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Best TV deals 2025
Looking for a great television for less? All the TVs we've listed here are not only genuinely good TV deals, but they also did well in our in-depth lab tests.
We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider.
The TVs we list here, from the likes of LG, Samsung and Panasonic, all score well in our independent lab tests, so you can be confident you're not buying a dud.
Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.
See which models impressed in our test labs in our guide to the best TVs for 2025.
Best TV deals for July 2025
*'Average price' or 'lowest price' are based on Which? market knowledge and information supplied by our partners. Average price and lowest price are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
Our pick: LG 43UT91006LA
*Average price in the past six months: £316. Cheapest price in the past six months: £199
- 43-inch 4K TV
- LCD display
- Supports HDR10 and HLG formats
We like: Delightful to use
We don't like: Minor display quirks
The LG 43UT91006LA takes the middle ground between dirt-cheap small-screen models and much pricier OLEDs, meaning you can get a modern LCD TV from a brand you know for less than £250.
For this price, you shouldn't expect a whole host of bells and whistles (there isn't much here for gamers, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.
Read our LG 43UT91006LA review to discover whether this is a bargain TV worth bagging.
Best TV deals: 42 to 50-inch
LG OLED48C46LA
*Average price in the past six months: £816. Cheapest price in the past six months: £649
- 48-inch 4K TV
- OLED display
- Supports HDR10, HLG and Dolby Vision formats
We like: Engaging sound and picture
We don't like: The smart menu gives too much space to ads
This is one of the higher-end TVs from LG's 2024 line-up. The brand has a reputation for producing TVs that walk the tightrope confidently to produce picture quality that dazzles without looking artificial.
It’s a high-end TV, so it’s not short on gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Amazon Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. The 100/120hz screen is optimised for smoother-looking gameplay and it’s got pretty much every gaming feature going.
Read our full LG OLED48C46LA review to see if streaming your favourite box sets is a doddle.
Samsung QE48S90D
*Average price in the past six months: £1,180. Cheapest price in the past six months: £699
- 48-inch 4K TV
- QLED display
- Supports HDR10, HLG and HDR10+ formats
We like: HDR is used expertly
We don't like: The body of the TV rattles a bit at some frequencies
The QE48S90D is Samsung’s first 48-inch OLED TV. It’s not alone in making smaller OLEDs though, and faces stiff competition from LG, Panasonic and Sony.
Still, Samsung certainly has the pedigree to produce the best 48-inch OLED of 2024 and, characteristic of the manufacturer's range, this model has plenty of accessibility features.
Check out the full Samsung QE48S90D review to see how this one scored in our tests.
Shopping for summer bargains? See the best BBQ deals and best deals on air conditioning
Hisense 50U6NQTUK
*Average price in the past six months: £446. Cheapest price in the past six months: £362
- 50-inch 4K TV
- LCD screen
- Supports 4K HDR Immersive, HDR10+ Adaptive, HDR10+ and Dolby Vision IQ
We like: Decent feature list
We don't like: Smart menu could use a revamp
The Hisense 50U6NQTUK may not have all the bells and whistles of a top-of-the-range model, but you could do far worse – and you may even get a bargain.
The initial setup is a doddle, especially if you do everything through your smartphone. And the settings menus load quickly and are thoughtfully laid out. That said, the electronic programme guide (EPG) could be improved.
Our in-depth Hisense 50U6NQTUK review will tell you if this is a TV worth owning.
LG 50UT80006LA
*Average price in the past six months: £406. Cheapest price in the past six months: £267
- 50-inch 4K TV
- LCD display
- Supports HDR10 and HLG formats
We like: Natural and vibrant picture
We don't like: Short on features
A 50-inch 4K TV from LG for less than £500, the LG 50UT80006LA is bound to be a popular purchase. The low price means it falls short of offering state-of-the-art screen and speaker technology, but some budget TVs really impress us in the test lab and outperform what we'd expect from the spec sheet.
You can control this TV using Amazon Alexa and Google Home functions, as well as LG’s own ThinQ voice assistant. But you should note this TV lacks many extra features that a lot of TVs now offer – for example, Freesync and VRR, which serious gamers demand.
Is this affordable 50-inch TV worth buying? Consult our LG 50UT80006LA review to find out.
