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Black Friday is right around the corner and, to save you time and money, we’ll be powering through waves of Black Friday deals to uncover the best of the best. With coronavirus keeping many shoppers at home this year, we’re expecting huge discounts online.
Some retailers have launched their deals already – you’ll see our pick of the best early Black Friday deals, below.
While we wait for the rest of your favourite retailers to unleash this year’s best Black Friday deals, our product experts have also taken the time to examine how the coronavirus pandemic could affect our shopping habits.
Plus we’ll keep you posted on what to expect from Amazon, Apple, Argos, Currys PC World and John Lewis this Black Friday.
Keep scrolling for more information.
Make sure you bookmark this page – we’ll be updating it regularly as retailers share their best Black Friday deals. We’ll highlight genuinely good deals on products that perform well in our tough, independent tests, so you can buy with confidence.
- Which? experts uncover the best Black Friday deals
- How will Black Friday 2020 be different from previous years?
- Best Black Friday deals to look out for
- What did we learn from Amazon Prime Day?
- How will the second coronavirus lockdown affect Black Friday 2020?
- More on Black Friday
The best Black Friday deals uncovered by Which? experts
Black Friday 2020 officially lands on 27 November, so expect to see a whole host of retailers slashing prices on tech products and home appliances, big and small.
As the Black Friday bargains roll in, our team of product experts will be adding the best Black Friday deals to this page. Last year, we picked out hidden gems covering televisions, laptops, washing machines, blenders and more.
All of the best Black Friday deals we spotlight here will cover products we’ve gone hands-on with in the Which? test lab.
In previous years, we’ve seen retailers cut prices on below-average products in an effort to shift stock. By checking in with our expert reviews, you can ensure you’re getting a genuinely good deal on a product that won’t disappoint.
We’ve spotted that some retailers and manufacturers have already started slashing prices weeks before the big day, including Currys, Dyson, John Lewis and Richer Sounds. Here is our expert pick of these early bird Black Friday deals:
Kenwood Kmix KMX760CH – was £549, now £249 (54% off, according to Currys PC World)
We liked: whisks and whips well
We didn’t like: quite heavy
The stylish Kenwood kMix KMX760CH stand mixer will add some shine to your kitchen with its metallic top, while also helping you to avoid any kitchen mishaps with the smart speed controls that allow you to build up speed gradually. We typically see this mixer for around £349 at other times of the year so although the price drop might not be as big as Curry states, it’s still a decent deal. But what’s it like at kneading and is it worth your money?
(A recent Which? investigation into Currys PC World suggests the firm has an issue with how it handles complaints about faulty products. So do consider this before making a purchase.)
Amazon Fire TV Stick with 4K and Alexa – was £49.99, now £29.99 (40% off, according to Amazon)
We liked: brilliant sound
We didn’t like: no DLNA support
We rarely see the price of the Amazon Fire TV Stick with 4K and Alexa drop this low, so it’s well worth flagging. This streamer gives you instant access to apps, including Amazon Prime, Netflix and catch-up services. You’ll also now be able to watch the 4K content on those services and use your voice to search for what you want to watch. It’s packed with useful features but how well does it compare with rivals like the Chromecast Ultra?
Sony WH-1000XM3 – was £249, now £219 (12% off, according to Richer Sounds)
We liked: noise cancelling, lots of features on the app
We didn’t like: touch controls could be better
Sony’s flagship WH-1000XM3 over-ear headphones have a dedicated noise-cancelling processor and smart listening features that adapt to your environment. A handful of retailers have dropped the price to £219 which is still expensive but a decent discount. Are these headphones worth their high price, though?
Dyson V8 Absolute Pro – was £399, now £299 (25% off, according to Dyson)
We liked: easy to use
We didn’t like: short battery life on the most powerful setting
Dyson has released a couple of deals ahead of the big day, and this is a decent one. It’s a version of the mid-range V8 Absolute, with additional mini tools on the usual package. This is about as cheap as the V8 Absolute goes – it’s usually nearer £350. Dyson is selling an exclusive variant – the Dyson V8 Absolute Pro – which has a black cleaning tube and two tools more than the Extra version, including a flexi-hose extension.
