When we asked people who haggle with their broadband provider whether they were successful, the overwhelming majority tell us they are - 87% were offered a discount or incentive after contacting their provider.
Yet most of us simply aren't giving it a try. We asked more than 1,000 broadband customers why they hadn't haggled in the past 12 months. Read on to find out the most common reasons given.
Respondents gave several reasons that suggest they feel like the process of haggling is just too tricky, such as the 24% who said that haggling is too much hassle, the 18% who aren't confident doing it, the 9% who aren't sure how to haggle in the first place, and 6% of respondents who said it's just too difficult.
We think the concept of haggling sounds much more daunting than it actually is. It's not like randomly asking for a discount in a supermarket or high street shop - broadband providers both expect haggling and invite it.
The process is as simple as calling your provider for a chat about whether you're paying the best price. It doesn't have to take long, either. If you don't have the time to wait on the phone, check whether your provider has live chat online.
Around one in seven respondents told us they hadn't haggled recently because they prefer to look into deals themselves. Switching regularly is another way of making sure that you're not overpaying, as broadband providers typically offer new customers lower prices during a fixed-term introductory period.
If you're outside of this introductory period you'll usually be paying a pricier standard tariff - this means you'll almost certainly be in a position to find a cheaper deal. If you're considering making a switch, use Which? Switch broadband to .
One in seven also told us that they'd haggled before but it was more than 12 months ago. This may be because they're on a longer fixed-term contract. The two most powerful times to haggle are when your fixed-term contract comes to an end or when your provider notifies you of a price rise.
When your contract ends, you become a free agent. This is good in theory, although it's often associated with a rise in your tariff. Unless you plan on switching, it's worth contacting your provider. When prices rise, in which you can switch away without penalty.
Each time either of these happens, it's worth contacting your provider - they're aware that your ability to switch has become a lot easier and will value the opportunity to offer you a deal so they don't lose a customer.
The second most common reason people gave for not having haggled was that they are loyal to their broadband provider. There's nothing wrong with being loyal to a provider that offers good service - but that shouldn't hold you back from paying a reasonable price. After all, loyalty goes both ways.
Unfortunately, providers aren't always proactive at ensuring longstanding customers pay the best price. Analysis has shown that customers who stick with their provider are more likely to be paying large amounts for their deal. The telecoms regulator, Ofcom, has said that leads to consumers losing out.
If you're happy with your deal, it's still worth contacting your provider to check you're paying the best price.