We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies as per our policy which also explains how to change your preferences.

Best and worst broadband providers 2018

By Jon Barrow

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

We ask thousands of broadband customers about their experiences, so that we can tell you which providers you should use and the ones you should avoid.

Want to switch your broadband provider? Read on and discover what the broadband providers' customers really think of them.

The best broadband companies offer a great service at a great price. They provide a fast connection you can rely on, and are on hand to help in the rare instance that something goes wrong.

But our broadband survey reveals that many broadband providers still don't deliver on those fronts.

Best broadband providers overview

Two providers in our latest survey impressed their customers enough to make it as Which? Recommended Providers. The names may surprise you, but both offer decent speeds and excellent customer service. They're also good value, so signing up for one of their packages won't break the bank.

You can use our research to discover:

  • The full results of our latest survey, with ratings for all the major providers including BT, Sky, TalkTalk and Virgin Media.
  • Which two internet service providers (ISPs) we rated as Which? Recommended Providers.
  • A full breakdown of how each provider is rated for customer service, value for money, connection speed, technical support and more.
  • Individual overviews of each provider, revealing everything from the deals they offer to the levels of complaints about them.
  • Lab reviews of the equipment they supply.
  • Quotes from real customers on their experiences.

To get all this information, sign up for a Which? trial.

We’ll tell you exactly what you need to know about all the UK’s biggest broadband providers and will help you avoid signing up for a deal you'll come to regret.

If you're already a member, then simply log in to unlock the table below and access our research results.

Broadband satisfaction survey results
ISP WRP Speed Reliability Value Ease of contacting Customer service Technical support Customer score
Subscriber only content Y 91%
Subscriber only content Y 71%
Subscriber only content   69%
Subscriber only content   n/a n/a n/a n/a n/a n/a 65%
Subscriber only content   65%
Subscriber only content   59%
Subscriber only content   56%
Subscriber only content   56%
Subscriber only content   52%
Subscriber only content           49%
Subscriber only content   48%
Subscriber only content   46%
Table notes: Based on a survey of 1901 telecoms customers conducted in December 2017 and January 2018. Ratings and scores are for broadband and phone packages. WRP stands for Which? Recommended Provider.

Which? members can log in now to unlock the table above, plus our expert analysis on this page. Not yet a member? Then sign up for Which? trial to unlock our results and all of our online reviews including the latest broadband deals.

What makes a Which? Recommended Provider?

Which? Recommended Providers are the cream of the crop, and the accolade is only given to ISPs that achieve a customer score of 70% or above.

That's not all. We know that price is important,so we only give the award to those companies that we feel charge a reasonable price for their services. If they charge too much, then they're not eligible to be Which? Recommended Providers, whatever score they receive in the survey.


Related products

See all broadband deals