You might want to hold out if you’re keen on the larger dust capacity and longer battery life of the V10 and V11 ranges, though.
AEG BPS355020M – was £569, now £399 (30% off, according to John Lewis)
Same price at: AO.com
We liked: quick to preheat
We didn’t like: you’ll probably need to follow the instruction manual for the first few uses
John Lewis is offering the AEG BPS355020M built-in oven for just £399 in its Black Friday sale, which is the cheapest we’ve ever seen it. It comes with a fold-down grill and a bake setting that’s designed to help you get a perfectly-formed crust on your homemade bread. It also has a pyrolytic program, so it should be easy to clean when you’ve finished, too – but is this what we found when we tested it in our lab?
Hisense RS696N4IB1- was £799, now £679 (15% off, according to AO.com)
We liked: chills quickly
We didn’t like: awkward to clean
This black American fridge freezer has a water dispenser and a huge net capacity of more than 500 litres. The Hisense RS696N4IB1was pretty reasonably priced pre Black Friday, so £679 is a definitely a deal to flag. But will it chill your food quickly? Find out in our Hisense fridge freezer review.
Huawei MateBook D 14 2020 – was £699, now £499 (28% off, according to AO.com)
We liked: thin and light design
We didn’t like: so-so speakers
The Huawei MateBook D 14 is a mid-range laptop with decent specifications that should make it a great laptop. AO.com is offering it for £499, down from £699. We’ve seen it for £599 at other times of the year but even £100 off is a good deal for a Core i5 laptop. But does it perform well in our lab tests?
Honor Watch GS Pro – was £249.99, now £199.99 (20% off, according to Amazon)
Same price at: Honor
We liked: superb battery life
We didn’t like: fewer smart features than on some models
The Honor Watch GS Pro is a chunky, rugged-looking smartwatch, which has a huge range of different sports modes and great battery life. Amazon has knocked 20% off the price for Black Friday, which means you’ll only pay £199.99. But can it track your activities accurately? Our test lab results have all the answers.
The Emma Original mattress – was £529, now £343.85 (35% off, according to Emma)
Same price at: John Lewis
We liked: exceptionally durable
We didn’t like: only available online
This bed-in-a-box foam mattress from Emma is only available online and is delivered vacuum-packed in a box to your doorstep. Delivery is free and, if you decide you don’t like it after sleeping on it for up to 100 nights, Emma will collect the mattress for free and issue a full refund. We’ve seen slightly lower price drops for this product during the last 12 months but this is still a decent discount if you’re in the market for a new mattress. Will it offer you enough support for your sleeping style, though?
Shark Anti Hair Wrap with Flexology and TruePet IZ251UKTDB – was £549, now £349 (36% off, according to Currys PC World)
We liked: easy to use, superb battery life
We didn’t like: poor carpet cleaning
The Shark Anti Hair Wrap with Flexology and TruePet IZ251UKTDB has been reduced to just £349 in Currys Black Friday sale. It comes with three lithium-ion batteries included, which means that using the charging dock, you can have two charging while you use the other. But is it any good at picking up pet hair?
More cordless vacuum deals
- Shark Anti Hair Wrap with Flexology and TruePet IZ201UKT (single battery) – was £379, now £199 at Shark (47% off, according to Shark)
- Tineco A10 Hero – was £229, now £134.20 at Amazon (41% off, according to Amazon)
LG OLED55CX5LB television- was £1,399, now £1,299 (8% off, according to Currys PC World)
Same price at: Richer Sounds
We liked: great sound and contrast
We didn’t like: voice control doesn’t work with every app, which is a shame
This OLED 55-inch is a premium product and one of the most popular series for OLED. We’ve seen its price gradually drop since it launched, but this is the cheapest we’ve seen it yet. However, at £1,299 it’s still pretty pricey. If you’re in the market for a high-end TV, it could be for you – check our independent review to make sure.
LG 49NANO816NA television – was £599, now £479 (20% off, according to Currys PC World)
We liked: crisp picture, great remote
We didn’t like: narrow viewing angle
The NANO81 series is exclusive to Currys. At £479, its 49-inch offering is the best price we’ve ever seen. We found it really easy to set up and use during our lab tests and LG is also known for making good TVs. So is this one to add to your shortlist?
