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What is APR?

Discover what APR actually means with our handy video guide.

You'll see the abbreviation 'APR' used in adverts for credit cards, loans and mortgages. 

In this two-minute video, Which? explains what APR stands for and how it's different from a standard interest rate. 

The video also explains why some credit card customers are offered a higher or lower APR than others.

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