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Kuoni review
Find out how Kuoni fares for beach holidays, all-inclusives, escorted tours, tailor-made trips and family holidays in our survey of nearly 20,000 package holidays
Who is Kuoni?
Kuoni is a luxury holiday operator with more than 25 bricks-and-mortar branches in the UK. It offers a wide range of destinations, from Tanzania to the Maldives and Seychelles.
All Kuoni’s trips are tailor-made to your specifications. You book a Kuoni trip via one of its personal travel experts over the phone, in store or via online video.
Which? verdict
Kuoni is a Which? Recommended Provider (WRP) for all-inclusive, beach/resort, tailor-made and family holidays. Whichever luxury holiday you want, you can be sure you’ll get first-class customer service.
Kuoni customer ratings
| Holiday type | Which? Recommended Provider? | Customer score |
|---|---|---|
| All-inclusive holiday | Yes | 87% |
| Beach/resort holiday | Yes | 83% |
| Tailor-made holiday | Yes | 83% |
| Family holiday | Yes | 82% |
| Escorted tour | No | 80% |
Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company. In August/September 2024, we asked 12,119 Which? Connect panel members and members of the public about 19,958 holidays from the past two years, in an online survey.
We tracked the price of more than 20,000 holidays to find out exactly when to book to get the cheapest price – read our 28 ways to save on your next holiday
What’s a Kuoni holiday like?
Kuoni received a stellar collection of results in our survey. Not only is it a Which? Recommended Provider (WRP) in four categories – all-inclusive, beach/resort, tailor-made and family holidays – but it also places in the top four or higher in each of the tables in those categories as well.
The key factor is its ‘excellent’ customer service, for which it received flawless five-star ratings in each of our all-inclusive, beach/resort holiday and family holiday categories. Several described the service as ‘consistently good’, with one reader telling us ‘they knew the product very well and that gave us confidence’.
Those who went to an all-inclusive resort with Kuoni were especially happy with their holiday, giving it a huge 87% customer score. It even managed to score four out of five stars for value for money – some feat, given that it focuses on expensive, luxury holidays. Our survey found that the average price per day of a short-haul holiday with Kuoni is £172 per person (pp) and for long-haul holidays it’s £283pp, making it the most expensive holiday in that category. As one holidaymaker reasoned: ‘While they are not cheap, they offer fair value for money.’
Those who travelled with Kuoni on escorted tours were also impressed, giving the firm a customer score of 80% and five stars for escorted tour overall. However, it was beaten in this category by other WRPs, including Audley Travel and Intrepid.
Kuoni’s refund, cancellation and surcharge policy
Kuoni is a Which? Recommended Provider (WRP), which means that, as well as being one of the most highly rated holiday firms in our survey, it has also guaranteed to offer a full refund or free changes if the Foreign Office (FCDO) changes its advice about your destination.
It has also promised that in 2025, it won’t apply any additional surcharges to holidays that have already been booked.
Should I book with Kuoni?
Definitely, if you want a luxury holiday. You’ll receive near-perfect customer service and meticulous planning to meet your needs.
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