TVs are always a popular purchase on Black Friday – see our round-up of Black Friday TV deals.
How will Black Friday 2020 be different from previous years?
The world is still dealing with the effects of the coronavirus pandemic, which means Black Friday will look very different this year. You won’t be seeing hordes of shoppers on the high-street clambering over each other to grab a big-screen TV – we expect most of the action to be taking place online.
The Coronavirus pandemic has had a huge impact on the way we shop. We can expect much more shopping to be done online this Black Friday, as footfall on the high street has dropped dramatically.
Shops on the high street that do remain open for business this year should be enforcing strict social distancing policies and customer limits. For areas of Scotland under tier four restrictions and in England, while still under lockdown, this means essential businesses only – although many non-essential businesses are open for click-and-collect customers and deliveries.
With many household budgets looking tighter than usual, it’s possible we’ll see less spending during Black Friday. There may also be deeper discounts than usual on certain items to help retailers clear backlogs of stock accumulated during lockdown.
But not all deals are worth jumping on. Even if a retailer brags about listing a product at its ‘cheapest ever price’, you could still find it on offer for less if you shop around. Taking advantage of a good deal for a bad product could cost you more in the long run, too, considering you may have to pay to get the flawed item repaired or replaced entirely.
Deliveries may also take longer, due to the need for social distancing in the warehouses which send the packages out.
Best Black Friday deals to look out for
Although Black Friday is meant to run on 27 November, lots of retailers will jump the gun and list their deals ahead of the big day. Based on our pricing research, we expected most sales to start the week before Black Friday – which is what actually happened.
Amazon Black Friday deals
Before it turned its attention to Black Friday, Amazon ran its Prime Day exclusively for its members, which took place on 13-14 October this year.
It opened up early bird Black Friday deals to buyers that aren’t signed up with Amazon Prime. Once Black Friday rolls around, Amazon will then refresh its hefty list of deals.
Here’s our round-up of the best Amazon Black Friday deals.
Apple Black Friday deals
Apple doesn’t hold its own Black Friday sale, so don’t expect to see huge savings on iPhones, iPads and Macs directly from the tech giant. Other retailers that stock Apple gadgets may be feeling more generous, though.
If you’re shopping for a new smartphone this Black Friday, keep your eyes peeled for discounts on old iPhone models that are getting fazed out to make way for the new designs.
Argos Black Friday deals
Argos has already started to make changes to its website ahead of 27 November. On its ‘Black Friday deals 2020’ page, the retailer has revealed that the website had a whopping 44.5 million page views last year.
Unsurprisingly, shoppers that tackle the in-store Black Friday sales this year will need to wear a face covering and follow social distancing guidelines. Argos notes that using its Click & Collect service may make things easier on the day.
The group’s website also suggests collecting your products ‘whilst picking up essential shopping’.
We picked out some early offers – see our round-up of the best Argos Black Friday deals.
Currys PC World Black Friday deals
In previous years, Currys PC World has promoted its ‘Black tag’ deals for Black Friday. Last year, we saw discounts on OLED TVs, streaming sticks, laptops, washing machines, vacuum cleaners and more.
We spotted that Curry’s started slashing prices weeks before the big day. It’s also now launched its second wave of price reductions, under the banner of ‘Ready Set Go!’. We’ve put our pick of the best Black Friday deals we’ve spotted on this page – scroll up to see or head straight to our round-up of the best Currys PC World Black Friday deals.
John Lewis Black Friday deals
Ahead of Black Friday, John Lewis urged shoppers to create an online wishlist and download the official John Lewis smartphone app for shopping on the move.
During Black Friday 2019, our products experts uncovered deals on the Apple iPad 10.2″, Dualit Domus kettle, Nest Hello Video Doorbell and Emma Original Mattress.
We noticed that John Lewis started price matching rivals ahead of its own Black Friday launch, and included these deals in our own coverage. It’s now officially launched its deals – see our pick of the best John Lewis Black Friday deals.
Best Black Friday deals of 2020: click to discover…
Home & garden Black Friday deals
- Best Black Friday deals on Dyson and Shark cordless vacuum cleaners: plus the alternatives to consider
- We’ve found a great cheap mattress for winter 2020
- How much do you need to pay for a good washing machine?
