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Black Friday is here and, to save you time and money, we’ll be powering through waves of the top Black Friday deals to uncover the best of the best. With coronavirus keeping many shoppers at home this year, we’re expecting huge discounts online.
You’ll see our pick of the best Black Friday deals, below.
All of the top Black Friday deals we spotlight here will cover products we’ve gone hands-on with in the Which? test lab. Plus, thanks to our extensive pricing knowledge, we will only show you the deals that we genuinely consider to be good value. So you can be confident you’re getting the best discounts.
Although we do recommend you take a look at our independent reviews before buying to check if a product is the right choice for you.
Keep scrolling for the best Black Friday deals from retailers including Amazon, Apple, Argos, Currys PC World and John Lewis.
Make sure you bookmark this page – we’ll be updating it regularly as retailers share their best Black Friday deals. We’ll highlight genuinely good deals on products that perform well in our tough, independent tests, so you can buy with confidence.
- Which? experts uncover the best Black Friday deals
- How will Black Friday 2020 be different from previous years?
- Best Black Friday deals to look out for
- How will the second coronavirus lockdown affect Black Friday 2020?
- What did we learn from Amazon Prime Day?
- More on Black Friday
The best Black Friday deals uncovered by Which? experts
Black Friday 2020 has officially landed, so expect to see a whole host of retailers slashing prices on tech products and home appliances, big and small.
As the Black Friday bargains roll in, our team of product experts will be adding the best Black Friday deals to this page. Last year, we picked out hidden gems covering televisions, laptops, washing machines, blenders and more.
Every product listed here scores well in our independent lab tests, although we recommend you take a look at our rigorous reviews to see if it’s right for you.
In previous years, we’ve seen retailers cut prices on below-average products in an effort to shift stock. By checking in with our expert reviews, you can ensure you’re getting a genuinely good deal on a product that won’t disappoint.
Here is our expert pick of the best Black Friday deals for 2020:
LG SN11RG sound bar – was £1,499, now £749 (50% off, according to Currys PC World)
Same price at: Richer Sounds
We liked: subwoofer and rear speakers included
We didn’t like: a few ease of use niggles
Alongside Dolby Atmos, this premium sound bar also comes with a wireless subwoofer and two rear speakers for surround sound. It sits at the very top end of the market as you can clearly see from its before price (£1,499). However, Currys is offering a staggering 50% discount for Black Friday, saving you a hefty £551. Does its sound quality justify the high price, though?
(A recent Which? investigation into Currys PC World suggests the firm has an issue with how it handles complaints about faulty products. So do consider this before making a purchase.)
Apple iPhone 11 – was £729, now £579 (20% off, according to Very)
Same price at: Amazon
We liked: top-notch camera quality
We didn’t like: not 5G ready
The iPhone 11 is the cheapest iPhone since the iPhone 8 and now you can pick it up for even less. Very has dropped its price by 20% – which is a pretty decent discount and definitely one to flag. Price aside, the addition of a telephoto lens and a faster processor than any previous-generation iPhone also makes this model stand out. But can its battery and display really compete with other premium phones?
Bugaboo Bee 5 – was £689, now £399 (42% off, according to naturalbabyshower.co.uk)
We liked: large hood
We didn’t like: slightly fiddly to fold
The Bugaboo Bee 5 pushchair can be customised with a range of assorted colours, has a reversible seat and is travel system compatible with certain Maxi Cosi and Britax Romer car seats. It’s soon to be replaced by the Bugaboo Bee 6 so we weren’t surprised when we spotted it for just under £400. But even with such an impressive discount, you’ll want to make sure it’s easy to manoeuvre.
More baby & child deals
Silver Cross Dream iSize + Isofix base car seat – was £395, now £300 at Silvercrossbaby.com (24% off, according to Silvercrossbaby.com)
Sony Xperia II – was £1,099.99, now £799.99 (27% off according to Currys PC World)
Same price at: John Lewis
We liked: excellent rear cameras
We didn’t like: no face scanner
Currys has slashed its price for the Sony Xperia by an impressive £300 and John Lewis has followed suit – a pretty decent discount off what was a very expensive phone to start with. But along with 5G technology, a triple rear lens and claims to be ‘built for speed’, does the Xperia’s top-of-the range features justify its high price?
