
Powerpacked gifts
Give everyone a whole year of super-useful Which? advice from only £49 a year
Buy and saveBy clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.

A smartphone can be a significant investment, so you'll want to make sure you're getting the best value for money when you decide to upgrade. To help, we've uncovered some great early Black Friday deals available now. You'll find a plethora of the best mobile phone and Sim-only deals right here, from iPhones to the top Android picks.
Our experts regularly trawl the deals and discounts to highlight the best offer throughout the year, including Sim-only deals from as little as £5 per month.
For more tips to help you shop smart in the sales, take a look at our Black Friday 2026 advice. Keen to see what else we’ve found? Head to our best Black Friday deals.
Retailers sometimes use misleading ‘was’ and ‘now’ prices to claim their deals are good. Media sites and artificial intelligence (AI) promote deals from retailers – but do they always check/verify them first? We don’t just take retailers’ word for it, we track actual market prices over six months. We share cheapest and average calculations and evaluate products against strict performance benchmarks. So you get good quality at honest prices.
*References to ‘average price' and 'cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
There are several attractive discounts on Android handsets, so you don't need to spend a fortune on a big-name brand. The phones we've shortlisted all performed at least reasonably well in our tests, but you'll have to read our reviews to find out whether they're Best Buys.
See all the smartphones we've tested by going to our mobile phone reviews. And if you're wondering why you can trust our independent reviews, check out how we test mobile phones.
Average price in the past six months: £529
Cheapest price in the past six months: £359*

We like: Simple software
We don’t like: Battery isn't huge
The Pixel 10a is pitched as a cut-down version of Google’s flagship phone, but don't let that fool you - the 'a' series in the Pixel range is often seen as an excellent value alternative.
It combines a 48Mp main camera with a 13Mp ultra-wide, though lacks the 10.8Mp telephoto found on the standard Pixel 10, and there’s also a 13-megapixel selfie camera on the front. In terms of general operation though, it's difficult to see where the corners have been cut. The 10a is likely to supercede the 9a as an extremely sought-after mid-range phone, particularly as it can often be found at a significant discount.
Read our in-depth Google Pixel 10a review to see if Google cut corners with this pared-down version.
Average price in the past six months: £200
Cheapest price in the past six months: £122*

We like: Responsive touch controls
We don’t like: Photos look a bit flat
The 2025 iteration of Samsung’s mid-range A-series represents a step up in terms of screen quality and features compared with its direct predecessors and has a price point that may suit anybody who doesn't use their phone constantly or perhaps as a first mobile for a younger person.
Despite the low cost, it still features a 6.7-inch OLED display and 128GB of internal storage (of which around 100GB is available for installing apps, storing files and so on).
On the back, there are three cameras: a 50-megapixel wide ‘main’ camera, a 5Mp ultra-wide, and a 2Mp macro lens for close-up shots. The front-facing camera is a 13Mp wide lens designed for selfies and video calls.
Is this a bargain worth buying? Our Samsung Galaxy A17 review reveals all.

Give everyone a whole year of super-useful Which? advice from only £49 a year
Buy and saveAverage price in the past six months: £355.78
Cheapest price in the past six months: £291*

Use code OCTA to get an additional £100 off this phone when trading in via Samsung. Or compare prices at other retailers below:
We like: Fast and responsive to use
We don’t like: Camera quality is a little uneven
Another mid-range Android smartphone from Samsung, but a step up from the A17 above in terms of processing power, memory and camera setup; this model has two 50Mp rear-facing cameras instead of one.
It has a 6.7inch OLED screen and a refresh rate of up to 120Hz. That suggests a phone that should have bright colours, sharp detail and smooth motion processing – all of which we put to the test when we reviewed this Samsung.
Our full Samsung Galaxy A57 review tells you all you need to know about this smartphone.
Average price in the past six months: £989.20
Cheapest price in the past six months: £779*

We like: Bright display
We don’t like: Rear-camera video quality
The Honor Magic 8 Pro is one of the few flagship phones of 2026 that can be found for a lot less than it went for at launch, which is why we've included it in our deals guide.
It carries a medium-sized 6.71-inch display which benefits from having one of the brightest panels around, topping out at 6,000 nits.
The high-end Snapdragon 8 Elite Ge 5 processor offers high-end performance, and it's paired with 12GB Ram to better handle multitasking and gaming.
Find out more about this phone by reading our full Honor Magic 8 Pro review.
Average price in the past six months: £619.13
Cheapest price in the past six months: £401.46*

We like: Unique design
We don’t like: Face unlock can be fooled
The Nothing Phone (3) stands out with its transparent back that shows off its internal parts. The biggest change from the previous model is the new Glyph Matrix, a small interactive screen on the back that can show pixelated graphics and the battery status, or run basic games - an intrieguing feature that makes it feel different from any other phone.
The camera system has been upgraded to a triple-lens setup, with 50Mp wide, ultra-wide, and telephoto sensors.
Find out why we hope that the facial recognition security system will be improved in our full Nothing Phone (3) review.
Average price in the past six months: £565.24
Cheapest price in the past six months: £389*

