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Amazon Black Friday sale 2025: best deals live now
Amazon's Black Friday sale is nearly here, which means thousands of discounted products are soon to be battling for your attention. Our Amazon sale page will help you find the gems.
Every year, our experts wade through reams of Amazon pages, evaluating Black Friday Amazon deals against strict criteria including product quality, sale history and of course, price.
If you've got your eye on a new appliance, laptop or gadget, check our deals page before you buy.
For more tips to help you shop smart in the sales, take a look at our Black Friday 2025 advice.
Why should I shop the Black Friday sales with Which?
In previous years, we've seen discounted products that score poorly or are even Which? Don't Buys: simply not worth your money.
Our Amazon Black Friday sale round-up will only include products that performed well in our test lab and are offered at a genuinely good discount. But you’ll need to read our reviews for the full picture.
Not yet a member? Sign up to Which? to get ahead with your Black Friday shopping prep.
Keen to see what else we've found? Head to our best Black Friday deals.
Best deals in the Amazon sale
Below, we've picked out some early deals – while they're not official Black Friday offers, we still think they’re well worth a look.
Samsung Galaxy Tab S9
Lowest-ever price on Amazon? No (was £391 early November)
Average price in the past six months: £620
Cheapest price in the past six months: £395
- 11-inch screen
- 1,600 x 2,560-pixel resolution
- Runs the Android operating system
We like: Strong cameras
We don't like: Videos can judder, based on our lab tests
This 11-inch tablet from Samsung has an eight-core processor with a maximum speed of 3.36GHz, which is seriously powerful. This is backed up with 8GB of Ram – standard for a tablet at this price.
The model we tested has a 128GB drive, which drops to 99GB when you factor in the operating system and built-in apps. There’s the option to add extra storage with a micro-SD card, too.
Read our Samsung Galaxy Tab S9 review.
Sennheiser Momentum 4 Wireless
Lowest-ever price on Amazon? Yes
Average price in the past six months: £223.52
Cheapest price in the past six months: £169
- Over-ear headphones
- Active noise cancelling
- Bluetooth 5.2 compliant
We like: Comfortable fit
We don't like: Microphone could be better
You control these discounted headphones using touch gestures. The only physical button is for power and pairing; everything else is managed via the right earcup, which acts as a touchpad. Tap to play or pause, swipe in different directions to adjust the volume or skip tracks, and pinch with two fingers to fine-tune the noise cancelling.
They also connect to multiple devices at once, making it easy to switch between your smartphone and tablet. They’re available in black or white and come with a hard travel case to keep everything neat when not in use.
Read our Sennheiser Momentum 4 Wireless review.
Ring Video Doorbell Pro 2
Lowest-ever price on Amazon? Yes
Average price in the past six months: £242.82
Cheapest price in the past six months: £99.99
- Mains-powered
- Cloud storage support
- Motion detection
We like: Good range of features
We don't like: Video storage needs a subscription
This video doorbell from Ring allows you to set up to two privacy zones, meaning you can block certain parts of the camera’s view from being recorded or monitored.
Ring says all its doorbells (and chimes) will receive software updates for at least four years after the device is no longer available to buy on the Ring website.
Read our Ring Video Doorbell Pro 2 review.
Lenovo Tab Plus
Lowest-ever price on Amazon? No (was £149 July 2025)
Average price in the past six months: £223.09
Cheapest price in the past six months: £139.01
- 11.4-inch screen
- 8GB of Ram
- 128GB of storage
We like: Easy to use
We didn't like: It's bulky
The Lenovo Tab Plus is advertised as a premium entertainment tablet. It's an Android tablet that has an 11.4-inch 2K display and a built-in kickstand that you can buy for a reasonable price.
It runs on a Helio G99 processor with 8GB of Ram, and it comes in two storage options: 128GB or 256GB. The screen can transform to look like a picture frame when you put it in Standby mode – a nice perk to have when it’s charging at home.
