Best and worst self-guided tour providers
Article 4 of 9
Which self-guided tour provider should you use for your next trip? Our survey of thousands of Which? members reveals all.
With hundreds of companies to choose from, which ones offer the most knowledgeable guides, the nicest accommodation, and the best value for money? Here, we reveal satisfaction ratings for the self-guided tour providers that are used most by Which? members.
These reviews cover self-guided tour providers - that's companies offering activity holiday which do not take place in a large group and are mostly not accompanied by a guide. For holidays with a planned itinerary and accompanied by a dedicated guide, see our best-rated escorted tour providers. Alternatively, our table of package holiday providers covers traditional beach, resort or poolside packages. For more specialist holidays, find out how companies ranked for city breaks, ski trips and villa holidays.
|How you rate Self Guided Tour Holiday Providers|
|WRP||Holiday company (sample size)||Average price: Short/ Long haul||Accommodation||Customer service||Description matching reality||Organisation of holiday||Value for money||Customer score|
|Y||Inn Travel (600)||£150 / -||91%|
|Trailfinders (131)||£150 / £196||89%|
|Audley Travel (43)||- / £258||88%|
|Virgin Holidays (56)||£75 / £150||79%|
How we researched holiday companies
In March and April 2020, we asked Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the last two years. We only reported on companies and star rating categories when we received at least 30 responses.
You can have your say on what we research and help us achieve change by joining Which? Connect