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Cars & travel.

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22 June 2021


We survey thousands of real car hire customers to give you an independent, unbiased rating of Alamo and let you compare it to 12 other car hire companies.
Which?Editorial team

Global brand Alamo is most well-established in its home turf of the USA and Canada, but it also has branches in a host of other worldwide destinations.

Which? verdict: Which? Recommended Provider Alamo earns top marks with no pushy sales pitch and the important five stars for ‘clarity of final hire cost’ - something no other multinational company achieved. And it has an excellent Covid refunds policy, which means you won't lose out if your trip is disrupted.

Visit Alamo.co.uk

Alamo customer ratings

If you want to see how Alamo measures up to its rivals, read our best and worst car hire page.

Car hire company: Alamo (137)
Which? Recommended Provider
Average price per day
Clarity of final hire cost
Customer service
Age, condition & mileage of car
Value for money
Customer score
We sampled 2,282 people in January 2020 who had hired a car in the last 12 months. Sample size is in brackets. Customer score combines overall satisfaction and likelihood to recommend. A dash means not enough responses to calculate that category.

What's Alamo like?

US specialist Alamo has never received a better score in our survey.

Every element of the booking process was rated five stars, including the all-important 'clarity of final cost' - something no other multinational company achieved. So you can be sure you won't endure a pushy sales pitch for extras at the desk. And if you check in online, you won't even have to go to the desk. Instead you go straight to the car park, choose a vehicle from your category and drive off, which is not only convenient, it makes social distancing during the pandemic a breeze.

With five stars for the fuel policy, the age, condition and mileage of its cars and customer service, it 'gets the basics right'. But Alamo also goes above and beyond. One customer, travelling with an elderly passenger, told Which? that Alamo 'drove us to the departure lounge to avoid the long walk'.

Alamo has scrapped its fees for amendments in light of the pandemic. There’s no charge for cancellations and amendments right up to the collection date for some bookings. For the rest, you can cancel for free up to three days before pick-up.

Yet again Alamo has proved itself a worthy holder of its Which? Recommended Provider title.

Should I book with Alamo?

Alamo’s wide choice of quality vehicles coupled with clear pricing, delivers a winning combination. It’s the best option for your next American adventure and worth looking for elsewhere for a hassle-free experience. Plus you know your money's safe if Covid disrupts your trip.