We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Cars & travel.

When you click on a retailer link on our site, we may earn affiliate commission to help fund our not-for-profit mission.Find out more.

22 June 2021


We survey thousands of real car hire customers to give you an independent, unbiased rating of Europcar and let you compare it with 12 other car hire companies.
Which?Editorial team

Europcar is a global provider of car hire services, operating in more than 140 countries.

Which? verdict: Europcar receives a middle-of-the-road customer score. There are better big brands available.

Visit Europcar.co.uk

Europcar customer ratings

If you want to see how Europcar measures up to its rivals, read our best and worst car hire page.

Car hire company: Europcar (234)
Which? Recommended Provider
Average price per day
Clarity of final hire cost
Customer service
Age, condition & mileage of car
Value for money
Customer score
We sampled 2,282 people in January 2020 who had hired a car in the last 12 months. Sample size is in brackets. Customer score combines overall satisfaction and likelihood to recommend. A dash means not enough responses to calculate that category.

What's Europcar like?

For a big-brand name, Europcar falls short of expectations The company did receive four stars in five categories: ease of opting out of additional extras and charges; clarity of fuel policy at pick-up and drop-off; age, condition and mileage of the car; clarity of extra charges and the return process. But it’s still got its problems.

One customer explained that despite a Europcar employee signing off their car as fine on return, back in the UK they were stung. They said: ‘We discovered more than £200 had been charged to our credit card.’

Which? asked people to send in complaints about car hire companies and we received the most grievances about dodgy damage practices from Europcar customers, so this complaint certainly isn’t isolated. 

Another added that they thought they knew all of Europcar’s tricks ‘but they seem to be constantly trying new ones’. Hardly glowing reviews. 

However, some users of the service had trouble-free experiences. Several commented on the ‘quick and easy’ hire process. Customers also seemed to be big fans of the ‘quality’ vehicles with one reporting their car was ‘virtually brand new’.

Europcar has good points, but it can't compete with big-name rivals, particularly Alamo that left it in the dust with a customer score of 83%. 

Should I book with Europcar?

Europcar’s performance is pretty average. If you like the reassurance of booking with a big brand there are definitely better options, including Which? Recommended Provider Enterprise.