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Virgin Holidays review
Find out how Virgin Holidays fares in nine categories – including beach holidays, city breaks, ski trips, and family holidays – in our surveys of nearly 21,000 holidays
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Who is Virgin Holidays?
Arranging holidays for nearly 40 years, Virgin Holidays is best known for its long-haul trips to the USA and the Caribbean, but also offers package deals to a whole host of other short- and long-haul destinations, including Dubai, Mexico, Botswana, South Africa and Singapore. Travellers can book online, over the phone and in the company’s high-street stores. It also offers a number of ski trips primarily to the United States and Canada.
Which? verdict
Virgin Holidays is worth considering for family holidays, where it was rated highly, but you may want to compare with Which? Recommended Provider Trailfinders before you book. It’s also a good option if you want to book a ski holiday in North America. For escorted and self-guided tour holidays, there are better alternatives.
Virgin Holidays customer ratings
| Holiday type | Which? Recommended Provider? | Customer score |
|---|---|---|
| Ski holiday | No | 82% |
| Family holiday | No | 79% |
| All-inclusive holiday | No | 78% |
| Beach/resort holiday | No | 78% |
| Tailor-made holiday | No | 78% |
| Solo holiday | No | 76% |
| City break | No | 74% |
| Cultural tour | No | 74% |
| Self-guided tour | No | 74% |
Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company. For ski holidays, in August - September 2025 we asked 1,040 members of the public who have been on 1,885 skiing holidays in the past three years via a survey. For beach/ resorts holiday, in August - September 2024, we asked 12,119 Which? Connect panel members and members of the public about 19,958 holidays from the past two years, in an online survey.
We tracked the price of more than 20,000 holidays to find out exactly when to book to get the cheapest price – read our 28 ways to save on your next holiday
What's Virgin Holidays like?
Virgin Holidays customers were impressed with its ‘excellent’ accommodation. For beach/resort holidays and family holidays, it received a terrific four-star accommodation rating and a perfect five stars for its all-inclusive rooms. Holidaymakers praised the ‘idyllic’ locations, with one saying they were satisfied by the ‘large choice of accommodation’ when booking.
Crucially, it also scored four stars for description meeting reality in the beach/resort holidays, city break, all-inclusive and family holiday categories. We were told by one reader that the ‘holiday was exactly what we booked’.
In our separate ski providers survey, it did very well too with a customer score of 82%. One customer told us that Virgin Holidays were ‘reliable and friendly’ and caused them ‘no hassle during the booking process’. Find out more about our recommended ski providers in our guide to the best ski holiday companies.
It wasn’t all good, though: a 74% customer score left Virgin near the bottom of our city breaks table, where it also received a disappointing two-star rating for value for money.
Virgin’s family holidays ranked fifth in our table of 20 providers. One customer told us their holiday was ‘a perfect fit for my family’, while another said their family was given ‘a wonderful experience’.
It is not a WRP this year for its package holidays because it reserves the right to add a surcharge after you have booked and paid for your holiday. It can do this if some of its own costs rise, although Virgin tells us that it’s extremely rare for surcharges to be applied.
Should I book a holiday with Virgin Holidays?
Virgin Holidays is a decent provider that offers highly rated family holidays, but it is not a WRP as it doesn’t guarantee not to add surcharges. Which? Recommended Provider Trailfinders achieved a better customer score and has offered a price guarantee.
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