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M&S Bank home insurance review
M&S offers some of the best contents cover out there
DS
Dean SobersSenior researcher & writer
Dean is an award winning personal finance writer who's spent over 15 years helping consumers navigate the tangled and fascinating world of insurance.
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We've reviewed two of its home insurance policies – Standard and Premier – both underwritten by Aviva Insurance Ltd. You can buy direct from its website, over the phone or through comparison websites.
Please note that the information in this article is for information purposes only and does not constitute advice.
Does M&S Bank offer the best home insurance?
Here's how M&S Bank scored in our last survey.
Best Buy for its Premier policy's buildings cover.
72% buildings score on its 'Standard' policy, 14th out of the 35 policies compared.
80% contents score,2nd out of the 35 standard policies we reviewed.
We didn't get enough responses to our claimants survey to rate M&S Bank's customer and claims service.
Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.
‘Both M&S policies impressed us'
Dean Sobers, Which? home insurance expert, says:
M&S Bank’s standard policy earned a score of 72% for its buildings cover - which was average. But it earned a score of 80% for its contents cover, which placed it among the top ten contents policies out of the 78 we rated.
We liked that it doesn’t charge any admin fees if you have to make mid-term changes to your cover, request duplicate documents or even choose to part company with M&S Bank in the middle of the year and switch to another provider.
It also doesn’t place limits on the total amount it will pay out for alternative accommodation costs (payments to keep you housed if your home isn’t liveable) within the overall amount the policy covers depending on the value of your property, offering up to £1,000,000. With some policies, alternative accommodation limits can be as low as £20,000.
Among its imperfections was a lack of a definition in its wording for ‘flood’, which we think is important but was only present in about a third of policies we rated. It also doesn’t cover storm damage to fences, gates and hedges.
Generous unoccupancy cover
Insurers consider empty homes to be more vulnerable to thefts or maintenance issues (such as burst pipes) – so they allow for a maximum period during which the property can be left unoccupied.
Of the policies we rated, these allowed unoccupancy periods ranged from a month to three months. M&S Bank’s policies allow for a very impressive 90 days.
Premier cover
M&S Bank’s plusher alternative to its standard policy - Premier - earned scores of 77% for buildings cover and 83% for contents cover. This placed it in the top fifth for the former and among the top five policies for the latter.
Premier earned a Best Buy for its buildings cover. Despite its even better scores for contents cover, its underwriter’s (Aviva’s) lower-than-average claims acceptance rate for contents policies barred it from an endorsement in that area.
How can you save money on M&S Bank home insurance?
To check to see if you're getting a good deal, the Standard and Premier policies can both be bought from the following price comparison websites:
Compare The Market
Go.Compare
MoneySuperMarket
Quotezone
You can also get a quote by calling M&S Bank or visiting its website.
Want to pay monthly? Good news - M&S Bank doesn't charge interest for paying monthly rather than annually.
Above information correct as of August 2025. For more ways to save money when buying insurance, see our guide.
How does M&S Bank compare with other providers?
M&S Bank's Standard home insurance policy received a score of 72% for its building cover, just below standard policies from Saga and Lemonade – with a score of 73%.
For contents insurance, M&S Bank's standard policy scored 80% – only Saga's standard policy scored better in our table, with 82%.
Probably, if the price you're being quoted is reasonable.
M&S Bank's policies impressed our experts, and while the lack of customer and claims scores is concerning, on paper at least you're getting great cover.
To be a Which? Recommended Provider, an insurer must:
Be regulated by the Financial Conduct Authority (FCA)
Be available to the general public
Have received responses from 30 or more customers in our survey
Achieve high scores in our customer satisfaction survey
Achieve an average or higher policy score
Achieve an average or higher claims satisfaction score
Policy analysis
We analyse and rate 134 aspects of cover across insurers' policies, including their key buildings and contents features, and elements applicable to both kinds of cover (such as admin fees). We use this data to award each provider policy scores for its buildings and contents cover.
Initially, we score all of the product elements out of five, reflecting how competitive each policy is in this area compared with other insurance products. We also assess how important different policy elements are to consumers when choosing and using their home insurance, and factor this in when calculating our policy scores. More important features (such as alternative accommodation cover) will have more of an effect on the score than some other features (such as cover for the contents of your freezer).
Customer survey
We also surveyed 2,804 adults - members of the Which? Connect Panel and members of the public who had made a claim in the past two years. The survey was conducted in June-July 2025.
Our customer score reflects the general satisfaction of customers with their current insurer and their likelihood of recommending it. The claims score reflects how satisfied they were with how their most recent claim was handled and their likelihood of recommending the insurer for claims.
We review a lot of policies - and our 'Best Buy' badge recognises the individual products that stood out as being the most comprehensive in our analysis. It doesn't reflect customer service. However, we won't give a provider a Best Buy badge where there's evidence - from our surveys or from Financial Conduct Authority data - of poor service or a poorer-than-average record of paying claims.
Buildings Best Buy policies must have a minimum buildings policy score of 73%
Contents Best Buy policies must have a contents score of at least 71%
Additionally, we look at how consistently good the cover is in policies. To make the cut, a policy needs to have scored at least three out of five points in two thirds of the areas we've rated (find out more: how we rate policies).
Lastly, all Best Buy policies must have - or make available - the following levels of cover as a minimum:
Buildings
Flood, storm, subsidence and accidental damage cover; Cover for burst or blocked pipes; Trace and access cover (£5,000); Alternative accommodation (£50,000) with no time limit; Property owner liability (£1m); Replacement of locks or keys for external doors (£500); Home Emergency Cover (£500 and includes the central heating system).
Contents
Accidental damage cover; Theft and damage of contents in the open; Theft and damage of contents from outbuildings; Business equipment; Alternative accommodation (£15,000); Money in the home (£500); Valuables (unspecified single item limit - £2,000); Personal possessions (unspecified single item limit - £1,000); Replacement of locks or keys for external doors (£500).
We’re not influenced by third parties. We work entirely on behalf of you, the consumer – nobody else. See our statement of editorial independence for more.
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