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22 June 2021

Auto Reisen

We survey thousands of real car hire customers to give you an independent, unbiased rating of Auto Reisen and let you compare it with 12 other car hire companies.
Which?Editorial team

Based in the Canary Islands, Auto Reisen offers car hire from airports in Tenerife, Fuerteventura, Gran Canaria, Lanzarote and La Gomera.

Which? verdict: If only all car hire was like this. With an impressive customer score and an excellent Covid refund policy, Which? Recommended Provider Auto Reisen convincingly demonstrates that it’s the best car hire company in the world. It’s just a shame it’s only available in the Canaries.

Visit AutoReisen.com

Auto Reisen customer ratings

If you want to see how Auto Reisen measures up to its rivals, read our best and worst car hire page.

Car hire company: Auto Reisen (76)
Which? Recommended Provider
Average price per day
Clarity of final hire cost
Customer service
Age, condition & mileage of car
Value for money
Customer score
We sampled 2,282 people in January 2020 who had hired a car in the last 12 months. Sample size is in brackets. Customer score combines overall satisfaction and likelihood to recommend. A dash means not enough responses to calculate that category.

What's Auto Reisen like?

At Which? we often see companies performing well, year in, year out. We also see low prices. But the two very rarely come together. Yet Auto Reisen, with an average hire price of £11 per day and a nearly perfect customer score, is our top car hire provider.

The only areas for improvement are in the four-star ‘age/condition of the car’ category, with the company’s vehicles having often seen a fair bit of wear and tear, and the three stars for recording scratches and damage to the car at pick-up and drop-off. 

However, the flipside is that you can relax in the knowledge that you won’t be penalised for minor dents and prangs, as is so common with other operators. The company has ‘a relaxed attitude towards minor scratches', one customer said.  That’s because its all-inclusive prices give you full insurance, with no excess.

And because you pay nothing up front, cancellations due to Covid, or any reason, are always completely free.

The company also more than makes up for its slightly worn vehicles with its excellent customer service and the fact that the price includes free additional drivers. Pretty much all comments from drivers were overwhelmingly positive, including that it provides 'excellent value for money with no hidden extras'.

One driver had used Auto Reisen for more than 30 years, and another called on its services four or five times a year and has ‘never experienced any problems or difficulties’. And if there were any problems, Auto Reisen was ‘quick to respond’ and deal with issues hassle-free.

One loyal customer summed up the Auto Reisen experience: ‘The price is always as per the original quote. There are no stupid fuel charges and no damage quibbles. I wouldn’t hire from anywhere else.'

Should I book with Auto Reisen?

Auto Reisen is one of the best car hire suppliers on the market, and you should have absolutely no hesitation about booking with it. And because you pay nothing up front, cancellations due to Covid, or any reason, are always completely free.