Apple Macbook Air 2020 (Core i3) – was £999, now £879 (12% off, according to Currys PC World)
We liked: lovely build quality
We didn’t like: battery life not as good as some other high-end laptops
Apple overhauled its MacBook Air in early 2020 with a new keyboard and updated technical specifications, including new processor options. It typically costs £999 but Currys has discounted it by 12% in its Black Fri-yay sale which means you’ll only have to pay £879. It’s Apple’s lightest laptop yet but is its screen performance and sound quality worth paying more for?
Sonos One SL – was £179, now £139 (22% off, according to Sonos)
We liked: well built
We didn’t like: time consuming to set up
Sonos and a handful of other retailers have slashed the price of the Sonos One SL by £40 in this year’s Black Friday sales. The multi-room wireless speaker system supports tons of music-streaming services including Amazon Music, Apple Music, Deezer and Spotify and can even be incorporated into an existing Sonos speaker setup. But none of this matters if it doesn’t sound any good. Does this well-known brand live up to the hype?
Dualit Domus DLT22 toaster – was £85.99, now £34.40 (60% off, according to Dualit)
We liked: fits lots of different-sized slices
We didn’t like: not easy to clean
With an impressive 60% off, you can buy the Domus DLT22 for just over £34 in Dualit’s Black Friday sale. This feature-packed, two-slice toaster comes with an extra-lift lever for hard-to-reach items, a bagel setting to only toast on one side, ‘peek and pop’ to check your toast before it’s done, and nine browning settings. But does it do a good job at the basic task of toasting?
Dyson V7 Animal – was £299, now £199 (33% off, according to Argos)
Same price at: Currys PC World
We liked: versatile and easy to use
We didn’t like: not great for cleaning larger debris
The V7 Animal has been reduced to £199 by Argos in its Black Friday sale, which is a pretty decent discount. Plus you’ll get two extra tools included in the deal. This model was re-released for 2020 with a new filtration system and a ‘Reach Under’ tool, which uses a hinge attachment to fold the stick and let you reach further under furniture during cleaning. But is the new Dyson V7 Animal an improvement on the old model and how well will it clean your floors?
LG 49NANO816NA television – was £599, now £479 (20% off, according to Currys PC World)
We liked: crisp picture, great remote
We didn’t like: narrow viewing angle
The NANO81 series is exclusive to Currys. At £479, its 49-inch offering is the best price we’ve ever seen. We found it really easy to set up and use during our lab tests and LG is also known for making good TVs. So is this one to add to your shortlist?
More TV deals
- LG 43 Inch 43UN73906LE TV – now £329 at Argos (equivalent sets from LG are usually around £399)
- Samsung QE65Q80T – was £1,999, now £1,299 at John Lewis (35% off, according to John Lewis)
Microsoft Surface Laptop 3 13.5-inch – was £999, now £779 (22% off, according to Amazon)
We liked: superb design and build
We didn’t like: lacks some basic ports
We’ve spotted the Microsoft Surface Laptop 3 for just £779 – this is by far the cheapest we’ve ever seen it. The 13.5 inch laptop boasts the very latest processors from Intel and some minor design tweaks compared to its predecessor, but how does its screen performance compare with premium rivals such as the Dell XPS 13?
Gtech HT30 Cordless Hedge Trimmer – was £214.98, now £99.99 (53% off, according to Gtech)
We liked: very easy to use
We didn’t like: really long recharge time
Gtech has halved the price of its HT30 cordless hedge trimmer in its Black Friday sale and chucked in some safety gloves and goggles, too. Light, cordless hedge trimmers that can deliver enough power to easily cut through hedges are rare but with what Gtech describes as its ‘thickest, most durable blade ever’ – can the HT30 deliver?
Read our expert Gtech HT30 Cordless Hedge Trimmer review, or buy it now at Gtech (no longer available to buy).
