LV= home insurance review

Founded in 1843, LV= is the UK's largest mutual society with over 5.8 million members and customers. 

 A mutual society (or mutual) is owned and democratically elected by its members and usually, aim to benefit members or the community. There are more than 10,000 mutuals in the UK including buildings societies and credit unions. 

Over its 175 years in operation, LV= has grown to offer a range of financial products including home insurance, car insurance, and travel insurance.

• Find out more: what is contents insurance?

What does LV='s home insurance cover?

The information below gives an at-glance view of the key things that the LV='s home insurance covers as standard.

Elements marked with a ✓ are covered as standard and those marked with a ✘ are not covered as standard. However, these can be added to a policy as optional extras for an additional cost.

• Find out more: what is buildings insurance?

How Which? Rates LV='s home insurance

To help you find the best home insurance policy, Which? goes the extra mile to sort the best from the worst.

We survey thousands of real home insurance customers to find out how they rate their insurer for customer satisfaction.

We also analyse and rate 60 different elements of contents and buildings insurance to create policy scores, helping you judge the quality of your cover - and how an insurer compares to its peers.

We combine this into an overall score to highlight the insurers that offer great cover and service.

Which? members can log in to see the results of our analysis. If you’re not already a member, you can sign up to a one month trial for Which? Money for just £1 to access this review and enjoy the benefits of a Which? membership.

Home And Mobile Insurance

LV= review

Overall Which? score

%

Our total score score combines both the Which? Customer Score, ratings from real customers of the provider, and our expert analysis of the provider's policies. The total score is made up of 50% of the Customer Score and 25% each of Buildings and Contents policy scores.

Which? Customer Score

%

Which?'s rating for customer satisfaction, based on feedback from real customers. The score is made up of a customer's overall satisfaction with the brand, and how likely they are to recommend that brand.

Buildings policy score

%

Which?'s rating of the quality this company's buildings insurance policy. We analysed 32 features of its cover to calculate the policy score.

Contents policy score

%

Which?'s rating of the quality this company's contents insurance policy. We analysed 46 features of its cover to calculate the policy score.

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LV=’s home insurance policy: is it good or bad?

In February 2019, we analysed and rated 60 of the most important elements of standard home insurance policies to come up with the overall policy score.

We assess how important each individual element is when choosing and using a home insurance policy, and weight it accordingly when calculating our total policy score. Each element is given a star rating, out of five.

Overall, 51 out of the 60 elements policy elements we analysed in LV='s home insurance earned a 3-star rating or higher.

An impressive 31 of LV='s policy elements were given a full 5-star rating, and a further 19 were given 3 stars, which indicates an above-average level of cover.  

Best parts of LV='s home insurance

We’ve identified three standout features in LV=’s home insurance policy

• Up to £10,000 cover for bicycles stored away from home, which got 5 out of 5 stars
• No fees for renewing or duplicate documents, which earned 5 stars
• A discount for buying buildings and contents insurance together which got 5 stars

Worst parts of LV='s home insurance

We've identified three features in LV='s home insurance policy which scored poorly:

• No claims discount protection not offered, which got 0 stars
• Don't pay a switching fee, which got 0 out of 5 stars
• Up to £500 for home emergency cover, which scored 2 stars

In detail: every part of LV=s home insurance rated

Which? members can log in to see the results of our analysis. If you’re not already a member, you can sign up to a one month trial for Which? Money for just £1 to access this review and enjoy the benefits of a Which? membership.

Table last updated in February 2019. Next updated in February 2020.

Most important policy elementsSecondary policy elementsOther policy elements

Policy elements	Details	Rating	Area covered
Interest charged on payment by installments (APR)			Buildings and contents
Renewal fee (£)			Buildings and contents
Home emergency cover - standard, optional, not covered?			Buildings and contents
Home emergency cover (£)			Buildings and contents
Owner's / Occupier's liability (£)			Buildings and contents
Accidental damage cover - standard, optional, not covered?			Buildings and contents
Subsidence - standard, optional, not covered?			Buildings only
Alternative accommodation (£)			Buildings only
Burst pipes - standard, optional, not covered?			Buildings only
Blockage of sewer pipe - standard, optional, not covered?			Buildings only
Single item limit for valuables - max limit (£)			Contents only
Contents in the open - within home boundary i.e. garden (£)			Contents only
Contents in outbuildings - including garages (£)			Contents only
Theft from outbuildings (£)			Contents only
Personal Possessions - standard, optional, not covered?			Contents only
Personal Possessions limit within a car (£)			Contents only
Bicycles - standard, optional, not covered?			Contents only
Mobile phones (away from home) - standard, optional, not covered?			Contents only
Does mobile phone cover include calls?			Contents only

