Contact the event organiser
Contact the event organiser first - they should either be able to supply tickets or direct you to authorised agencies.
Consider buying through the box office or primary ticket agents – these are the official agents who have agreements with promoters or venues to sell tickets for events.
Event organisers normally appoint certain ticket agents such as Ticketmaster or Seetickets to sell event tickets on their behalf. The official ticket sellers are usually listed on the event's official website.
These ticket sellers are usually given an allocation of tickets which they sell at face value, but they will almost always charge extra fees on top, such as service charges and delivery charges.
Resellers also have to reveal a business connection with the secondary business site or with organiser of the event.
They must also disclose the original cost of the ticket and the unique ticket number to the purchaser.
Check the small print
Check the ticket seller's terms and conditions of sale and make sure you know their contact details in case there are any problems and you need to get in touch with them.
And find out if the ticket seller or ticket agent is a member of The Society of Ticket Agents and Retailers (STAR). STAR has a code of practice for members to follow and a procedure for dealing with complaints.
Avoid dodgy ticket websites
You can conduct an internet search of the company - checking user reviews and social media.
Don’t trust just one source and make sure you conduct a thorough check online – especially when dealing with a new company.
- Look at reviews across a number of sources, like Trustpilot, Feefo or sitejabber who aggregate customer reviews. Never rely on reviews from just one just one website as they can be vulnerable to the submission of fake reviews.
- Look out for repetition among the reviews - this should be a huge red flag that they’re not authentic.
- Look at the profiles of people who’ve reviewed the company, or follow them on social media – do they seem real or are they fake profiles?
- Does the company have a regularly updated social media presence? It is increasingly rare to find a legitimate company that neglects this.
- There should be a padlock symbol in the browser window frame, which appears when you attempt to log in or register.
- Check the website uses https:// instead of http:// at the start of their URL when you go through to the payment section of the website.