Best supermarket food and drink

We've independently tested a range of everyday essentials, including ketchup, coffee and more – as well as pricier items such as champagne and olive oil – to find the best-value and tastiest supermarket products for you.

Our taste tests are always conducted blind to eliminate bias; therefore, tasters don't know which product they're tasting.

The results are often surprising. Some cheaper supermarket own labels beat well-known brands, and different supermarkets excel in different areas. In some cases, brands really are best – and they're not always the priciest option.

We compare prices by weight as well as pack size where possible, so you know exactly what you're getting for your money. And we compare nutrition information too, so you can make an informed choice and get the best value.

Here, we've rounded up the top-rated products by supermarket, so you can see what's worth snapping up when you shop. You can browse the full list of taste tests at the bottom of the page.

Best food and drink for February 2026

Just want to see the latest results? We update this page monthly with new results. Here are the Best Buys from our most recent taste tests:

• M&S Fairtrade Gold Instant Coffee 
• Waitrose Gold Roast Instant Coffee
• Knoops 70% Extra Dark Hot Chocolate Flakes
• Aldi Bramwells Beans in a Rich Tomato Sauce (available in-store only)
• Aldi Specially Selected Large Beef Dripping Yorkshire Puddings
• Co-op Irresistible Hand Finished White Sourdough 
• Tesco Finest White Sourdough Loaf.

Best food and drink by supermarket

Only logged-in Which? members can access our full list of expert taste tests, which includes the best premium supermarket products such as wines, olive oil and more. 

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Best Aldi food and drink

Aldi's cheap and cheerful food and drink can be a good choice if you're shopping on a budget, whether you're stocking up on essentials or more premium offerings. Aldi products are available in-store only.

• Aldi Bramwells Beans in a Rich Tomato Sauce – As well as being the joint-best tasting, these Aldi Bramwells beans were also some of the cheapest at just 40p per tin. See the full results from our baked beans taste test.
  
• Aldi Specially Selected Large Beef Dripping Yorkshire Puddings – These superb-value puds were not only the cheapest but also rated among the tastiest. See the full results from our Yorkshire pudding taste test.
• Aldi Barissimo Gold Roast Freeze Dried Coffee – While it just misses out on our Best Buy recommendation, this Aldi instant coffee was rated for its looks, smell and flavour. See the full results from our instant coffee taste test.

Best Asda food and drink

Asda came up trumps in our crisps and ketchup taste tests, earning our Best Buy recommendation.

• Asda Classic Tomato Ketchup – This budget-friendly ketchup tied with Heinz, despite costing a fraction of the price. See the full results from our tomato ketchup taste test.
• Asda Extra Special Sea Salt & Chardonnay Wine Vinegar Hand Cooked Crisps – Asda's crisps topped the scoreboard, beating big brands including Kettle, Pipers and Tyrells. See the full results from our salt and vinegar crisps taste test.

Best Co-op food and drink

Whether you're after a decent loaf of sourdough or some crowd-pleasing crisps, there are a few winners worth picking up if you're near a local Co-op store.

• Co-op Irresistible Hand Cooked Sea Salt & Chardonnay Wine Vinegar Crisps – Our tasters gave these crisps high marks for their well-balanced flavour and great texture. See the full results from our salt and vinegar crisps taste test.
• Co-op Irresistible Hand Finished White Sourdough – Co-op's sourdough outshone rivals with its great texture, tangy flavour and chewiness. See the full results from our sourdough bread taste test.

Best Lidl food and drink

As well as often being one of the cheapest on test, Lidl's products sometimes impress on taste as well.

• Lidl Newgate Baked Beans in a Rich Tomato Sauce – These beans were just as tasty as Aldi's – and just as cheap, too. See the full results from our baked beans taste test.

Best M&S food and drink 

M&S tends to be pricier than most supermarkets, but we've uncovered a range of standout products worth trying. Most M&S products are available in-store only. You can click on the links below to buy them online from Ocado.

• M&S Chocolate Sticks – M&S was the only supermarket that matched up to Magnum in our ice cream taste test. See the full results from our chocolate-covered ice cream taste test.
  
• M&S Fairtrade Gold Instant Coffee – If you want to upgrade from basic instant, bag yourself a tasty brew with our top-scoring gold blend coffee from M&S. See the full results of our instant coffee taste test.
  
• M&S Luxury Fruited Hot Cross Buns – These Best Buy buns won over our tasting panel with their fruity, well-balanced flavour and moist texture. See the full results of our hot cross bun taste test.
• M&S Cornish Cove Mature Cheddar – Rich and creamy, this crowd-pleasing cheddar is a winning pick for cheeseboards and beyond. See the full results of our mature cheddar taste test.