Policy element	Details	Rating	Area covered
Insurer pays switching fees? (£)			Buildings and contents
Adjustment fee (£)			Buildings and contents
Cancellation fee - after 14 days (£)			Buildings and contents
Duplicate document fee (£)			Buildings and contents
Standard level of excess (£)			Buildings and contents
Subsidence excess (£)			Buildings only
24 hour emergency helpline - standard, optional, not covered?			Buildings and contents
Are repairs guaranteed under home emergency cover? (Yes/No)			Buildings and contents
Gradual build up of ground water covered?			Buildings and contents
Garden cover - standard, optional, not covered?			Contents only
Storm damage to fences - standard, optional, not covered?			Buildings only
Trace and access limit (£)			Buildings only
Bicycle away from home (£)			Contents only
TV or AV equipment accidental damage - standard, optional, not covered?			Contents only
Is money covered away from home - standard, optional, not covered?			Contents only
Money in the home (£)			Contents only
Money away from the home (£)			Contents only
Digital information in the home (£)			Contents only
Students contents in digs covered - standard, optional, not covered?			Contents only
Home removal insurance - standard, optional, not covered?			Contents only
Cover level for loss of keys (£)			Buildings only
Cover level for loss of keys (£)			Contents only
Cover level for theft of keys (£)			Buildings only
Cover level for theft of keys (£)			Contents only
Is boiler cover included - home emergency cover?			Buildings and contents
Boiler cover - parts and repairs included?			Buildings and contents
Boiler cover - call-outs included?			Buildings and contents

Policy element	Details	Rating	Area covered
Payment Default fee (£)			Buildings and contents
Unoccupancy period			Buildings and contents
Legal expenses - standard, optional, not covered?			Buildings and contents
Legal expenses cover (£)			Buildings and contents
Garden contents cover (£)			Contents only
No claims discount (NCD) protection?			Buildings and contents
Students cover limit (£)			Contents only
Minimum level of excess (£)			Buildings and contents
Discount for buying buildings and contents insurance?			Buildings and contents
Business / Office equipment covered - standard, optional, not covered?			Contents only
Loss of keys - standard, optional, not covered?			Buildings only
Loss of keys - standard, optional, not covered?			Contents only
Theft of keys - standard, optional, not covered?			Buildings only
Theft of keys - standard, optional, not covered?			Contents only

To see how LV='s home insurance compares to other policies check out our guide on the best and worst home insurance.

How did customers rate LV='s home insurance? 

As well as looking at how LV='s home insurance policy stacks up against others, we've also analysed how customers feel about it too.

Which?'s rating for customer satisfaction is based on feedback from real customers. The score is made up of a customer's overall satisfaction with the brand, and how likely they are to recommend that brand.

Overall, LV= home insurance scored 73% for customer satisfaction, placing it 5th out of the 34 home insurers we looked at.

Customers scored LV='s 'value for money' and 'application process' among the highest giving them both four stars five. They gave three stars to LV='s 'transparency of charges/penalties'. 

The table below shows how LV='s home insurance scored for eight elements of customer satisfaction.

Customer satisfaction element	Which? Customer rating
Application process
Clarity of policy
Dealing with queries
Ease of managing your policy online
Transparency of charges/penalties
Dealing with complaints
Experience of making a claim
Value for money

Does LV= offer different levels of home insurance cover?

The scores shown in this review relate to LV='s standard home insurance policy. If you would like to take out home insurance with the LV=  but need more cover, you could opt for the LV= Home Plus Insurance policy. 

This policy offers:

• Accidental damage included as standard
• Up to £10,000 for contents left in the open
• Unlimited cover to rebuild your home

Due to the increased level of cover, the LV= Home Plus Home Insurance policy is likely to be more expensive than its standard home insurance.

How much does LV='s home insurance cost?

Your contents insurance and buildings insurance will be priced based on your own personal circumstances, where you live and the type of property and contents you own.

LV= allows you to gather quotes on its own website at www.lv.com/home-insurance.

But you can also compare the LV='s home insurance on the following price comparison sites:

• Gocompare.com
• Moneysupermarket.com

Check out our guide for more information on how add-ons, fees, and charges affect the price of your home insurance.

What is LV='s claims number?

If you need to make a claim with LV= home insurance call 0800 032 284. 

LV= will assign you a dedicated claims handler, who will help you all the way through your process. When you call, you'll need to tell them all the details of your claim. 

The acid test of any home insurance provider is how it handles your claim. In January 2019, Which? surveyed 1,456 members of the general public about their experiences using a major home insurance provider.

LV= scored 83%, placing it 2nd out of 21 home insurers. They scored four stars for 'customer service', and three stars for 'how they communicate on claim progress'.

Who underwrites LV='s home insurance?

LV='s home insurance is underwritten by Liverpool Victoria Insurance Company Ltd.

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