Aldi has announced it will add ‘traffic light’ labelling to food packaging to help shoppers make more informed choices about nutrition.
Which? executive director Richard Lloyd said: ‘This is a win for Aldi shoppers and a win for Which?, as we have long been campaigning for traffic light labelling on food.
With last week’s news that Tesco is also including traffic light labelling, people will be able to use the same system in most supermarkets.’
Morrisons, Lidl and Iceland
With most of the major supermarkets now committed to using traffic light labels on the front of food packaging, Which? is now calling for the rest to follow suit.
Richard Lloyd said: ‘We now want to see a commitment from Morrisons, Lidl and Iceland, the only supermarkets not using traffic lights, along with the main food manufacturers.’
Traffic light labelling
Adding traffic lights to the front of packaging can help consumers tell at a glance whether foods are high in salt, fat or sugar. A green traffic light indicates ‘low’, amber for ‘medium’ and red for ‘high.’
Which? research has shown that traffic light labelling works best for consumers and that people prefer it. A survey we conducted last year found that 70% of people thought that traffic lights were easier to understand, compared with just 23% who thought that percentage guideline daily amount (GDA) was most useful.
Sugary cereal bars
As people try to make healthier choices about food, without traffic light labelling it isn’t always easy to work out which products are the healthiest. Over the past year Which? has examined sandwiches, cereal bars and cereals to see which of them live up to their healthy image.
Although many cereal bars are perceived to be a healthy option, all but one of the bars we examined were high in sugar (see our cereal bar analysis). With clear traffic light labelling on the front of packets, consumers would see this information and be better informed to make choices about their food.
- Head to Which? Conversation to join the discussion on traffic light labelling
- See how Which? is campaigning for healthy eating for everyone
- Puzzled by supermarket prices? We’re calling for clearer unit pricing