Samsung Galaxy Tab S6 – was £619, now £499 (19% off, according to Argos)
We liked: excellent speakers
We didn’t like: battery life fine but not exceptional
Argos has reduced the Galaxy Tab S6 as part of its Black Friday sale. Priced at £499, it’s still pretty expensive but for this you’ll get Dolby-branded speakers, a Bluetooth-enabled stylus and the very latest software. But does its screen quality justify the premium price?
Read our expert Samsung Galaxy Tab S6 review, or buy it now at Argos.
Siemens EQ.500 TQ503GB1 – was £599, now £449.99 (25% off, according to John Lewis)
We liked: makes tasty espressos
We didn’t like: collection container gets very dirty
At just under £450 this is the cheapest we’ve ever seen the Siemens automated bean-to-cup coffee machine. It’s packed with features, has a bright, clear touch display and a whole host of drink choices, including a double-shot option if you need an extra boost. But how quickly can it make your early morning espresso?
Samsung Galaxy Watch Active – was £199, now £129 (35% off, according to Currys PC World)
We liked: excellent tracking for swimmers
We didn’t like: less ideal for Apple than Android users
The Samsung Galaxy Watch Active is a streamlined, discreet-looking smartwatch that offers sleep tracking, swim tracking, help with managing your stress levels, music control and more. Currys is offering 35% off in its Black Friday sale, along with other retailers including John Lewis and Argos. The price of this watch did drop to £150 earlier in the year but this is the lowest we’ve seen it. It looks great and is packed with features and apps, but how well does it track your activity?
Kenwood Kmix KMX760CH – was £549, now £249 (54% off, according to Currys PC World)
We liked: whisks and whips well
We didn’t like: quite heavy
The stylish Kenwood kMix KMX760CH stand mixer will add some shine to your kitchen with its metallic top, while also helping you to avoid any kitchen mishaps with the smart speed controls that allow you to build up speed gradually. We typically see this mixer for around £349 at other times of the year so although the price drop might not be as big as Curry states, it’s still a decent deal. But what’s it like at kneading and is it worth your money?
Amazon Fire TV Stick with 4K and Alexa – was £49.99, now £29.99 (40% off, according to Amazon)
We liked: brilliant sound
We didn’t like: no DLNA support
We rarely see the price of the Amazon Fire TV Stick with 4K and Alexa drop this low, so it’s well worth flagging. This streamer gives you instant access to apps, including Amazon Prime, Netflix and catch-up services. You’ll also now be able to watch the 4K content on those services and use your voice to search for what you want to watch. It’s packed with useful features but how well does it compare with rivals like the Chromecast Ultra?
Sony WH-1000XM3 – was £249, now £219 (12% off, according to Richer Sounds)
We liked: noise cancelling, lots of features on the app
We didn’t like: touch controls could be better
Sony’s flagship WH-1000XM3 over-ear headphones have a dedicated noise-cancelling processor and smart listening features that adapt to your environment. A handful of retailers have dropped the price to £219 which is still expensive but a decent discount. Are these headphones worth their high price, though?
Dyson V8 Absolute Extra – was £399, now £299 (25% off, according to Currys PC World)
We liked: easy to use
We didn’t like: short battery life on the most powerful setting
Currys has released a couple of Dyson deals for Black Friday, and this is a decent one. It’s a version of the mid-range V8 Absolute, with additional mini tools on the usual package. This is about as cheap as the V8 Absolute goes – it’s usually nearer £350.
You might want to hold out if you’re keen on the larger dust capacity and longer battery life of the V10 and V11 ranges, though.
AEG BPS355020M – was £569, now £399 (30% off, according to John Lewis)
We liked: quick to preheat
We didn’t like: you’ll probably need to follow the instruction manual for the first few uses
John Lewis is offering the AEG BPS355020M built-in oven for just £399 in its Black Friday sale, which is the cheapest we’ve ever seen it. It comes with a fold-down grill and a bake setting that’s designed to help you get a perfectly-formed crust on your homemade bread. It also has a pyrolytic program, so it should be easy to clean when you’ve finished, too – but is this what we found when we tested it in our lab?
