By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Best Apple deals for May 2025
Big price drops on Apple products are rare, but we've searched the sales to find you the best deals on MacBooks, Apple watches, AirPods, AirTags, iPads and iPhones.
Each month, our experts sort through reams of bargains to find products that have performed well in our independent tests and have a genuine discount.
Read our picks for the best Apple deals.
Get genuine deals and discounts delivered monthly and on special sales events to your inbox directly with the deals newsletter
Best Apple deals
The following Apple offers are the best we've seen across a variety of retailers. We've included prices from a range choice of shops so you can compare.
Just straight to:
* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
Best Apple MacBook deals
Apple 14-inch MacBook Pro M4 (late 2024)
*Average price in the past six months: £1,539. Cheapest price in the past six months: £1,434
- Apple M4 Pro processor
- 16GB Ram
- 512GB storage
We like: Brilliant screen
We don’t like: Heavier than most 14-inch laptops
This 14-inch laptop from Apple has a powerful Apple M4 processor, 16GB of Ram and a 512GB SSD.
There are three USB-C ports (super-high-speed Thunderbolt 4 data transfer format), an HDMI port, SD card reader and 3.5mm headphone/microphone jack. It also has a MagSafe charging port and a fingerprint reader for swift, secure login – but no face scanner.
It weighs 1.54kg, which is heavy for a 14-inch laptop, but this is due in part to its all-metal aluminium body and glass screen.
To find out how whether this laptop is worth your money, see our expert Apple MacBook Pro M4 review.
Find more great deals with our best laptop deals.
Best AirPod deals
Apple AirPods Pro (2nd generation)
* Average price in the past six months: £221.36. Cheapest price in the past six months: £179.00
- In-ear headphones
- Weigh 11g
- Noise cancelling
We like: Controls built into the headphones
We don't like: Limited functionality with Android devices
Apple's ever-popular truly wireless earbuds come with additional features over the first-generation. You can now swap out the eartips and the charging case has been updated.
They're rated IPX4 water and sweat resistant – meaning you can get water on them, but they shouldn't go for a swim.
Read our Apple AirPods Pro (2nd generation) review.
See how a pair of AirPods compare in our headphone reviews.
Best Apple Watch deals
Apple Watch Series 9
*Average price in the past six months: £367.45. Cheapest price in the past six months: £315
- Weight: 47.4g
- 45mm screen
- Built-in GPS
We like: The removable strap
We don't like: Not compatible with Android phones
Apple Watch Series 9 is the brand's flagship 2023 watch but still packs punches two years later.
The wearable tech can do everything from monitor your heart rate, measure the amount of oxygen in your blood and track if you've had a fall. It can't, however, measure your blood pressure as some other models can.
Read our review of the Apple Watch Series 9 to see whether it's worth its price tag.
Pick up the Apple Watch Series 9 from John Lewis for £329 or compare prices below:
Best AirTag deals
Apple AirTag
*Average price in the past six months: £33. Cheapest price in the past six months: £25
- 31.9 × 31.9 × 8.0mm
- Weighs 11g
- 1-year claimed battery life
We like: Can set 'geofences' to alert you if you leave it behind
We don't like: Only compatible with other Apple devices
AirTags connect to other Apple devices using Bluetooth and can be placed in wallets, keys and other valuable items to keep track of them.
There is a built-in speaker which emits a noise if you need to find your item and Apple claim the battery life lasts a year.
Read our review of the best Bluetooth trackers
iPad discounts
Apple 11-inch iPad (2025)
*Average price in the past six months: £326. Cheapest price in the past six months: £309
- 10.9-inch screen
- A16 Bionic processor and 6GB of Ram
- 1,640 x 2,360 resolution screen
We like: Cheapest iPad since the 2022 launch
We didn't like: Camera quality can vary
The latest iPad (2025) is sure to tempt Apple fans, launching at almost half the price of an iPad Air and £170 less than the iPad Mini. It's brand new so any discounts aren't going to knock your socks off, but John Lewis has the best deal (£310) we've found if you're happy to buy it in silver. Plus, a lot of retailers offer extras with iPads, such as free Apple Music for three months.
This model has a 10.9-inch screen with 2,360 x 1,640-pixel resolution. It runs on the A16 Bionic chip with 6GB of Ram, which is the same processor found in the iPhone 15. The version we tested has 128GB of memory (which is double the base model of the 2022 version) or you can choose to have 256GB (from £429) or 512GB (from £629). You can buy a version with 5G for £479, if you're happy to pay extra.
Find more bargains in our round-up of the best iPad deals
iPhone discounts
Best Apple iPhone 16 Sim-free deals
*Average price in the past six months: £779. Cheapest price in the past six months: £699
- 6.1-inch Super Retina XDR OLED display with 2,556 x 1,179 resolution
- A18 Bionic Chip
- Estimated minimum of six years of security updates from launch
We like: New camera control button
We don’t like: We're still waiting for that AI upgrade
We like the iPhone 16's new Camera Control button, extra shooting modes, and its better processor, but many might consider there's not quite enough new here to justify an upgrade over the iPhone 15.
Find out where you can buy the iPhone 16 below, find contract deals or see if it's worth it in our iPhone 16 review.
Find more bargains in our round-up of the best iPhone deals
Is Apple a good brand?
Amy Axworthy, Which? phones expert, says:
Apple products have some world-leading specifications and high prices to match. Finding a decent discount on its popular products can be tricky but not impossible.
One of the best ways is to pick a slightly older version of the device you're interested in. With Apple usually supporting devices with important updates for a number of years (six for phones and tablets, and at least seven for MacBooks), you'll be able to keep an older model for a while too. You'll likely be getting a good deal if it's 20% off the launch price.
How Which? can help you find the best Apple deals
Finding good discounts on Apple products can be tricky. Unlike other tech brands, it tends to offer fairly meagre discounts, especially on newer models.
However, Apple offers good support for its product range – iPhones, for example, typically offer the longest support periods, which may be in excess of six years.
As such, the best deals on Apple products can be on predecessors to the current range. Check our reviews of Apple products, listed below, to see how they fare in our tough tests.
Apple iPhone reviews | Apple iPad reviews | Apple MacBook reviews | Apple Watch reviews | Apple AirPod reviews
News, deals and stuff the manuals don't tell you. Sign up for our Tech newsletter, it's free monthly.
How to get an even better deal on Apple tech
Even when Apple products are discounted, they can still be some of the most expensive tech products on the market.
You might be able to save hundreds of pounds more if you buy a refurbished or second-hand device, but it's important to know what to expect when you buy.
Read more advice on refurbished or second-hand devices here:
- How to buy a refurbished iPad – where to buy and which model to opt for.
- How to buy a refurbished laptop – refurbished vs second-hand and how to spot a deal.
- How to make big savings on a second-hand phone – maximise savings in the sales.
- Guide to buying a second-hand phone – everything you need to know to shop smart.
How to recycle your old Apple tech
If you're upgrading from an older Apple product, you might be wondering what to do with the old one.
If your product is eligible, Apple will trade it in for credit against your next purchase. Visit Apple's trade in page to see if your device is eligible.
Electronics, particularly devices with batteries (such as mobile phones) should not be disposed of in your general household waste or kerbside recycling.
See all our expert advice on how to recycle a mobile phone and how to recycle electrical items.
