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Trailfinders is an expert in tailor-made trips. It can help you arrange complex, multi-destination and adventurous itineraries or more straightforward beach packages either over the phone, in-store or via a virtual consultation.
Trailfinders has been at or near the top of our tables for many years, thanks to its fantastic customer service. It’s a Which? Recommended Provider for eight types of holiday and is the Which? Travel Brand of the Year, making it an excellent choice for your next trip.
Which? Travel members, and other Which? members, can currently claim £100 off a Trailfinders' holiday that includes a flight and at least 7 days' accommodation.
Inspiring destination ideas from the experts for only £49 for the year. Plus, get £100 off holidays with Trailfinders, the Which? Travel Brand of the Year
Join Which? TravelHolidays of 7-days or more with flights. Offer ends 27 February 2026 and is accessible through other Which? subscriptions. T&Cs apply.
Time after time, Trailfinders has proved it’s one of the UK’s best holiday providers. Not only is it rated the full five stars for customer service and the overall organisation of its holidays, but it also finished top of the table in seven of our 11 holiday categories.
If you’re after a beach holiday, a city break, an all-inclusive, a tailor-made trip or a family holiday – and you're OK with the big outlay – then there’s no one better.
What makes a Trailfinders holiday so special? It’s the level of customer care you’ll receive. Trailfinders doesn’t really do off-the-peg online bookings. Nearly nine in 10 of its customers book their holidays in one of its 45 travel centres located across the UK, over the phone or via a virtual consultation. Though it’s a large company, you receive personal service - Trailfinders earned a higher customer score than all of the local high street travel agents. Advisers ‘really listened and organised the holiday we wanted, rather than what they assumed we’d want,’ as one customer put it.
Service like this doesn’t come cheap, so it makes sense to use Trailfinders for more complex or far-flung trips. However, several readers told us that advisors are happy to work to the budget you give them without compromising on the ‘excellent standard of hotels’ and the ‘local companies who provide great experiences’.
For outdoor enthusiasts who want an adventure holiday, Trailfinders can build a custom itinerary. Travellers who chose Trailfinders for their adventure/activity holiday were particularly impressed with the customer service they received, where ‘nothing was too much trouble’.
Should anything go wrong, Trailfinders offers exceptional support. Not only does it keep all your money in a trust account until you return home from holiday (in case an airline or provider goes bust), but it will also help to sort out any problems. One survey respondent, who had an accident and had to curtail their holiday, said: ‘Trailfinders were brilliant. They booked us a new flight home and arranged extra accommodation without any hassle.’
| Holiday type | Which? Recommended Provider? | Customer score |
|---|---|---|
| High street travel agent | Yes | 90% |
| All-inclusive holiday | Yes | 89% |
| Tailor-made holiday | Yes | 88% |
| Beach/resort holiday | Yes | 87% |
| Adventure/activity holiday | Yes | 85% |
| Cultural tour | Yes | 84% |
| City break | Yes | 83% |
| Family holiday | Yes | 83% |
| Escorted tour | Yes | 82% |
| Self-guided tour | No | 81% |
Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company. For adventure/activity holidays, in October 2025 we asked 1,772 members of the public who have been on 2,499 adventure/activity holidays in the past three years. For high street travel agents, in October 2025 we asked 2,577 Connect panel members and the public who have booked 3,204 holidays in the past three years. For all other categories, in August/September 2024, we asked 12,119 Which? Connect panel members and members of the public about 19,958 holidays from the past two years, in an online survey.
Trailfinders is a Which? Recommended Provider (WRP). This means that, as well as being one of the most highly rated holiday firms in our survey, it has also guaranteed to offer a full refund or free changes if the Foreign, Commonwealth and Development Office (FCDO) changes its advice about your destination.
It has also promised that, in 2026, it won’t apply any additional surcharges to holidays that have already been booked.
Absolutely. Trailfinders is a Which? Recommended Provider with brilliant customer service. The breadth of impressive scores across these categories makes it a great option for your holiday.
Which? Travel has been rating holiday companies for more than 50 years. Join Which? Travel to get more unbiased reviews on the best and worst hotels, car hire companies, travel insurance and other essential holiday services
Inspiring destination ideas from the experts for only £49 for the year. Plus, get £100 off holidays with Trailfinders, the Which? Travel Brand of the Year
Join Which? TravelHolidays of 7-days or more with flights. Offer ends 27 February 2026 and is accessible through other Which? subscriptions. T&Cs apply.
