Our latest fake reviews investigations reveals the shocking scale of the issue, including the Facebook groups generating thousands of posts in just one month.
After analysing thousands of reviews across hundreds of products, evidence emerged of exactly how Amazon sellers have found intricate ways to ‘game’ the system.
'Troubling evidence' of a thriving marketplace for fake online reviews was found between between November 2018 and June 2019, including a number of Facebook groups where people offered to write fake reviews, and eBay listings offering fake reviews for sale.
At least 78,000 reviews removed from Amazon across popular tech products in the last three years, but is Amazon doing enough to stem the tide of fake reviews?
Tech products such as headphones, fitness trackers and smartwatches are dominated by 'unknown' brands on Amazon, and littered with fake reviews. What's the issue and how can you spot a fake review?
A Which? snapshot investigation has revealed a range of home and tech products with large numbers of positive customer reviews online – yet all of them were rated Don’t Buys in...
Concern over fake reviews on Amazon.co.uk took a bizarre twist after hundreds of five-star ‘customer’ reviews of a phone charger suddenly appeared on the site. A Which? member alerted us to the issue and took a screenshot showing how several negative reviews of the product had vanished. Despite these red flags, the charger was awarded ‘Amazon’s Choice’ towards the end of last year.
Shoppers should take extra care when browsing for certain types of products - such as dash cams and headsets, which had 10 times the number of reviews removed than categories like digital radios.
Have you been basing a buying purchase on fake customer reviews? Which? investigators reveal tricks that sellers use to mislead online shoppers
A fraudster has been jailed for selling fake Tripadvsior reviews to hospitality companies in one of the first cases of its kind. He was the owner of Promo Salento, a company which sold fraudulent listings to business owners to help boost their profiles on the site.