Best TV deals: 55 to 60-inch
Samsung QE55QN85D
*Average price in the past six months: £1,044. Cheapest price in the past six months: £599
- 55-inch 4K TV
- Neo QLED display
- Supports HDR10, HLG and HDR10+ formats
We like: Crisp and vibrant 4K picture
We don't like: Remote takes some getting used to
Samsung’s QN85 series has long been populated by TVs with an array of modern features and state-of-the-art display technology.
The 55-inch QE55QN85D continues in that tradition, with its Neo QLED screen, Neo Quantum HDR, Dolby Atmos audio and a special mode for next-gen gaming. Plus, there's a twin-tuner PVR, so you can record two channels at once to a USB hard drive.
Our full Samsung QE55QN85D review will help you decide whether this is the right TV for you.
Hisense 55E7NQTUK PRO
*Average price in the past six months: £758. Cheapest price in the past six months: £449
- 55-inch 4K TV
- QLED display
- Supports HDR10, HDR10+, HDR10+ Adaptive, 4K HDR Immersive and Dolby Vision IQ formats
We like: Easy setup
We don't like: Speakers lack bass
The Hisense 55E7NQTUK PRO is a 55-inch 4K television that you can get for around £600, packing a QLED display and plenty of interesting features. We can see why it's likely to end up on plenty of shoppers’ shortlists.
In terms of high-dynamic range (HDR), this TV supports plenty of options, such as 4K HDR Immersive and Dolby Vision IQ. You can use your smartphone as a remote for this TV via the VIDAA app – from setup to everyday use. Or you can control it with the provided remote or using voice commands with Amazon Alexa.
Read our Hisense 55E7NQTUK PRO review for the full results from our lab tests.
LG OLED55B42LA
*Average price in the past six months: £822. Cheapest price in the past six months: £639
- 55-inch 4K TV
- OLED display
- Supports HDR10, HLG and Dolby Vision formats
We like: Simple to set up and use
We don't like: Standard-definition pictures could be better
This is a high-end 55-inch 4K TV from LG that provides access to SD, HD and 4K freeview and streaming channels. It also has Dolby Vision, which adjusts the contrast from scene to scene.
High-end features include a voice assistant that makes it easier to navigate the functions, a PVR and plenty of features that will help if you want to attach a games console or PC to your big screen.
Read our full LG OLED55B42LA review to decide if this is the right TV for your family.
LG OLED55C46LA
*Average price in the past six months: £1,205. Cheapest price in the past six months: £848
- 55-inch 4K TV
- OLED display
- Supports HDR10, HLG and Dolby Vision formats
We like: Dynamic and versatile sound
We don't like: Too much space given to ads
The LG OLED55C46LA is a 55-inch 4K television that uses the same HDR10 and HLG formats supported by most 4K TVs. It also includes Dolby Vision, which automatically adjusts the picture's contrast to suit each scene.
The versatile speakers will make anything you want to listen to sound great. It comes with LG's Magic Remote, which has long been one of the best, with a great layout that quickly becomes second nature to use. As a high-end TV from the LG range, it has other useful features – including a voice assistant to help you control many aspects of the TV.
Read our full LG OLED55C46LA review to find out if the picture quality matches the sound.
Panasonic TV-55Z85AEB
*Average price in the past six months: £1,660. Cheapest price in the past six months: £1,099
- 55-inch 4K TV
- OLED display
- Supports HDR10, HLG and Dolby Vision formats
We like: Rich in features
We don't like: Smart menu could use a revamp
Panasonic goes heavy on features with the Z85 series. There are advanced HDR formats, a dedicated gaming mode, the Fire TV operating system and more. You can control some functions via Amazon Alexa and Apple HomeKit app, with a mic on the remote that you use for voice controls.
The price is the lowest we've seen it for six months, but you might need to try all the retailers below to find one that has it in stock today.
Read our full Panasonic TV-55Z85AEB review to discover if it's a Best Buy.
Before you buy a TV, check whether it's a decent model by reading our expert TV reviews
Best TV deals: 65-inch
Hisense 65U7NQTUK
*Average price in the past six months: £1,086. Cheapest price in the past six months: £799
- 65-inch display
- LCD display
- Supports HDR10, Dolby Vision IQ and HDR10+ formats
We like: Strong HD picture
We don't like: Weaker 4K picture
Hisense combines solid quality with low prices, which is why you see so many of them on our deals page.
The 65U7NQTUK isn't its most high-end model, but that doesn't stop it from having gaming features and a long list of supported HDR formats, which should help the contrast feel richer and broader when you're watching content in 4K. We wish the colours were a bit stronger in 4K, but lower resolutions shine more strongly.
