Best and worst car hire companies

We rated 13 leading car hire companies including Alamo, Auto Reisen, Avis, Enterprise, Europcar, Goldcar, Hertz and Sixt to help you choose the car hire companies most likely to you give you a trouble-free trip. Unlock the table to find out:

• which car hire companies are Which? Recommended Providers
• how consumers rate car hire companies for clarity of information and charges, levels of fees, and customer service
• the best rated car hire companies
• the lowest rated companies to avoid.

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Car hire suppliers
		The booking			The experience
WRP?	Supplier	Avg price per day	Clarity of extra charges	Ease of opting out of extra charges	Clarity of final hire cost	Description matching reality	Value for money	Customer Score
	Alamo
	Auto Reisen
	Avis
	Budget
	Centauro
	Cicar
	Dollar
	Enterprise
	Europcar
	Goldcar
	Hertz
	Sixt
	Thrifty

WRP stands for Which? Recommended Provider.

Avg price per day Based on respondents recall of the price paid per day

Clarity of extra charges eg insurance costs, additional drivers, child seats, sat nav etc.

Clarity of fuel policy on picking and dropping off the car.

Description matching reality How well the description of the car matched the reality.

How we rate car hire companies

In January 2020, we asked 2,282 Which? members to complete an online survey about their experience of using a car hire company in the past 12 months. 

Car hire company Recommended Providers

The companies you rate the highest are eligible to be a Which? Recommend Provider (WRP). But to qualify, we need to be sure they are clear on their prices from the moment of booking, so there are no nasty surprises at the rental desk.