Huawei MateBook D 14 2020 – was £699, now £499 (28% off, according to AO.com)
We liked: thin and light design
We didn’t like: so-so speakers
The Huawei MateBook D 14 is a mid-range laptop with decent specifications that should make it a great laptop. AO.com is offering it for £499, down from £699. We’ve seen it for £599 at other times of the year but even £100 off is a good deal for a Core i5 laptop. But does it perform well in our lab tests?
Honor Watch GS Pro – was £249.99, now £179.99 (28% off, according to Amazon)
We liked: superb battery life
We didn’t like: fewer smart features than on some models
The Honor Watch GS Pro is a chunky, rugged-looking smartwatch, which has a huge range of different sports modes and great battery life. Amazon has knocked 28% off the price for Black Friday, which means you’ll only pay £179.99. But can it track your activities accurately? Our test lab results have all the answers.
The Emma Original mattress – was £529, now £343.85 (35% off, according to Emma)
Same price at: John Lewis
We liked: exceptionally durable
We didn’t like: only available online
This bed-in-a-box foam mattress from Emma is only available online and is delivered vacuum-packed in a box to your doorstep. Delivery is free and, if you decide you don’t like it after sleeping on it for up to 100 nights, Emma will collect the mattress for free and issue a full refund. We’ve seen slightly lower price drops for this product during the last 12 months but this is still a decent discount if you’re in the market for a new mattress. Will it offer you enough support for your sleeping style, though?
Shark Anti Hair Wrap with Flexology and TruePet IZ251UKTDB – was £549, now £349 (36% off, according to Currys PC World)
We liked: easy to use, superb battery life
We didn’t like: poor carpet cleaning
The Shark Anti Hair Wrap with Flexology and TruePet IZ251UKTDB has been reduced to just £349 in Currys Black Friday sale. It comes with three lithium-ion batteries included, which means that using the charging dock, you can have two charging while you use the other. But is it any good at picking up pet hair?
More cordless vacuum deals
- Shark Anti Hair Wrap with Flexology and TruePet IZ201UKT (single battery) – was £379, now £199 at Shark (47% off, according to Shark)
- Tineco A10 Hero – was £229, now £134.25 at Amazon (41% off, according to Amazon)
LG OLED55CX5LB television- was £1,399, now £1,299 (8% off, according to Currys PC World)
Same price at: Richer Sounds
We liked: great sound and contrast
We didn’t like: voice control doesn’t work with every app, which is a shame
This OLED 55-inch is a premium product and one of the most popular series for OLED. We’ve seen its price gradually drop since it launched, but this is the cheapest we’ve seen it yet. However, at £1,299 it’s still pretty pricey. If you’re in the market for a high-end TV, it could be for you – check our independent review to make sure.
TVs are always a popular purchase on Black Friday – see our round-up of Black Friday TV deals.
How will Black Friday 2020 be different from previous years?
The world is still dealing with the effects of the coronavirus pandemic, which means Black Friday will look very different this year. You won’t be seeing hordes of shoppers on the high-street clambering over each other to grab a big-screen TV – we expect most of the action to be taking place online.
The Coronavirus pandemic has had a huge impact on the way we shop. We can expect much more shopping to be done online this Black Friday, as footfall on the high street has dropped dramatically.
Shops on the high street that do remain open for business this year should be enforcing strict social distancing policies and customer limits. For areas of Scotland under tier four restrictions and in England, while still under lockdown, this means essential businesses only – although many non-essential businesses are open for click-and-collect customers and deliveries.
With many household budgets looking tighter than usual, it’s possible we’ll see less spending during Black Friday. There may also be deeper discounts than usual on certain items to help retailers clear backlogs of stock accumulated during lockdown.
But not all Black Friday deals are worth jumping on. Even if a retailer brags about listing a product at its ‘cheapest ever price’, you could still find it on offer for less if you shop around. Taking advantage of a good deal for a bad product could cost you more in the long run, too, considering you may have to pay to get the flawed item repaired or replaced entirely.