Technology Black Friday deals
- Best Black Friday deal on Apple iPhones
- Best Black Friday deals on smartwatches and fitness trackers
- Five TVs we think will be on offer this Black Friday
- Best Black Friday laptop deals 2020
- The best Black Friday deals on 5G phones
- Best Black Friday broadband and TV deals for 2020
- Best home printer deals for Black Friday 2020: what type of printer does your home need?
- Best Sim-only Black Friday deals 2020: our experts uncover the best offers
- Best Apple AirPods deals for Black Friday 2020: we reveal the best offers on AirPods and other wireless earbuds
Baby & Child Black Friday deals
Black Friday buying advice
What did we learn from Amazon Prime Day?
During Amazon Prime Day we saw impressive deals on smartphones, headphones, kitchen appliances, vacuum cleaners and more.
The Samsung Galaxy S10 5G dropped by 37%, from £1,099 to £689.49 making it the cheapest price we’ve ever seen on Amazon. You could also get your hands on the Bose SoundSport Free headphones for £110.99 (38% off).
If it was household appliances you were looking for Amazon also dropped the price of the Gtech AirRam MK2 from £199.99 to £129.99 (35% off) and the Ninja AF100UK Air Fryer from £119.99 to £99 (17% off).
If you like the look of any of the deals above, but you missed out on Prime Day, don’t panic – we’re expecting to see similar products on sale for Black Friday.
Prime Day also reinforced the importance of not assuming every deal is a good one. We tracked the price of all the deals we recommended so you could feel confident that you were actually getting a bargain. And we also flagged products that were either unsafe, not up to scratch in our tests or weren’t the cheapest you could get it for at other times of the year.
Always run a quick web search to see if the product you’re considering is available elsewhere for less and read our reviews to avoid buying a dud.
How will the second coronavirus lockdown affect Black Friday 2020?
Depending on where you live, it’s likely that all non-essential shops will be closed over Black Friday and Cyber Monday 2020.
For some online-only retailers, like Amazon, plans can still go ahead. But for retailers that do most of their business in-store, it won’t be so easy.
You should be aware that while you will still be able to get deals online, stock might sell out more quickly, websites may be slower because more people will be shopping virtually and deliveries may also take longer.
Try to be as prepared as possible before the big day so you don’t miss out – keep checking in with us to find the great deals we’ve handpicked for you.
How did the last lockdown affect what people wanted to buy?
The last lockdown wasn’t all about buying toilet roll and pasta – we noticed a distinct difference in the types of products people were searching for on which.co.uk.
As everyone was at home most of the time, it’s no wonder that traffic to our TV reviews soared. More virtual home offices, plus schools being closed and kids having to switch to working online, meant that our laptop reviews and printer reviews were also very popular.
It wasn’t all about tech products, though. Spending more time at home, particularly with children, inevitably means more mess. So our expert pick of the best five vacuum cleaners racked up a lot of visits.
It was also nice to see that flour and yeast shortages didn’t dampen people’s quest for fresh bread, judging by the number of people who checked out our breadmaker reviews.
If you’re looking for the best Black Friday deals to get you through lockdown, bookmark this page and we’ll help you get a genuine bargain.
Amazon Prime Black Friday scam to watch out for
As we gear up to one of the busiest times of year for shopping and online transactions, consumers should be on high alert for any potential scams.
One that’s been doing the rounds for a while now is the Amazon Prime renewal scam, where an automated call impersonates Amazon Prime, telling victims their subscription will be ‘renewed’ for £39.99. You’ll then be asked to ‘press 1’ to connect with a fraudulent ‘account manager’ where it’s highly likely scammers will attempt to extort bank details and/or personal data from you.
If you receive this call, hang up immediately. Amazon will never contact you in this way.
If you do think you may have given sensitive information to scammers, contact your bank straight away.
Here’s everything you need to know about how to deal with phone scams.
More on Black Friday
- Black Friday insider’s guide
- How to check if a Black Friday deal is real
- Your rights on Black Friday deals
- Top shopping tips for Black Friday sales
This story was originally published on 13 October 2020. We’ll keep updating it whenever we spot new Black Friday deals that our experts believe are worth buying.