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When’s the best time to buy a new TV?

Keen to replace that aging old TV set? Waiting for just the right time could save you a small fortune

LG, Panasonic, Samsung and Sony upgrade their TV ranges every year, bringing out brand new models in the spring. If you’re smart, you won’t be rushing straight out to buy one.

One of these new TVs can cost you anywhere from £500 to £5,000, but unless you’re chomping at the bit for the latest TV, then waiting a while could mean you get the set you want for half the original price.

But how long should you wait? We’ve looked at three 2017 TVs to see when the price dropped and how much it dropped by, so you can work out the best time to buy a new TV in 2018.

The best TV deals in UK – top deals on top TVs.

The best time to buy a high-end TV – LG OLED55B7V

This pricey OLED released in April 2017 for a whopping £3,000, but just two months later it was available for almost £1,000 less.

This first major price drop occurred towards the end of June, and lasted around two weeks before the price climbed from £2,200 to around £2,500.

The £800 you would have saved by resisting the urge to buy immediately would be enough for a Best Buy sound bar and 4K Blu-ray player with plenty of change.

It wasn’t long before the price dropped again. In mid-September the OLED55B7V dipped below £2,000 for the first time, and that’s where it stayed.

Unsurprisingly, the TV was cheapest around Black Friday and in the January sales. Just after Christmas, it was available for £1,400 – less than half the price it launched at just eight months earlier.

You need to act fast in these bargain periods, though – you had less than a fortnight to buy it for £1,400.

Currently the price fluctuates between £1,499 and £1,799; not cheap, but significantly less than the launch price.

The best time to buy a mid-range TV – Samsung UE49MU7000

At its launch in June 2017, this 4K 7 Series Samsung TV would have set you back £1,300. How long would you have had to wait for the price to come down? Not long at all: just one month after release, the 49-inch MU7000 was available for £1,100.

It stayed at that price until September, when the cost dropped to £900, although only for a matter of days, before clambering back to the £1,000 mark.

The next significant price drop occurred in November and December, when the price went from £1,000 to £900 and then to £700. The TV was almost half the price it was at launch just in time for Christmas, but it didn’t reach the half-price point until March of this year.

You can buy it today for £650.

The best time to buy a budget TV – LG 43UJ635V

This 43-inch TV from LG started at £650. This may not seem particularly cheap, but it gets there, we promise. It gets there quickly, too. Two months after its release in May 2017, the price came down to £500.

The low price wasn’t permanent, however. After around two weeks at £500 it shot back to £600, but that only lasted a fortnight before the price changed again to a more purse-friendly £450.

From mid-August onwards there was a steady decline. Other than a few spikes where the cost went up by £50-£100, the price stuck between £350 and £375.

It’s available today for £375.

Five tips for buying a cheap TV

  • Looking for the absolute best time to buy? Regardless of when it launches, eight months tends to be the sweet spot, if you can wait that long.
  • If you don’t have the patience, then try to hold out for at least one or two months. Waiting this long could save you hundreds of pounds off your next TV.
  • TVs rarely get much cheaper than half price, so if you’ve seen a model for around 50% off, now’s probably as good a time to buy as any.
  • If you’re looking for a real bargain and aren’t too worried about having the latest set, you wont be missing out on much by buying one of last year’s TVs, many of which are probably as cheap now as they’ll ever be.
  • Use our price predictor to help you figure out the right time to buy. We suggest whether the price is likely to rise, fall or stay the same. Find out more in our guide to using the Which? price predictor.
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