By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Best and worst broadband providers 2025
Discover the best and worst broadband providers in the UK – we asked thousands
of customers about their experiences, so we can tell you which providers you
should use and which to avoid
Bad broadband is more than just a mild inconvenience. We know how important it is to have a reliable connection, good customer service and value for money – that's why we survey thousands of broadband customers across the UK to find out exactly what they think of their provider.
The best broadband companies offer great service at a great price. They provide a fast connection you can rely on, and are on hand to help when something goes wrong. But our broadband survey reveals that many providers still don't deliver on these essentials.
Our experts regularly round up the best broadband deals to ensure you get the best plan for your budget. Or use the link below to browse a wide range of broadband deals and see what you could save.
Best broadband: all the major suppliers rated
Nearly 4,500 broadband customers took part in our latest survey, and several providers stood out for their speedy connections, impressive customer service and good-value packages – and their names might surprise you.
You can use our research to discover:
- The full results of our latest survey, with ratings for all the major providers including BT, Sky, TalkTalk and Virgin Media
- A full breakdown of how each provider is rated for value for money, broadband speed, connection reliability, customer service, technical support and more.
- Individual overviews of each provider, exploring everything from the broadband deals on offer to their add-ons and whether they're worth paying for.
- Lab reviews of the equipment they supply.
- Quotes from real customers on their experiences with their provider.
We’ll tell you exactly what you need to know about all the UK’s biggest broadband providers, and help you to avoid signing up for a deal you'll come to regret.
Log in or join Which? now to get instant access to the scores and recommendations below. Or compare broadband deals for free with Which?.
Broadband satisfaction survey results
| Internet service provider | Customer score | Speed | Reliability | Value for money | Ease of contacting | Customer service | Technical support | Overall communication | Ease of setup |
|---|---|---|---|---|---|---|---|---|---|
RECOMMENDED PROVIDER | 77% | Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableDigital Access for £8.99 a month, cancel at any time. Already a member? Log in | |||||||
RECOMMENDED PROVIDER | 73% | ||||||||
RECOMMENDED PROVIDER | 72% | ||||||||
great value | 71% | ||||||||
great value | 69% | ||||||||
great value | 69% | ||||||||
| 68% | |||||||||
| 64% | |||||||||
| 62% | |||||||||
| 61% | |||||||||
| 60% | |||||||||
| 60% | |||||||||
Sign up to reveal
Get instant access to this and all our scores and recommendations
Unlock tableDigital Access for £8.99 a month, cancel at any time.
Already a member? Log in
Table notes: Based on an online survey of 4,347 members of the public conducted in January 2025 and representative of the UK population (aged 18+). Ratings and scores are for broadband or broadband and phone packages. Which? Recommended Providers are labelled 'Recommended Provider'. Customer score is based on satisfaction and likelihood to recommend. We need at least 50 responses to include a survey result.
What makes a Which? Recommended Provider?
Which? Recommended Providers are the cream of the crop, and we only give the accolade to internet service providers (ISPs) that get a customer score of 70% or more.
That's not all. We know that price is important, so we only give the award to those broadband companies we feel charge a reasonable price for their services. If they charge too much, they're not eligible to be Which? Recommended Providers, whatever score they get in our customer survey.
They must also be signed up to two new schemes from Ofcom: its codes of practice and its automatic compensation scheme.
The two are designed to ensure a fairer broadband market – the codes require providers to give customers clear indications of the speed they can expect, and a minimum speed that's guaranteed. Automatic compensation ensures that those who experience poor service get money back when things go wrong, without having to chase it.
Both exist, in part, thanks to campaigning by Which?, but they are also voluntary. We'll only endorse providers that have committed to both schemes.
What makes a Great Value broadband provider?
To earn our endorsement as a Great Value provider, broadband companies must offer broadband deals at a decent speed for a price that's cheaper than the market average.
We conduct a rigorous pricing analysis to look at the partial and full fibre deals on offer at the speeds required by the majority of broadband customers. And we don't only focus on the headline price – we also look into upfront and setup costs and factor in both introductory offers and price rises to check whether deals that might look attractive actually end up costing over the odds.
Eligible providers must also have a strong customer score – though we will consider those that aren't quite good enough to be Which? Recommended Providers.
Are you getting the broadband speed you're paying for? Our broadband speed test can help you find out
Which? broadband survey results
We survey thousands of broadband, home phone and TV customers each year, so we can help you to choose the best service. In January 2025, we surveyed 4,347 broadband customers and asked them about their experiences. We report on all providers that have at least 50 respondents. Find out how we assess broadband providers to provide you with our expert verdict on the best and worst UK providers.
If you want a broadband package that also includes a pay-TV service, read our reviews of the best TV and broadband packages.