6.6-inch display at 2,510 x 1,156 resolution
We like: Good call clarity
We don’t like: Face unlock can be easily fooled
The Xiaomi Poco F8 Pro is a mid-range smartphone with a 6.6-inch OLED display, a powerful Snapdragon 8 Elite processor and a versatile triple-lens rear camera system – that's a lot to pack in to a smartphone that still maintains an accessible price point relative to what else is out there.
On the subject of cameras, this one has a rear camera setup that comprises a 50Mp main wide-angle lens, an 8Mp ultra-wide lens and a 50Mp telephoto lens, while its 20Mp front-facing camera for selfies and video calls is a better spec than you'll find on many similarly price phones.
Wireless connectivity is bang up to date with support for the latest Wi-Fi 7 standards.
Find out what our experts think of this smartphone in our full Xiaomi POCO F8 Pro review.
Discounts on iPhones are rare, but you can get a bargain on older models. See our pick of Apple iPhone deals for a full round-up, and see some highlights below.
Average price in the past six months: £577.40
Cheapest price in the past six months: £369.99*

We like: Beautiful design
We don’t like: Screen brightness drains battery life
Launched in February 2025, the Apple iPhone 16e was originally on sale for £599, but you can now buy it for around £100 less – some 18 months later.
Although you'll find only one rear camera lens, there’s a lot of clever software inside that Apple claims gives you a ‘2-in 1’ experience. This includes built-in telephoto capabilities to help with the quality of zoomed-in shots. The physical camera is a 48Mp wide lens and on the front is a 12Mp wide lens. You can record videos in 4K quality using either.
There are no funky colours to choose from - it’s only available in black and white. It weighs 167g, which is similar to the iPhone 16. On the side of the phone is an ‘Action button’ that can turn your iPhone to silent or be used for other functions such as turning on the torch, opening apps or custom shortcuts.
To find out more about this iPhone, see our iPhone 16e review
Average price in the past six months: £969.64
Cheapest price in the past six months: £702.05*

We like: Slim build
We don’t like: ESim-only
The iPhone Air marks a whole new vertical within Apple's current range of iPhones, one that sits just below the iPhone Pro, sacrificing a few key features such as the number of cameras included on the back, but utilising the slimmest build of any iPhone to date.
At 5.9mm thick and weighing just 165g, the iPhone Air feels light in the hand, but it still utilises the A19 Pro chipset found within the iPhone 17 Pro.
Because of the slimmer build, there's no Sim tray included on the iPhone Air, so it's only compatible with ESim supported networks.
Find out how the phone held up against our tests in our iPhone Air review.
If you're happy to go back a generation, the iPhone 15 is now just a fraction of what it originally sold for. Right now you can get it for £649 at Laptops Direct
Read our dedicated guide to the best Apple iPhone deals for more expert picks.
Jamie Darlow, Which? mobile phones expert, says:

Our best mobile phones page shows the handsets that impressed our experts, and you can see how your current provider ranks among the best and worst mobile providers.
Adam Speight, Which? senior researcher/writer
You can get good savings on a smartphone by looking at the second-hand and refurbished market. Below, we've picked out some great deals that will save you some serious money.
Or check our mobile phone reviews for popular handsets that are now only available second-hand, and read our guide on how to buy a second-hand or refurbished phone.

Despite the release of the iPhone 18 series, the iPhone 15 remains a brilliant choice in 2026. The phone features a refined design with contoured edges and a soft matte glass back, making it more comfortable to hold than the previous generation. It finally swapped the old Lightning port for the universal USB-C and introduced the 'Dynamic Island' — a shape-shifting notification hub at the top of the screen.
Under the hood, it’s powered by the fast and responsive A16 Bionic chip, and the upgraded 48Mp camera delivers professional-grade photos with ease. We expect Apple to support it with regular security updates until at least September 2029.
We've seen it on sale for around £430 in 'very good' second-hand condition at Music Magpie. Find out the full story in our Apple iPhone 15 review.
Also consider these popular phones that can now be found cheaper at multiple second-hand retailers:
Looking for more offers on tech products? See our pick of the best iPad tablet deals.
A key question will be whether you buy outright or on contract. How much each will cost overall can be difficult to work out, so use our calculator below to discover the best deal for you.
AI news and advice: Which? experts cut through the hype to help you navigate the world of AI