Best Morrisons food and drink 

Morrisons has picked up a Best Buy for its excellent marmalade.

• Morrisons The Best Thick Cut Seville Orange Marmalade – This moreish marmalade had a lovely citrus flavour with well-balanced bitterness and sweetness. See the full results of our marmalade taste test.

Best Tesco food and drink 

Tesco has topped the scoreboard in our kefir, hot chocolate and sourdough taste tests.

• Tesco Gut Sense Plain Kefir Drink – Tesco's Great Value kefir knocked big brands off the top spot, with most finding it had just the right tangy flavour and creamy texture. See the full results of our kefir taste test.
• Tesco Finest White Sourdough Loaf – This supermarket sourdough from Tesco got the thumbs up from our tasters. See the full results from our sourdough bread taste test.
• Tesco Finest Belgian 70% Dark Hot Chocolate Flakes – At under £6, this Great Value hot chocolate is less than half the price of most others we tested, and it was one of the tastiest too. See the full results from our luxury hot chocolate taste test.

Best Waitrose food and drink 

While it may not have as many high-scoring products as some supermarkets, Waitrose impressed in our mature cheddar taste test.

• Waitrose Gold Roast – Waitrose's own instant coffee tied first with M&S thanks to its pleasant aroma and decent flavour. See the full results of our instant coffee taste test.
  
• Waitrose Davidstow Cornish Mature Cheddar – This supermarket own-label cheddar from Waitrose won over our tasters with its delicious, well-rounded flavour and satisfying creamy texture. See the full results of our mature cheddar taste test

Best food and drink: when is it worth buying branded?

Although supermarket own labels often impress in our taste tests, our results show that in certain cases you might be better off sticking with a well-known brand. Below are some examples of brands that have topped our tests, from ketchup to pesto. 

Branded versions are typically pricier than supermarket equivalents.  So it's worth keeping an eye out for offers, which tend to cycle on and off, and avoid paying full price whenever possible.

• Heinz Tomato Ketchup – Available from Asda, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Check out the full results from our tomato ketchup taste test.
• Magnum Classic – Available from Asda Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. Check out the full results from our ice cream taste test.
• Filippo Berio Classic Pesto – Available from Asda, Morrisons, Ocado and Tesco. Check out the full results from our pesto taste test.

Even if a brand bags the top spot, it's worth checking the full results of each test, as we often uncover good-value supermarket own-label alternatives that aren't far behind.

Check out our full best wine clubs guide – we review some of the big names, and reveal how to get more from your subscription service

Full list of Which? taste tests by product

We've blind-tasted more than 30 everyday food and drink products, covering everything from essentials to luxury items, such as champagne. 

Whether you're looking to find the best-tasting options or just want to know which supermarket's own labels are worth buying, our unique research-led insights can help you make the best choice.

Our food and drink reviews are based on robust testing, so you can be confident in our recommendations. All the products we test are assessed by either an independent panel of experts or a large sample of consumers (at least 60 people), and the tests are conducted blind, so the panellists never know which brand they're trying. Find out more about how we test food and drink.

Check out our full list of taste test results using the links below:

Supermarket foods tested by Which?

• Baked beans taste test
• Chocolate-covered ice cream taste test
• Christmas pudding taste test [members only]*
• Extra virgin olive oil taste test [members only]*
• Hot cross buns taste test
• Marmalade taste test
• Mature cheddar taste test
• Mince pies taste test [members only]*
• Pesto taste test
• Salt and vinegar crisps taste test
• Smoked salmon taste test [members only]*
• Sourdough bread taste test
• Tomato ketchup taste test
• Yorkshire pudding taste test.

Supermarket drinks tested by Which?

• Alcohol-free beer taste test [members only]*
• Alcohol-free wine taste test [members only]*
• Champagne taste test [members only]*
• Instant coffee taste test
• Hot chocolate taste test
• Irish cream liqueur taste test
• Kefir taste test
• Red wine taste test [members only]*
• Sparkling wine taste test [members only]*
• White wine taste test [members only].*

*Our premium taste tests are judged by a panel of leading experts. Full results, including more detailed tasting notes, are only available to Which? members. To access these and thousands of other expert product reviews, sign up to Which? today.

Head-to-head taste tests

These smaller-scale taste tests pit up to three products against each other to see how cheaper options compare with a pricier version or a leading brand. They tend to focus on newer/smaller categories or budget vs premium ranges. We often uncover good-value alternatives worth trying if you're on the lookout for money-saving swaps. 

• Chocolate bunny taste test
• Orange wine taste test
• Irish cream liqueur taste test.

Prices and availability information are correct as of January 2026.

Why you can trust us: at Which? we're free from manufacturer and retailer influence. Find out more about our impartiality and how your support helps us to stay editorially independent.