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For care home providers

Find out how care home managers can add additional information to the Which? Later Life Care care services directory.
2 min read
In this article
Why should I register with the Which? care services directory? What will I need to do? Do you have more than one care home to add information about?
Useful links

We’re expanding the content of our successful care services directory to include descriptions of care homes together with a list of their facilities. This is in addition to the UK regulators’ data that we already feature and we’re giving all care homes in the UK the opportunity to be included.


Why should I register with the Which? care services directory?


  • Reach a wider audience: traffic to our site is increasing month on month
  • Be promoted online and in the press
  • Keep up with the competition
  • It’s completely free and will remain that way.


You’ll be in great company as some of the largest care groups in the country have already signed up, including HC-One, Caring Homes and Shaw Healthcare Group. Regardless of size, we’re offering the same service to all registered care homes.

What will I need to do?



We’ll need you to give us the following information:

  • a brief description of your care home: the basics will do
  • the number of rooms and residents
  • details of the care services you provide: we give you a list to tick the relevant services
  • details of facilities on offer: another tick list.

Please just share with us whatever is easiest for you; at the very least we’d like to include a description of your home.


To be included in our next directory update we need your information by Monday 4 February 2019.


If you have any queries, please email laterlifecare@which.co.uk.

Do you have more than one care home to add information about?

While you can fill in our form as many times as you wish, if you have several care homes that you’d like to supply information for, we can send you a spreadsheet to make life easier for you. Email us at: laterlifecare@which.co.uk.

Useful links

Care services directory: view the searchable landing page

Standard care home profile example, without description and facilities

Full care home profile example, with description and facilities




Further reading

Care homes in the UK

Learn about care home providers, registered care homes and specialist support in care homes.

Residential care homes

Learn about what is provided at a residential care home, how to find care homes near you and what life might be like in ...

Nursing homes

Nursing homes care for older people who can no longer look after themselves and need nursing care. We explain what how ...

Last updated: 07 Jan 2019