Get a great deal on a mobile phone contract, or browse Sim-only deals starting from around just £5 a month
Getting a Sim-only deal for your handset can be a great way to get a real bargain on your monthly data and calls allowance. Here's our pick of some of the best low, medium and high-data deals in the sales.
You shouldn't pay for data you don't need, so if you don't use much, opt for a cheap monthly contract that gives you the ability to switch around as your circumstances change.
Lebara is a low-cost provider that's great for home or away – you can use included data (up to 30GB) for mobile roaming within the EU at no extra cost. For the fourth year in a row, Lebara has been named as a Which? Recommended Provider. Read our Lebara review to see how it did in our survey.
Alternatively, check the low-data deals below for more packages we think also represent good value for money.
These deals could be suitable if you use mobile data fairly frequently but don't require large amounts for activities such as HD downloading or streaming.
With a customer score of 79%, Smarty mobile is a Which? Recommended Provider for the fifth year in a row and has been given a Great Value endorsement for a third year. More reasons to choose Smarty mobile can be found in our Smarty review.
Alternatively, check the medium-data deals below for more packages we think represent good value for money.
A high-data deal is ideal if you're after continuous connectivity, downloading, streaming and hotspot use. These types of deals may require a 12-month contract, so consider how committed you are and how much data you're likely to use.
iD Mobile allows up to 30GB of free EU roaming in 50 destinations, with unlimited minutes and texts. It's a popular low-cost network with a wide range of excellent Sim-only deals – you can see how it fares in our survey by reading our iD Mobile review.
Alternatively, check the high-data deals below for more packages that we think represent good value for money.
Not found one that's quite right for you? Browse all the best Sim-only deals on Which? Mobile Switch.
With a traditional monthly contract, you pay a fixed minimum fee by direct debit each month. This consists of paying for the phone (usually through a credit agreement, meaning you get credit-checked) and the Sim itself, with an allowance of calls, texts and data. You'll have to commit to a period of time, typically two years. Depending on your plan, there may also be an upfront fee, which is worth considering if you're set on a contract.
There are a few. As mentioned, you may end up paying more overall, so you'll need to weigh this against the appeal of a lower upfront cost.
Pay attention to the length of the contract – most last two years, but some can last three, in order to keep the monthly cost attractive. You should also make a note of when your contract ends because some providers continue to charge you the full monthly cost, even after your contract has been paid off.
If you exceed the minutes, messages or data in your bundle, additional charges can be significant. It's especially important to be aware of this while roaming. Most providers now set a default cap to prevent this, but if you remove it in order to continue using your phone, costs can quickly spiral. For more information, read our guide on how to keep track of your minutes and data and how to save money on roaming charges.
Signal is another consideration – if you know a particular network is good in your area, you may want to stick with it but move to a different provider. If it isn't, it could be time to switch.
Here are the core networks the virtual providers use:
If all else fails, it might be time to switch. Outside the Big Four – EE, O2, Three and Vodafone – a wide range of operators are now competing for your business and some offer great-value Sim-only deals. Switching is easy and you should be able to keep your old number.
Arming yourself with a price you could get elsewhere is an important haggling tactic. Compare mobile phone contracts and Sim-only deals to find out how much you could be paying.
Smaller mobile networks consistently do better than the big four in our mobile networks survey. Read our guide to the best and worst UK mobile networks to find out more.

Generally, you'll find the best deals on mobile phones at retailers such as Amazon, Currys and John Lewis, rather than on the manufacturer's website. However, knowing when sales are on for specific brands can be useful if you're trying to find the best deal on a specific model you want.
It's notoriously tricky to bag an iPhone on a budget – and when discounts are available, they're usually smaller than on Android devices. However, iPhones hold their value better than older Androids, so you often see them on the second-hand market.
If you look in the right place at the right time, you can get some money off. Retailers such as Amazon and Argos occasionally bring their prices down, but make sure you're buying a new – rather than a refurbished – handset.
New iPhones usually launch in September, so the end of the year is a good time to look for previous models, particularly during Black Friday and Christmas sales.
Apple also offers a trade-in scheme, so you can knock the price of a new handset down slightly if you're upgrading from an older iPhone.
Browse all our iPhone reviews to see how all Apple handsets scored in our lab tests.
Google launched its flagship phones in October, so it's worth putting a Pixel on your shortlist late in the year.
You'll see the best bargains on older handsets, but more recent phones can sometimes get early discounts at major retailers such as Carphone Warehouse and Laptops Direct.
See if it's worth investing in a Pixel by reading our Google Pixel reviews.
If you're after a discounted Samsung Galaxy, you may be tempted by some of the reasonably priced handsets in its A range. Mid-range models have come on in leaps and bounds over the past few years, and spending £300 to £400 can get you a slim, stylish and powerful model that may not look too different from a high-end version.
If you have your eyes on the premium prize, though, it could be worth holding out for a top-of-the-range Galaxy S series. The Samsung S series usually launches in the first quarter of the year, with the first discounts on the latest handsets beginning in the summer.
We've reviewed more than 40 Galaxy phones. Pick your perfect model in all our Samsung phone reviews.
Deals on phones are easier to find when they've been on the market for a while, but depending on the brand and handset, this could mean they won't be receiving security updates for much longer. Check our security update calculator for models you're interested in buying. See our guide to mobile phone security.
Looking for more offers on Tech products? See our pick of the best iPhone deals and best broadband deals.
Watch our expert advice on things you shouldn't do when buying a new phone.
Looking for more offers on tech products? See our pick of the best Black Friday iPad and tablets deals and best Black Friday laptops deals.
Use our Which? provider rating, based on real customer feedback, to find the best Sim and contract deals
Compare deals today