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Sign up for a Which? Scam alert to get what you need to know about the latest scams, whether it’s a new phishing email or a phoney HMRC call.

With more than 60 years experience fighting scams and protecting consumers this free service from Which? is available for everyone.

Watch out for Brexit scams

Fraudsters might seek to take advantage of uncertainty and confusion around Brexit to trick us into parting with our money.

Watch out for these Brexit scams which fraudsters may use before, during and after the UK's departure from the EU.

1 Reporting email scams

If you’ve spotted a scam email or phishing email, the first step will be to report it to the internet service provider (ISP) that was used to send you the email.

If the scam email came from a Yahoo! account, send it to Gmail has a 'Report spam' button and Hotmail has a 'Report phishing' button. 

Once you report the scam email, the ISP can then close the account that sent the email.

2 Report it to the company

If you're the victim of a mimicking scam online, where fraudsters pretend to be from a genuine company, it’s also worth contacting the company that has been mimicked.

Whether it’s a bank, government department or other company cited in the email, if you notify the company they can take steps to warn other people about the scam. 

Often companies will warn their customers of mimicking scams by putting notices on their websites, explaining the steps people can take to prevent others falling victim to the same scam. 

If you’re not sure whether an email you have received is a phishing email, take a look at our guide to . 

If you’ve been the victim of a phishing email scam and had money taken from your account, you may also want to report it to the bank.

You can use our free letter template to help get your money reimbursed.

3 Report internet fraud to Action Fraud

Action Fraud is the UK’s national fraud and crime reporting centre. It provides a central point of contact about fraud and financially motivated internet crime. 

After reporting a scam, you’ll get a police crime reference number and the case will be referred to the National Fraud Intelligence Bureau for analysis by the City of London Police. 

Not every report results in an investigation, but each helps build a clearer national picture of fraud. 

You can also report phishing attempts where you have not lost any money or exposed your personal details.

4 Report premium rate phone scams

If you want to complain about or report a premium-rate telephone service scam, contact Phone-paid Services Authority (PSA). 

This is the official UK regulator for content, goods and services, charged to a phone bill.

You can call PSA free from a landline on 0300 303 0020 or visit the PSA website.

5 Report scam adverts you've seen online to the Advertising Standards Authority

If you've seen a dodgy advert on social media or elsewhere online, you can report it to the Advertising Standards Authority (ASA).

The ASA will investigate and will ask the social media platform or website hosting the advert to remove it.

6 Report scam mail to Royal Mail

If you receive written correspondence you believe to be from fraudsters, you can forward it to Royal Mail with a covering letter to: Freepost Scam Mail, PO Box 797, Exeter EX1 9UN. 

You can also email or call 0345 611 3413. 

7 Stop scam mail

The Mailing Preference Service (MPS) allows you to have your name and address removed from mailing lists. 

To register for the free service, call 0845 703 4599 or visit

8 Report a scam to local police

You should also consider contacting your local police station to report scams. This may provide them with useful information in catching the fraudsters.

9 Speak to Citizens Advice

If you report a scam to your local Citizens Advice, they may be able to offer you advice. 

You may also be giving them vital information which they can pass on to Trading Standards to help stop other people from becoming victims of the same scam.

Scams are criminal offences under the Fraud Act. This means that trading standards officers can take criminal action against the scammers.

Emotional support after a scam

Being scammed can take a huge toll on your emotional wellbeing and mental health. It's often helpful to speak to someone about what you're going through.

This can be anything from a one-off scam to something which entangles you for months, every scam has an impact on your life no matter its size.

Victim Support has a free, 24/7 helpline where you can speak to someone confidentially. This can be a one-off call or they can refer you to local services for on-going support.

This service is free and run by Victim Support which is an independent charity.

You can contact Victim Support by:


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