The Black Friday frenzy is nearly upon us. But while many of you might be seduced by the seemingly low prices, be aware that not all offers reflect a true discount.
If you intend to bag some top deals during this year’s Black Friday sales, you need to be prepared. Doing your research on retailers and comparing prices before parting with any money is the best place to start.
Our year-long investigation tracked prices of 32 of the most popular makes and models of home and tech appliances across five of the biggest retailers: Amazon, AO.com, Argos, Currys PC World and John Lewis, with surprising results. Not only were there considerable price variations for specific products, the retailers behaved differently, too.
For home products such as cordless vacuum cleaners and ovens, we found that John Lewis is the most competitive retailer for pricing, while Amazon came top for home electronics such as kettles and electric toothbrushes.
Remember that most big-name stores also support a price-matching scheme:
Don’t always wait around for the sales to buy a new vacuum cleaner. Our research showed that while Black Friday wasn’t necessarily a bad time to buy a new vacuum cleaner, it wasn’t always the best either.
The three cordless vacuum cleaners we tracked varied in price pretty regularly over 12 months – going through a cycle of a few weeks at a higher price and a few weeks at a ‘sale’ price. This makes it tricky to know when you’re really bagging a bargain.
When you know which model you want, we would suggest keeping an eye on prices for a month or two to work out what constitutes as a real discount. This goes for washing machines, fridge freezers and tumble dryers, too.
You can also find out more about how to check if a Black Friday deal is real.
These corded Dyson vacuums have remained a pretty consistent price of just under £200 since launch. If they drop below that, then you're getting a decent deal compared to normal. The Animal model comes with an extra mini turbo pet tool, and is often the same price as the basic version, so it's worth keeping an eye out for both to get the best value.
Are they a good bet compared to rivals from Shark and Miele though? Check our vacuum cleaner reviews to find out.
The Vax Blade 2 MAX has been a relatively consistent £250 since it launched in 2018. This is quite unusual for Vax models, which can jump around in price. We have seen it drop to £199 in the run up to Black Friday, which is a good saving, and it may drop more, so keep an eye out.
You may also be able to find older Vax Blade models for less. They usually hover just under £150, so anything nearer the £100 mark would be a good buy.
Check our Vax cordless vacuum reviews to see how they fare in our tough tests.
We've been keeping an eye out for Dyson deals all year, and it's rare to find a genuinely good saving on it's popular cordless cleaners. The V11 Absolute dropped by £100 in late October / early November, and Dyson may extend this to Black Friday.
This is a great deal if you are keen to have the very latest in cordless tech, but we've found cheaper options for those wanting to spend less, so check our cordless vacuum reviews to find the best for your budget.
It would be nice to see drops on the V7 or V10 models. The V7 range is the main entry-level option, and the V10 hasn't ever really been on offer. Now that the V11 is around, it's a harder sell, so it may well drop down a bit.
To keep up to date on the latest models, and get the inside track on typical prices so you know a good deal when you see one, bookmark our Dyson deals page.
Nespresso's more premium machines are worth keeping an eye on. These are the Creatista and Lattissima models, which both offer more in the way of automated milk frothing and extra settings for creating your perfect coffee.
The Lattissima One originally launched at £219 but swiftly dropped in price. It's usually around £140, so anything under this is a decent price.
For extra features, keep an eye out for the Lattissima Touch, which has a built-in automatic milk frother and a clean button to make cleaning the internal parts of the carafe possible. It’s meant to be pricier than the ‘One’ model, and averages around £175.
See all our Nespresso machine reviews.
The Dedica EC685 is a tiny traditional coffee machine, great if you want to make espresso the classic way but don't have space for a bulky machine on your worktop. Along with the DeLonghi Scultura, it's one of DeLonghis long-running classic models.
Both tend to stick at a relatively steady price of around £130-160, but if you find them from £120 or less you're getting a good deal.
If you’re planning on pushing the boat out, then the DeLonghi La Specialista, a bean-to-cup model that costs £720, could be worth keeping an eye on. Let’s face it; any discount on that price would be welcome. Is it really worth it though? Our DeLonghi La Specialista review reveals all.
See all our DeLonghi coffee machine reviews.
This super-premium blender is the newest addition to the well-known Nutribullet family. At £150, it’s the most expensive blender in the range and claims to be able to analyse the nutritional content of your smoothie through a smartphone app.
Since it launched, its price has stayed pretty consistent, so if it pops up in a Black Friday deal it might be worth a look. Use our full Smart Balance review to find out whether it lives up to its claims.
Not fussed on the fancy features? You might be better suited to the 2017 Nutribullet 1200. This older model is more likely to be discounted over Black Friday – add it to your shopping cart if it’s advertised for less than £100.
See all our Nutribullet Blender reviews.