But how does it sound? Read our Hisense 65U7NQTUK review to get our full lowdown before you buy.
LG OLED65C46LA
*Average price in the past six months: £1,659. Cheapest price in the past six months: £1,172
- 65-inch 4K TV
- OLED display
- Supports HDR10, HLG and Dolby Vision formats
We like: Packed with useful features
We don't like: Missing important accessibility options
The C range has long been the cream of the LG crop, and the OLED65C46LA seeks to continue that legacy with its broad OLED display and snazzy new processor.
It’s a high-end TV, so it’s not short on gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Amazon Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. It also has a 100/120Hz screen, so if you’re a gamer with a console or PC capable of outputting 120fps, then this TV can display them.
Does this model carry on the C range's impressive legacy? Read our LG OLED65C46LA review to find out.
Samsung QE65Q80D
*Average price in the past six months: £1,290. Cheapest price in the past six months: £679
- 65-inch 4K TV
- QLED display
- Supports HDR10, HLG and HDR10+ formats
We like: Excellent accessibility features
We don't like: Remote takes some getting used to
This 65-inch TV might not have the Neo QLED display that you’ll find on Samsung’s top-of-the-range TVs, but the big-screen Samsung QE65Q80D still has the specs to pack a punch.
It's easy to set up and use with a great electronic programme guide (EPG). There's also a nice array of features for gamers, as well as voice control and a PVR.
But are the picture and sound quality any good? Read our Samsung QE65Q80D review to find out.
Samsung The Frame 2024 QE65LS03D
*Average price in the past six months: £1102.85. Cheapest price in the past six months: £999
- 65-inch 4K TV
- Neo QLED display
- Supports HDR10, HLG and HDR10+ formats
We like: Can display art while it's turned off
We don't like: Fiddly remote at first
This is a 65-inch Frame TV with matte-effect glass to make the screen less reflective and more like a real framed painting on the wall. Its art mode lets you choose from hundreds of works of art from galleries around the globe. Many are free, or you can pay a subscription to access more.
It's simple to set up and navigating the TV's menu is similarly easy. Voice control is courtesy of Samsung's own Bixby.
Read our full Samsung The Frame 2024 QE65LS03D review to find out more about the picture and sound quality.
How to spot a good TV deal
Martin Pratt, Which? TV expert, says:
- Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. These will offer good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
- Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting significant discounts – try to work out the percentage price drop rather than the monetary amount. Find out what size TV you should buy.
- Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.
Want to save even more money on a TV?
If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500.
You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.
How to get the best deals on specific TV brands
The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturer.
Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:
However, a keen price on a bad TV isn't any deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.
LG TV deals
Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs.
Read our LG TV reviews
Panasonic TV deals
Panasonic only produces a small range of TVs, so you won't have as much choice.
As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty.
Read our Panasonic TV reviews
Samsung TV deals
You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers.
Read our Samsung TV reviews
Sony TV deals
Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though.
Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking.
Read our Sony TV reviews.
Looking for more TV deals? Head to our round up of the best Amazon Prime Day deals to see our favourite picks in the sale this month.
Which TV features are worth paying for?
4K resolution
A 4K TV can cost as little as £350, and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending the extra. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay-TV and streaming services – makes full use of the technology.
HDR
Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits.
There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets.
These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.
OLED displays
Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours.
We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.
QLED displays
QLED is the name of Samsung's OLED-rivalling quantum-dot TVs – seen in the past few years – where light hits a layer of quantum dots to produce bright, vibrant colours.
More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.
Which TV brand should you buy?
Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers – such as Bush, Celcus and JVC – might catch your attention with prices that are hard to ignore. But are they worth a punt?
Well, the numbers speak for themselves. Between January 2014 and January 2025, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.
In the same period, we tested more than 200 TVs from other brands, but these models rarely did well, and there's a much higher proportion of Don't Buys among them. You get the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.
See all our Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews
Where's the best place to buy a TV?
It's worth shopping around to find the retailer with the best price, and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street.
If you've chosen a slightly older TV – for example, some independent retailers may have an ex-demo model going cheap – do your research, especially when buying online. Also, look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.
Many major retailers also run price-match schemes.
- AO boldly claims to price-match every product against any retailer.
- Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco.
- Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee.
Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.
Seen another TV at a great price? Be sure to check our extensive, expert TV reviews to make sure you're saving money on a great set.