We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Best-selling Amazon products show signs of fake and incentivised review practice

Best-selling Amazon products show signs of fake and incentivised review practice

Ahead of Amazon Prime Day 2021, a Which? investigation into some of Amazon's bestselling products has revealed repeated claims from buyers of being offered incentives for positive reviews.

Facebook to suspend users promoting fake reviews

Facebook to suspend users promoting fake reviews

Facebook has promised to suspend or ban users who repeatedly set up groups and profiles that promote, encourage and facilitate bogus or misleading reviews across Facebook and Instagram, both of which it owns.

Fake Google reviews boosting UK businesses

Fake Google reviews boosting UK businesses

In January 2021 we went undercover and signed up to firms offering review manipulation services – including the posting of fake five star reviews – to business listings on Google.

How a thriving fake review industry is gaming Amazon marketplace

How a thriving fake review industry is gaming Amazon marketplace

Our latest investigation has discovered a thriving industry of review manipulation businesses targeting Amazon marketplace and evading its checks.

Seven ways to shop smart on Amazon

Seven ways to shop smart on Amazon

Which? reveals the best ways to use reviews when shopping on Amazon – helping you to avoid fake reviews and get the best products.

How to avoid fake reviews on Amazon in the sales

How to avoid fake reviews on Amazon in the sales

We reveal the how Amazon sellers use fake reviews to boost their rankings - are those five star reviews too good to be true?

Fake, illegal and dangerous products sold on Wish.com

Fake, illegal and dangerous products sold on Wish.com

Fake, illegal and dangerous products are being sold on Wish.com. We reveal just what our experts found when they examined suspicious products from Wish.com

What is Wish.com and is it safe to buy from?

What is Wish.com and is it safe to buy from?

It's known for offering an amusing mix of bizarre items - but don't be fooled, Wish.com is a serious player in the world of online shopping

Facebook failing to stop the trading of fake reviews

Facebook failing to stop the trading of fake reviews

Our latest investigation has revealed that there continues to be a thriving market for the trading of Amazon reviews on Facebook. What about eBay?

Dyson warns of fake products on online marketplaces

Dyson warns of fake products on online marketplaces

Dyson warns shoppers after 35 people are sentenced in China for manufacturing fake and potentially harmful versions of its Supersonic hair dryer

Back to top
Back to top