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Now broadband review

While it’s owned by Sky, Now is one of the newer names on the UK broadband market. So how does it compare with its parent network? Our latest customer survey reveals how Now broadband customers rated their service.
Each year, we survey thousands of UK broadband customers to check how they rate each big provider's speed, reliability, customer service and value for money. Read on for our review, or use the free broadband comparison service from Which? to find the best Now broadband deal for you.
Find out how much your provider could hike prices with our broadband and mobile price rise calculator
Is Now broadband any good?
- 'It works the majority of the time and is mostly hassle-free.'
- 'The speed of the broadband is slow for the price and the customer service is bad.'
Now broadband review
Customer score: 54% (12th out of 12). Which? members can also read our full review, including how customers rated it on key factors such as customer service and technical support.
If you're already a member, log in now or join Which? today to read:
- Pros
- Cons
- Which? verdict
| Now broadband | Star ratings |
|---|---|
| Speed | Sign up to reveal Get instant access to this and all our scores and recommendations Unlock tableDigital first month £5, then £8.99 per month, cancel at any time. Already a member? |
| Reliability | |
| Ease of contacting | |
| Customer service | |
| Technical support | |
| Overall communication | |
| Value for money |
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Now broadband deals
Now offers superfast and ultrafast fibre broadband deals with fixed-term contracts lasting 24 months. Its average speeds range from 67Mbps to 300Mbps.
Now is owned by Sky, and offers some deals that are cheaper for an equivalent package than those of its parent company.
All of Now's packages include unlimited downloads and aren't subject to traffic management, so your connection won’t be slowed down if you do a lot of downloading.
Interested in Now TV? Find out how it stacks up against other streaming services in our review of Now's TV streaming services.
Our guide to the best broadband deals includes top picks from our experts on the best value broadband
How much is Now broadband?
Now broadband offers several packages with different speeds, and you can add its streaming TV service to your broadband deal for a discount.
You can view the entire range of Now broadband packages or enter your postcode below to check the best deals from all providers in your area.
Now broadband speeds
Now broadband offers four main packages:
- Now Superfast (average speed of 67Mbps)
- Now Full Fibre 75 (average speed 75Mbps)
- Now Full Fibre 100 (average speed 100Mbps)
- Now Full Fibre 300 (average speed 300Mbps)
Does Now put up its broadband prices every year?
Now has avoided putting clauses covering mid-contract price rises in broadband contracts, although it increased its prices by £3 a month in July 2024 and 2025, and is doing so again in April 2026. Because these increases aren't written into its contracts, you'll receive a notification letting you know that you can switch without penalty if you choose not to accept the price rise.
What is the latest Now broadband router?
New Now Broadband customers receive the Sky Broadband Hub router – the same one that Sky Broadband customers get as standard. You may have an option to upgrade to the Sky WiFi Max (Wi-Fi 6) router for an extra fee.
How to contact Now
Bookmark our Now customer contact page, which contains helpful links to service status updates, customer service phone numbers and social media accounts.
Find out how we assess broadband providers to provide you with our expert verdict on the best and worst UK providers