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Updated: 26 Apr 2022

Enterprise review

We survey thousands of car hire customers to give you an independent, unbiased rating of Enterprise, and let you compare it with 12 other car rental companies.
Guy Hobbs

You can rent a car from big brand Enterprise in more than 70 different countries, but it's particularly popular in the UK, with its great pick-up and drop-off service.

Which? verdict: Which? Recommended Provider Enterprise is still one of the leading big-brand car hire providers and, along with sister-brand Alamo, it's streets ahead of the competition. 

Visit Enterprise.co.uk

Enterprise customer ratings

If you want to see how Enterprise measures up against its rivals, read our best and worst car hire page.

Car hire company: Enterprise (274)
Which? Recommended ProviderCustomer scoreClarity of final hire costCustomer serviceAge, condition & mileage of carValue for money
Yes80%
We sampled 2,282 Which? members in January 2020, a further 843 in January 2021, and a further 657 in 2022.  Sample size is in brackets. Customer score combines overall satisfaction and likelihood to recommend. A dash means not enough responses to calculate that category.

What's Enterprise like?

Enterprise has long been praised for its five-star customer service, but it's never been a budget option. Yet it gets four stars for value and has kept price rises at bay better than any other major provider.

It says it's avoided passing on extra costs to customers by hanging on to vehicles for longer, moving them between branches to meet demand and working with manufacturers to secure more vehicles. It also says that customers can find the best prices by being flexible on location - airport locations are always more expensive than town-centre desks for example. For out more about How to get cheaper car hire in 2022.

The company's new rigorous cleaning protocols between rentals impressed in our survey - 90% of Which? members rated the cleanliness of their Enterprise car last year as good, or excellent. 

Enterprise has also ditched its fees if you've paid in advance but have to change your plans due to Covid, or any other reason. For some bookings, there's no charge for cancellations and amendments right up to the collection date. And for the rest, you can cancel for free up to three days before pick-up.

One reader succinctly summed up the Enterprise experience: 'I've consistently found Enterprise customer service to be good and helpful. While they're not the cheapest supplier, I find they are good value for money, and don't push extras hard, and have a remarkably reasonable wear and tear policy'.

Should I book with Enterprise?

Enterprise has done its best to keep price rises to a minimum, and in the words of our survey respondents, it is 'dependable, straightforward and pragmatic, with excellent customer service.' And its Covid refund policy is first class. So our verdict is a confident thumbs up.