Concern over fake reviews on Amazon.co.uk took a bizarre twist after hundreds of five-star ‘customer’ reviews of a phone charger suddenly appeared on the site. A Which? member alerted us to the issue and took a screenshot showing how several negative reviews of the product had vanished. Despite these red flags, the charger was awarded ‘Amazon’s Choice’ towards the end of last year.
A fraudster has been jailed for selling fake Tripadvsior reviews to hospitality companies in one of the first cases of its kind. He was the owner of Promo Salento, a company which sold fraudulent listings to business owners to help boost their profiles on the site.