Deliveries may also take longer, due to the need for social distancing in the warehouses which send the packages out.
Best Black Friday deals to look out for
Although Black Friday is meant to run on 27 November, lots of retailers jumped the gun and listed their deals ahead of the big day. Based on our pricing research, we expected most sales to start the week before Black Friday – which is what actually happened.
Amazon Black Friday deals
Before it turned its attention to Black Friday, Amazon ran its Prime Day exclusively for its members, which took place on 13-14 October this year.
It opened up early bird Black Friday deals to buyers that aren’t signed up with Amazon Prime. Once Black Friday rolled around, Amazon refreshed its hefty list of deals.
Here’s our round-up of the best Amazon Black Friday deals.
Apple Black Friday deals
Apple doesn’t hold its own Black Friday sale, so don’t expect to see huge savings on iPhones, iPads and Macs directly from the tech giant. Other retailers that stock Apple gadgets may be feeling more generous, though.
If you’re shopping for a new smartphone this Black Friday, keep your eyes peeled for discounts on old iPhone models that are getting fazed out to make way for the new designs.
Fancy a pair of Apple AirPods? See our pick of the best Apple AirPod deals for Black Friday.
Argos Black Friday deals
Argos made changes to its website ahead of 27 November. On its ‘Black Friday deals 2020’ page, the retailer has revealed that the website had a whopping 44.5 million page views last year.
Unsurprisingly, shoppers that tackle the in-store Black Friday sales this year will need to wear a face covering and follow social distancing guidelines. Argos noted that using its Click & Collect service may make things easier on the day.
The group’s website also suggests collecting your products ‘whilst picking up essential shopping’.
See our round-up of the best Argos Black Friday deals.
Currys PC World Black Friday deals
In previous years, Currys PC World has promoted its ‘Black tag’ deals for Black Friday. Last year, we saw discounts on OLED TVs, streaming sticks, laptops, washing machines, vacuum cleaners and more.
We spotted that Curry’s started slashing prices weeks before the big day. It then started its second wave of price reductions, under the banner of ‘Ready Set Go!’ and now it’s fully launched its ‘Black Fri-yay deals’.
We’ve put our pick of the best Black Friday deals we’ve spotted on this page – scroll up to see or head straight to our round-up of the best Currys PC World Black Friday deals.
John Lewis Black Friday deals
Ahead of Black Friday, John Lewis urged shoppers to create an online wishlist and download the official John Lewis smartphone app for shopping on the move.
During Black Friday 2019, our products experts uncovered deals on the Apple iPad 10.2″, Dualit Domus kettle, Nest Hello Video Doorbell and Emma Original Mattress.
We noticed that John Lewis started price matching rivals ahead of its own Black Friday launch, and included these deals in our own coverage. It’s now officially launched its deals – see our pick of the best John Lewis Black Friday deals.
Best Black Friday deals of 2020: click to discover…
Home & garden Black Friday deals
- How much do you need to pay for a good washing machine?
- Black Friday mattress deals
- How much do you need to spend on a good air purifier for Black Friday?
- Best Black Friday deals on microwaves, air fryers, soup makers and other kitchen gadgets
- How much do you need to pay for a good tumble dryer?
- Best Black Friday deals on Dyson and Shark cordless vacuum cleaners: plus the alternatives to consider
- How to spot a good Black Friday deal on home improvements
- Best Black Friday Nespresso, Dolce Gusto and Lavazza coffee machine deals
- Best Black Friday electric bike deals for 2020
Technology Black Friday deals
- Black Friday Samsung 4K TV deals
- Are LG’s Black Friday TV ranges worth buying?
- Which? reveals best places to buy tech, from laptops to TVs
- Will a sound bar really make your TV sound better?
- The best Black Friday deals on 5G phones
- Best Black Friday deal on Apple iPhones
- Best Black Friday laptop deals 2020
- Best Sim-only Black Friday deals
- Best Black Friday broadband and TV deals for 2020
- Best Black Friday deals on smartwatches and fitness trackers
- Best Apple AirPods deals for Black Friday 2020: we reveal the best offers on AirPods and other wireless earbuds
- Best home printer deals for Black Friday 2020: what type of printer does your home need?
