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Which? reveals the best and worst kitchen companies for 2018

The top brand scores an impressive 90%, while the bottom gets a measly 56%

Which? reveals the best and worst kitchen companies for 2018

There are a whopping 34 percentage points between the customer scores for the highest and lowest-rated kitchen brands in our latest survey of 3,443 kitchen owners.

This year, for the first time, we’ve been able to rate online retailer DIY Kitchens. It sits alongside well-known brands including B&QHowdens JoineryIkeaJohn Lewis and Wren Kitchens.

A number of brands are neck-and-neck, while others leap miles ahead of the pack. It’s not always the most expensive brands that offer excellent customer service, quality and value for money.

Will DIY Kitchens knock the reigning champion off the top spot? Will any cheap brands beat more expensive retailers? Visit our guide to the best and worst kitchen companies to find out.

Most popular kitchen brands

Out of the 10 brands we’ve rated, Howdens Joinery was the most purchased – 19% of people bought a kitchen here.

However, the largest percentage of people (24%) went with a local independent kitchen or DIY company.

Collectively, independent companies scored highly in our survey, showing that a local tradesperson is worth considering.

However, three brands were rated above them – one earning a phenomenal customer score of 90% – and they’re not brands you’d have to spend a fortune with to get a good-quality kitchen.

If you’re looking for a reliable kitchen fitter or company in you area, visit Which? Trusted Trader for our recommendations.

Kitchen quality and durability

We calculate customer scores by asking people how satisfied they are with a brand and how likely they are to recommend that brand and its services to a friend.

In addition to these scores, we ask people to rate kitchen brands for five factors:

  • Customer service
  • Value for money
  • Quality of product
  • Quality of finish
  • Durability

Each company is rated on these elements using a five-point scale, from very poor to excellent.

We also asked people about the durability of their kitchen over the past 10 years, to see how well kitchens from these brands will last.

The top six brands gained four (good) and five (excellent) stars across the board, including for durability. Any of them would be a safe bet if you have a busy household that will put your kitchen through a lot of wear and tear.

The brand in last place was the only one to get three stars for durability, showing that its kitchens haven’t fared quite so well.

Kitchen with dog

The bottom five brands only scored three stars for customer service.

We also asked consumers to rate their kitchen units, doors and worktops individually to find out which materials – from solid wood to laminate-covered chipboard – are the best quality and will stand the test of time.

Read our page on kitchen units, doors and worktops for all our advice and ratings.

Kitchen installation

A gorgeous, high-quality kitchen won’t live up to expectations if it’s installed badly. 43% of the people we surveyed had their kitchen installed by the same company they bought it from.

As well as rating the brands’ kitchens, we’ve also assessed installation services from B&Q, Homebase, John Lewis, Magnet, Wickes and Wren Kitchens.

In this area, the leader of the pack got a score of 83%, while the company trailing behind scored just 51%.

But not everyone used the same company for installation:

  • 25% found an installer themselves
  • 12% used an installer recommended by the company they’d bought from
  • 9% fitted their kitchen themselves
  • 5% got a friend or family member to do it.

Independent traders were also included in our analysis and, again, the results show they’re certainly worth considering. Head to our guide to kitchen installation for the full results.

Our research

To find out which are the best and worst kitchen brands, in October and November 2017 we asked 3,443 Which? members about the kitchen they bought in the past 10 years, and their experiences with the brand they bought it from.

This included rating the quality and durability of the kitchen (overall and its various components), the brand’s customer service, value for money and the kitchen installation service (if used).

Overall brand and installation customer scores are based on how satisfied customers were with the brand or installation, and how likely they were to recommend it to a friend.

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