We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Consumer Rights.

Updated: 4 Mar 2021

I think I’ve been mis-sold a financial product, what can I do?

This guide can help you to identify if you’ve been mis-sold a financial product and offers steps on what to do next.
Which?Editorial team

What is financial mis-selling?

The Financial Conduct Authority (FCA) - which regulates financial services and markets in the UK - states that financial services must be sold to you in a way that is fair, clear and not misleading.

Financial mis-selling can occur when you experience one or more of the following when buying a financial product:

  • You were given bad or unsuitable advice
  • The risks associated with the financial product were not explained to you
  • You were not given the full information you needed when you took on the financial product and so ended up with a product that’s not right for you
  • You weren’t told about additional charges and fees which you’ve incurred following advice
  • You experienced hard sales tactics and felt uncomfortable or pressured into an investment that you didn’t really need or want

Examples of mis-sold financial products

Payment protection insurance (PPI)

This is the most widely known example of financial mis-selling. All claims for mis-sold PPI compensation must now be started by August 2019.

Find out how to reclaim mis-sold PPI for free, using our free guide and tools and keep 100% of your compensation.

Mis-sold mortgages and endowments

This form of financial mis-selling can occur if you were advised to borrow money without proving your income (also called self-certifying) or asked to overstate your income in order to borrow more.

You might have also been mis-sold a mortgage if you were advised to switch lenders without being informed of the fees and penalties.

If you were given a fixed-rate mortgage and told to remortgage to a better deal later on, and incurred penalties for leaving the fixed rate early, this might also be a case of mis-selling.

If you want to complain about a mis-sold endowment and you're within the stated time limits for complaining, we explain what you should do.

Mis-sold investment products

If you weren’t given the correct information or weren’t told how your money would be invested or the risk involved with that investment, you might have been mis-sold the investment product.

Mis-selling of investment products can also occur if you discussed your needs and attitude to risk with the adviser and you find the investment product sold to you doesn’t match this.

If the investment sounds too good to be true, check whether the advisor is registered with the FCA. Don’t get caught out, read our guide on how to spot an investment scam.

Mis-sold self-invested personal pension (SIPP)

Just over a fifth of the claims the Financial Services Compensation Scheme (FSCS) handled in 2017/18 arose from pensions advice – mainly relating to the transfer of retirement savings out of an occupational scheme into a SIPP with a view to making illiquid and risky investments.

Key Information

What is a SIPP?

SIPPs allow you to hold multiple investments and products, so you can manage your pension fund yourself and have more control over where it’s invested.

But SIPPs are considered riskier than most personal pension schemes, and were created to allow experienced investors the opportunity to take more risks.

Because of the risky nature and high fees associated with SIPPs, it is widely believed they shouldn’t have been recommended to the unsuspecting general public.

If you lost a large portion of your pension fund as a result of poor advice, corrupt advisers, hard sales or pressure selling or a lack of advice given on the high fees associated with SIPPs, it is likely you were mis-sold.

Read our guide for steps on how to claim mis-sold pension annuity compensation for free.

Complain to your provider if you were mis-sold

Explain the problem to your provider. Be as clear as possible about why you think you were mis-sold the financial product.

If you have written evidence it will help your complaint to send a copy of this as proof, but this isn’t essential.

As for the provider’s complaints procedure - they should have one.

After you’ve made your complaint, the firm has eight weeks to respond.

If they don’t get back to you, go straight to the ombudsman service and ask them to investigate.

Complain to the FOS

If you’re unhappy with the firm’s response, you can take your complaint to the Financial Ombudsman Service (FOS).

The FOS has a time limit of six years from when you were sold the product, or three years from when you noticed (or reasonably became aware) something was wrong – whichever is later.

Complain to the Pensions Ombudsman

If you were mis-sold a financial product relating to your pension, you also have the option to complain to the Pensions Ombudsman.

You have three years from when you were mis-sold to make a complaint. If you became aware that you were mis-sold later, you can apply within three years of becoming aware of this.