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How to get the best deals on baby products

Best websites for baby and child products

By Siobhan Chan

Article 7 of 7

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Find out who tops our table of the best and worst online shops for buying baby and child products, as voted for by thousands of shoppers.

Our extensive online shopping survey asked more than 10,000 members of the public their opinions of different websites to reveal the best and worst sites for buying baby and child products.

Our results include sites that also have a high-street presence, such as Mothercare.com and ToysRUs.co.uk, as well as online-only outlets, such as Amazon. Unlock the table below to find out how they compare when buying essential products for babies and children. 

The customer score combines satisfaction with how likely people are to recommend the site to a friend. Plus, our star ratings give you a great way to compare different shops for price, deliveries, quality and ease of finding products. You'll also find out which sites you might want to think twice about ordering from.

We also reveal which site has achieved coveted Which? Recommended Provider status – an accolade given to only the very best. 

The table below is currently locked, but Which? members can log in to view the results. If you're not already a member, sign up to Which? for access to this and all our online reviews.

Baby & Child - online shops rated by their customers Price
Brand Range Price Deliveries Quality Returns process Customer Score
Subscriber only content 80%
Subscriber only content 79%
Subscriber only content 76%
Subscriber only content 75%
Subscriber only content 74%
Subscriber only content 73%
Subscriber only content 71%
Subscriber only content 70%
Subscriber only content 69%
Subscriber only content  - 68%

Using the table
Sample sizes: Sample sizes are in brackets.
Star ratings: These range from one to five - the more stars the better.
Customer score: This is based on a combination of overall satisfaction and how likely people are to recommend the company to a friend. It doesn't factor in the individual star ratings.