Adding a near-four-figure sum for the cost of a pushchair to an already stacked spreadsheet of baby receipts is becoming the reality for more and more parents.
For that sort of money youget a swathe of features and a promise to make your parent life with a pushchair easier.
Stylish and luxurious fabrics in a range of smart and sophisticated colours are the order of the day, and the lure of a supposedly easy-to-push chassis. Plus, you'll get a premium brand name splashed across the chassis.
We've just put two of the latest premium travel systems - the Bugaboo Fox and the iCandy Peach 5 - through our tough pushchair tests. They've been assessed and graded for their durability, stability and construction, as well as how easy they are to push and use.
Back in 2005, we tested the Bugaboo Frog. A celebrity favourite, it cost £500 back then and scored just 52%. Fast forward 13 years and the latest Bugaboo offering, the Fox, costs nearly double that at around £970 currently in John Lewis.
For this you'll get the pushchair, hood and fabrics to make up the carrycot, plus handlebar grips and wheel trims. A raincover isn't included, and it will set you back another £50.
This new travel system pushchair can take a baby car seat if you wish (you'll need to buy this separately). And Bugaboo says it will last until your baby is 36 months old, or reaches 17kg in weight (which could be around four years old).
Bugaboo also claims the Fox has advanced all-wheel suspension, effortless steering and is ultra-light for easy lifting and carrying. It can be folded with the reversible seat unit in either position.
The latest incarnation of the ever-popular iCandy Peach pushchair hit the shops earlier this year. You can find it in John Lewis starting at £999. This includes the pushchair, hood, the fabrics needed to make the carrycot, car seat adaptors and a raincover.
This fifth-generation Candy Peach is full of updates. The shopping basket has been increased to a 10kg capacity, and iCandy has added a satchel-style bag to the basket, which can be removed and taken to the shops.
The seat size is longer. iCandy claims this bigger-sized seat can last until your child weighs 25kg. We've criticised iCandy seats in the past for not being big enough for older children.
The seat unit converts into a carrycot, and the recline buttons have been removed and replaced with a one-handed recline.
This latest Peach 2018 is packed with new features that designed not to disappoint, but we were disappointed that itcan't be folded with the seat unit still attached.
Read our fullfor the full rundown of pros and cons.
If you don't have the budget for a Bugaboo or iCandy. Our latest pushchair reviews include the new Babystyle Egg Quail (pictured above), the Kiddy Urban Star 1, which is the brand's first stroller, plus the Mountain Buggy Nano Duo - a lightweight double buggy that could be ideal for taking on holiday.
These Best Buy travel systems may not all have premium branding, or a celebrity endorsement, but they are all easy to push, compatible with a baby car seat and won't let you down when you need them to the most.