- Best Black Friday deals on Ring video doorbells
- Best Black Friday iPad and tablet deals
Baby & Child Black Friday deals
Black Friday buying advice
- 85% of Black Friday product prices aren’t the cheapest they’ve ever been
- How to avoid fake reviews on Amazon in the Black Friday sale
- How long do you have to return goods purchased on Black Friday?
How will the second coronavirus lockdown affect Black Friday 2020?
Depending on where you live, it’s likely that all non-essential shops will be closed over Black Friday and Cyber Monday 2020.
For some online-only retailers, like Amazon, plans can still go ahead. But for retailers that do most of their business in-store, it won’t be so easy.
You should be aware that while you will still be able to get deals online, stock might sell out more quickly, websites may be slower because more people will be shopping virtually and deliveries may also take longer.
Try to be as prepared as possible before the big day so you don’t miss out – keep checking in with us to find the great deals we’ve handpicked for you.
How did the last lockdown affect what people wanted to buy?
The last lockdown wasn’t all about buying toilet roll and pasta – we noticed a distinct difference in the types of products people were searching for on which.co.uk.
As everyone was at home most of the time, it’s no wonder that traffic to our TV reviews soared. More virtual home offices, plus schools being closed and kids having to switch to working online, meant that our laptop reviews and printer reviews were also very popular.
It wasn’t all about tech products, though. Spending more time at home, particularly with children, inevitably means more mess. So our expert pick of the best five vacuum cleaners racked up a lot of visits.
It was also nice to see that flour and yeast shortages didn’t dampen people’s quest for fresh bread, judging by the number of people who checked out our breadmaker reviews.
If you’re looking for the best Black Friday deals to get you through lockdown, bookmark this page and we’ll help you get a genuine bargain.
What did we learn from Amazon Prime Day?
During Amazon Prime Day we saw impressive deals on smartphones, headphones, kitchen appliances, vacuum cleaners and more.
The Samsung Galaxy S10 5G dropped by 37%, from £1,099 to £689.49 making it the cheapest price we’ve ever seen on Amazon. You could also get your hands on the Bose SoundSport Free headphones for £110.99 (38% off).
If it was household appliances you were looking for Amazon also dropped the price of the Gtech AirRam MK2 from £199.99 to £129.99 (35% off) and the Ninja AF100UK Air Fryer from £119.99 to £99 (17% off).
If you like the look of any of the deals above, but you missed out on Prime Day, don’t panic – we’re expecting to see similar products on sale for Black Friday.
Prime Day reinforced the importance of not assuming every deal is a good one. We tracked the price of all the deals we recommended so you could feel confident that you were actually getting a bargain. And we also flagged products that were either unsafe, not up to scratch in our tests or weren’t the cheapest you could get it for at other times of the year.
Always run a quick web search to see if the product you’re considering is available elsewhere for less and read our reviews to avoid buying a dud.
Amazon Prime Black Friday scam to watch out for
As we gear up to one of the busiest times of year for shopping and online transactions, consumers should be on high alert for any potential scams.
One that’s been doing the rounds for a while now is the Amazon Prime renewal scam, where an automated call impersonates Amazon Prime, telling victims their subscription will be ‘renewed’ for £39.99. You’ll then be asked to ‘press 1’ to connect with a fraudulent ‘account manager’ where it’s highly likely scammers will attempt to extort bank details and/or personal data from you.
If you receive this call, hang up immediately. Amazon will never contact you in this way.
If you do think you may have given sensitive information to scammers, contact your bank straight away.
Here’s everything you need to know about how to deal with phone scams.
More on Black Friday
- Black Friday insider’s guide
- How to check if a Black Friday deal is real
- Your rights on Black Friday deals
- Top shopping tips for Black Friday sales
This story was originally published on 13 October 2020. We’ll keep updating it whenever we spot new Black Friday deals that our experts believe are worth buying.