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What is APR?

Discover what APR actually means with our handy video guide.

Watch our two minute video explaining APR

You'll see the abbreviation 'APR' used in adverts for credit cards, loans and mortgages. 

In this two-minute video, Which? explains what APR stands for and how it's different from a standard interest rate. 

The video also explains why some credit card customers are offered a higher or lower APR than others.