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30 October 2020

Best and worst car hire companies

Which car hire company should you use for your next trip? Our survey of thousands of Which? members reveals which car hire companies are rated the best and worst
Car hire comparisoncar hire company comparison 442207
WhichEditorial team

We rated 13 leading car hire companies including Alamo, Auto Reisen, Avis, Enterprise, Europcar, Goldcar, Hertz and Sixt to help you choose the car hire companies most likely to you give you a trouble-free trip. Unlock the table to find out:

  • which car hire companies are Which? Recommended Providers
  • how consumers rate car hire companies for clarity of information and charges, levels of fees, and customer service
  • the best rated car hire companies
  • the lowest rated companies to avoid.

These results are for members only. Please log in if you're a member, or if you're not yet a member join Which? now to get instant access to all our reviews and test results.

Car hire suppliers
    The booking The experience  
WRP? Supplier Avg price per day Clarity of extra charges Ease of opting out of extra charges Clarity of final hire cost Description matching reality Value for money Customer Score
Auto Reisen
WRP stands for Which? Recommended Provider.

Avg price per day Based on respondents recall of the price paid per day

Clarity of extra charges eg insurance costs, additional drivers, child seats, sat nav etc.

Clarity of fuel policy on picking and dropping off the car.

Description matching reality How well the description of the car matched the reality.

How we rate car hire companies

In January 2020, we asked 2,282 Which? members to complete an online survey about their experience of using a car hire company in the past 12 months. 

Car hire company Recommended Providers

The companies you rate the highest are eligible to be a Which? Recommend Provider (WRP). But to qualify, we need to be sure they are clear on their prices from the moment of booking, so there are no nasty surprises at the rental desk.