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Fake reviews make consumers more than twice as likely to choose poor-quality products

Fake reviews make consumers more than twice as likely to choose poor-quality products

Over the past two years, Which? research into fake reviews has discovered how unscrupulous sellers are able to ‘game’ online platforms to misrepresent products and services. In a one of...

Five tips for shopping safely online during the coronavirus lockdown

Five tips for shopping safely online during the coronavirus lockdown

With high street stores shut and households across the UK self-isolating, many of us will be going online to do our shopping over the next few weeks. If you’re new...

How eBay’s review system is promoting fake, counterfeit and even dangerous products

How eBay’s review system is promoting fake, counterfeit and even dangerous products

eBay’s product review system has concerning flaws, a Which? investigation has revealed, with easily exploited gaps that are allowing unscrupulous sellers to mislead shoppers. Serious issues with eBay’s product reviews...

Amazon ‘betraying trust’ of millions of consumers with flawed Amazon’s Choice endorsement

Amazon ‘betraying trust’ of millions of consumers with flawed Amazon’s Choice endorsement

Millions of Amazon customers are at risk of being duped by unscrupulous sellers gaming the Amazon’s Choice endorsement, new research from Which? reveals. Our exclusive investigation shows the Amazon’s Choice...

Facebook and eBay pledge to combat fake reviews

Facebook and eBay pledge to combat fake reviews

Following 'troubling evidence' of a thriving marketplace for fake reviews revealed by the CMA in 2019, Facebook and eBay have signed up to agreements to tackle the issue. What action has been taken?

From Shenzhen to Sheffield: the journey of fake reviews

From Shenzhen to Sheffield: the journey of fake reviews

We explore how Shenzhen in China has changed the way we shop, and how dodgy products and fake reviews can be traced back to the city.

Amazon tech with fake reviews rated ‘Don’t Buy’ in Which? labs

Amazon tech with fake reviews rated ‘Don’t Buy’ in Which? labs

Highly rated tech products sold on Amazon, including those recommended as 'Amazon's Choice', have been rated as Don’t Buys in Which? labs, in an investigation into fake reviews and the reliability of Amazon’s customer scores.

Fake TripAdvisor reviews push ‘world’s best’ hotels up the rankings

Fake TripAdvisor reviews push ‘world’s best’ hotels up the rankings

Some of the highest ranked hotels on TripAdvisor reached the top by using fake reviews, a new investigation from Which? Travel has shown.

Facebook still flooded with fake review groups, warns Which?

Facebook still flooded with fake review groups, warns Which?

Our latest fake reviews investigations reveals the shocking scale of the issue, including the Facebook groups generating thousands of posts in just one month.

Exposed: the tricks sellers use to post fake reviews on Amazon

Exposed: the tricks sellers use to post fake reviews on Amazon

After analysing thousands of reviews across hundreds of products, evidence emerged of exactly how Amazon sellers have found intricate ways to ‘game’ the system.

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