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Black Friday 2018: Which? experts pick the top 10 best deals

Our experts select their top Black Friday picks for TVs, laptops, washing machines, mattresses and more

Black Friday sales

Black Friday is here, and prices are being slashed on a whole host of products.

If you’re sick of trawling through hundreds of deals or still aren’t sure what to buy, we’ve got you covered. We asked our experts to pick a single product from 10 popular tech and home categories that they believe to be an absolute bargain in the sales.

We’re confident they’re the real deal – but take care when shopping around elsewhere. Our investigation revealed that 87% of products were same price or cheaper in the six months either side of Black Friday, meaning that sale prices aren’t always the lowest they’ve ever been.

Check our guide to Black Friday 2018 for links to more great deals and advice for shopping in the sales.

Best Black Friday deals at a glance

If you want your Black Friday discounts at a glance, consult the table below, or read on for more details about the models on offer and plenty more news and advice.

Deals on tech products

Deals on home products

The best Black Friday fitness tracker deal

Huawei Band 2 Pro – 55% off at Amazon (£36)

‘This is a phenomenal deal on a feature-packed fitness tracker. For less than £40 you get a device that has built-in GPS, a heart rate monitor, and it’s waterproof down to 50 metres so you can also use it to track your swimming. Battery life is claimed at 21 days, and it looks pretty smart as well.’

Christina Woodger, Which? wearables expert

The best Black Friday Bluetooth speaker deal

LG WK7 ThinQ Smart Speaker – 50% off at John Lewis (£99)

‘Not only is this a great looking wireless and Bluetooth speaker, you can also control it hands-free with your voice using Google Assistant. Sweetening the deal even more, retailers are currently offering six months of free Tidal music streaming with your purchase. It also supports multi-room to connect to other Chromecast-enabled speakers. Click the link above to read our review and find out more.’

Oliver Trebilcock, Which? speakers expert

The best Black Friday mobile phone deal

Huawei P20 – 33% off at Carphone Warehouse (£399)

‘There are more mobile phone deals around this Black Friday than you can shake a stick at, and Amazon is usually your best bet for low Sim-free prices. We’re going for Carphone Warehouse’s one third off the Huawei P20 though – a phone that underlined the brand’s very successful year in the UK market. It’s also worth looking at the Huawei P20 Pro – it’s £170 off (£629) in the same store.’

Louise Muyanja, Which? mobile phones expert

The best Black Friday TV deal

LG 50UK6470PLC – 31% off at Currys (£379)

‘With almost a third knocked off the asking price, this 50-inch 4K TV from LG is an absolute steal. It’s at the lower end of LG’s 2018 line-up, but you can still download Netflix and iPlayer, and it supports two contrast-boosting HDR formats. We know you don’t need to spend a huge amount to get a good TV, but picture and sound quality can suffer when prices are low. Read our full review before you buy, to see whether this LG TV is right for you.’

Martin Pratt, Which? TVs expert

The best Black Friday laptop deal

Microsoft Surface laptop 2 – 22% off at the Microsoft Store (£779)

‘One of the most desirable Windows laptops around, the Surface Laptop 2 features top-end specifications for a top-end price. But if you buy one from the Microsoft Store website during the Black Friday sales, you’ll get £200 off whichever specification you choose. That means you can grab it for as little as £779, making it cheaper than some decidedly mid-range models and nearly £500 cheaper than the latest MacBook Air.’

Michael Passingham. Which? laptops expert

The best Black Friday cordless vacuum cleaner


Bosch Athlet BCH65MGKGB/02 – 38% off at John Lewis (£130)

‘This is a great deal, a £70 saving on the average price of this product over the past six months. While this cordless vacuum cleaner may not have all the features of the more expensive Dyson range, it’s a notch above many other cordless vacs on the market. It claims a healthy 75 minute run time too – bad news for those who think a dead battery is an excuse to finish the cleaning.’

Matt Knight, Which? cordless vacs expert

The best Black Friday washing machine deal

Samsung Ecobubble WW90J5456FW – 33% off at Currys PC World (£399)

‘This washing machine ticks a lot of boxes for the modern home. It’s capable of handling 9kg of laundry, which makes it roomier than most, as you’d expect from the name it’s super-energy-efficient, but perhaps best of all is the 33% discount in the Black Friday sales.’

Charles Lambert, Which? washing machines expert

The best Black Friday mattress deal

Emma Original mattress – 30% off at Emma (£454.30)

‘An Emma Original double mattress usually costs £649 from Emma’s website, but if you order before 29 November, you can get 30% off using the promo code BLACK30 at checkout. To say it’s been popular with Which? readers would be an understatement – perhaps it’s the 100- day refund policy or promise of a good night’s sleep, but it’s certainly ticking boxes, as well as being unpacked from them. You can see what we thought in our review, linked above.’

Ben Slater, Which? mattresses expert

The best Black Friday coffee machine deal

Nespresso DeLonghi Lattissima Touch EN560 – 29% off at John Lewis (£199)

‘With nearly 30% off, this is the best discount we’ve seen so far for this popular coffee machine. Even better, you get 150 capsules at no extra cost. This machine is ideal for those seeking a new Nespresso machine with milk-frothing skills, and we think it looks pretty stylish as well.’

Francesca Lo Castro, Which? coffee machines expert

The best Black Friday fridge freezer deal

Haier HB16FMAA – 15% off at Currys (£449)

‘15% may not seem like the biggest discount, but this is the best price we’ve ever seen for this model. It’s been the second-most popular fridge freezer on our website over the past 30 days, and at 70 cm wide it will be a popular choice for those wanting a good amount of storage capacity without taking as much space in your kitchen as a full-sized American model.’

Francesca Lo Castro, Which? fridge freezers expert

More Black Friday deals and shopping advice from Which?

If you’re on the lookout for more last-minute bargains, we’ve got you covered. Our experts have been digging out more deals and discounts on popular tech and home products for the Black Friday period, as well as advice on the best ways to shop. Browse our coverage below:

Home and baby deals on Black Friday

Tech deals on Black Friday

Best deals at popular Black Friday retailers

Black Friday mobile and broadband provider deals

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