales so you don't overspend in the future.

Read our Duracell Plus AA review for more details.

See our guide to the best batteries.  

Best window vac deals

Karcher WV 6 Plus Cordless Window Vacuum Cleaner

Average price in the past six months: £95
Cheapest price in the past six months: £60

• 31 x 28 x 12.6cm (HxWxD)
• Small suction nozzle also included

We like: Useful battery-life display

We don't like: Expensive compared to other options

If you don't mind splashing out a little on a window vac, the Karcher WV 6 Plus is a premium cordless device that comes with a small suction nozzle with a 17cm width, a 28cm squeegee, a spray bottle and a microfiber cloth kit.

Plus, it has a convenient digital display that shows how many minutes of battery life remain before you need to charge it.

Read our Karcher WV 6 Plus Cordless Window Vacuum Cleaner review to see how well it clears condensation.

Head to our guide to the best window vacs.

Best umbrella deals

TechRise Umbrella

Average price in the past six months: £13
Cheapest price in the past six months: £9*

• 430g
• Automatic open and close
• Storage bag included

We like: Portable

We don't like: A little pricey

It'll be worth having a decent umbrella to shield you from downpours this winter. 

This TechRise umbrella is lightweight, automatically opens and closes and includes a storage bag. Plus, it's available in nine colours.

See our TechRise Umbrella review.

Read more about the best umbrellas. 

Best Bluetooth tracker deals

Eufy SmartTrack Link

Average price in the past six months: £20
Cheapest price in the past six months: £10*

• 10g
• Replaceable CR2032 battery
• 1-year claimed battery life

We like: Simple set up

We don't like: Only compatible with iOS devices

This Bluetooth tracker works with Apple's Find My network – meaning it pings its location to the same iOS devices an AirTag would. If you've misplaced whatever this tracker is attached to, you'll be able to see its location out in the wild.

However, because it uses the Find My network, it's better suited for iOS devices. You can use it with Android devices, but it won't be as useful.

Read our Eufy SmartTrack Link review.

See our guide to the best bluetooth trackers.

Best toilet brush deals

Simplehuman Toilet Brush

Average price in the past six months: £23
Lowest price in the past six months: £18*

• 48.3 x 9.4 x 19.1cm (HxWxD)
• Available in white and black
• Plastic bristles, metal handle and plastic holder

We like: Easy to rinse

We don't like: Awkward magnetic holder

Time to replace your toilet brush? Use the sales to pick up a deal on a new one.

This toilet brush comes with a holder and uses stiff bristles to clean the bowl and rim. 

Read the Simplehuman Toilet Brush review to see how well it cleans.

Don't miss our guide to the best toilet brushes. 

Best whitening toothpaste deals

Pearl Drops Strong Polished White Toothpaste

Average price in the past six months: £5.53
Cheapest price in the past six months: £3.14

• 75ml tube

We like: Mint flavour

We don't like: Not as foamy as others

A whitening toothpaste can give you a fresh, brighter smile.

The Pearl Drops Strong Polished White Toothpaste claims to make your teeth four shades whiter in three weeks with a low-abrasion formula.

Read our Pearl Drops Strong Polished White Toothpaste review to see how our testers rated its taste and cleaning ability.

See our guide to the best whitening toothpastes. 

When do the Black Friday sales start?

This year, Black Friday falls on 27 November, meaning Cyber Monday is on 30 November.

Many stores, including John Lewis and Currys, typically launch their sales weeks in advance, with some offers appearing as early as October. If you start favouriting items now, you'll be well placed to spot a good price when the sales begin.

Bookmark this page to stay up to date with all the latest Which?-selected offers.

Find out more about the Amazon Black Friday sale, John Lewis Black Friday sale and the Currys Black Friday sale.

Black Friday shopping tips

Get ahead this Black Friday with our top shopping tips and advice on your consumer rights.

Check the Which? website

As well as finding you the best deals this Black Friday, we've put together a guide to the best and worst shops.

We've surveyed thousands of Which? members about their experiences shopping with some of the country's best-known retailers and lesser-known brands.

After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money.

To see which retailers impressed in our shopping survey, head to our extensive guide on the best tech and appliance shops.

Watch out for sneaky Black Friday tricks

Some retailers use sales tactics designed to encourage you to make a purchase quickly.

These include anchor pricing (using a higher reference price to make the current price look more attractive), pressure selling ('30 people are viewing this right now!') and dubious claims about a product's 'before' price.

If you're unsure how good a deal really is, use a tool such as PriceRunner to compare prices across retailers. It also pays to understand the language retailers use around discounts, so you can work out how much you're actually saving.

Find out how to get the best price when shopping online.

Check customer reviews

It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. Some sellers use fake positive reviews to boost ratings and drown out genuine negative feedback.

If you're in any doubt, read our expert guide on how to spot a fake review.

Returning goods

Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.

The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.

Need to know more about your online shopping rights? See our online returns guide.

Why you can trust Which?

Our extensive Amazon Prime Day coverage is produced by a group of consumer experts, working across deal analysis, price tracking and product testing.

• Faith Strickland, senior consumer editor – over a 10-year journalism career spanning The Times and Condé Nast, Faith has worked on deals at Which? for four years. She manages a stellar team to ensure only the best deals make it into our pages.
• Tom Morgan, senior consumer writer – with more than a decade of experience at Which?, Tom has manually sifted through thousands of Amazon deals to find genuine bargains. He uses specialist pricing tools to spot products at historically low prices.
• Yasmine Crossland, senior consumer writer – Having spent seven years covering consumer products for Good Housekeeping, Good Food and T3, Yasmine now helps Which? readers find discounted Best Buys without paying over the odds.
• Natalie Turner, consumer writer – Natalie is a natural at hunting down great deals, having spent five years scouring seasonal sales events such as Black Friday and Amazon Prime Days to find you the best savings.