Find out more about this tablet in our Lenovo Tab Plus review.
Microsoft 15-inch Surface Laptop 7
Lowest-ever price on Amazon? No (was £1,130 August 2025)
Average price in the past six months: £1,339.78
Cheapest price in the past six months: £1,187.12
- Snapdragon® X Elite Processor
- 16GB Ram
- 256GB SSD
We like: Robust build quality
We don't like: Stingy storage
Released in 2024, this CoPilot+ computer has a 15-inch screen and is Microsoft's answer to the 15-inch Macbook Air and the 16-inch Macbook Pro. It's not that heavy for such a large laptop, weighing in at 1.6kg – so it could be a good choice if you need a big-screen, portable model.
Ports-wise, you get a single USB-A, two USB-Cs, one 3.5mm headphone jack and a Surface Connect Port (this is Microsoft's own connector, which attaches magnetically, and is its version of Apple's MagSafe charger).
Read our Microsoft 15-inch Surface Laptop 7 review.
Samsung QE50QN80F
Lowest-ever price on Amazon? Yes
Average price in the past six months: £838.07
Cheapest price in the past six months: £600
- 50-inch 4K TV
- Neo QLED display
- Supports HDR10, HLG and HDR10+ formats
We like: Great operating system
We don't like: Fiddly remote
With its miniLED backlight and quantum dot display, the 50-inch QE50QN80F should have vibrant colours and impressive contrast.
Samsung has given it the high-end treatment, too, so there are nice extras for gamers, too (e.g. 144Hz screen, FreeSync and variable refresh rate tech), all for a cheaper price than an OLED from LG or Samsung.
Check in with our full Samsung QE50QN80F review.
What will be on offer in the Amazon Black Friday sale?
Amazon usually offers discounts across pretty much all of its departments, including:
If you're after an Amazon own-brand product in particular, the Amazon Black Friday sale is a great time to shop, as these products are pretty much always discounted.
This year, we're expecting to see decent price-drops on the following products:
- Amazon Fire TV Stick: Fire TV Stick HD | Fire TV Stick 4K
- Kindle ebook readers: Kindle Paperwhite | Kindle Scribe
- Amazon Fire Tablets: Fire 7 | Fire HD 8 | Fire HD 10 | Fire Max 11
- Amazon Echo speakers: Echo | Echo Show 10 | Echo Show 5 | Echo Show 8
We'll update this page daily throughout the Black Friday sale period.
When will the Amazon sale start?
Last year, most of the larger stores such as Currys and John Lewis started their Black Friday sales from Friday 1 November.
Off the back of its October Amazon Prime Day event, Amazon remained quiet on deals for a couple of weeks before launching ‘Black Friday Week’ from Thursday 21 November to Monday 2 December.
This year, we expect Amazon to do the same and launch its deals around two weeks before Black Friday itself.
Like last year, Black Friday falls quite late in November 2025 (Black Friday is on 28 November, and Cyber Monday on 1 December).
Want to know when we expect other big retailers to start their sales? Find out more about the John Lewis Black Friday sale and the Currys Black Friday sale.
Does Amazon offer any guarantees?
Depending on how you shop through Amazon during the sales, you'll be covered by one of the retailer's guarantee schemes.
Amazon A-to-Z Guarantee
This offers protection if you purchase an item sold and fulfilled by a third-party seller. It covers the delivery and condition of your items, plus any problems with returns.
Amazon says you're within your rights to request a refund if you haven't received your package and three days have passed since the latest estimated delivery date. You can also claim your money back if the item is damaged, defective, or not as described.
See also: Amazon A-to-Z Guarantee help page
Amazon Renewed Guarantee
If you're purchasing a refurbished, pre-owned or open-box product, you're covered by the Amazon Renewed Guarantee. The retailer says this gives you 'the same standard return policy as on most purchases on Amazon'.
You can claim a replacement or refund if the product is faulty or 'does not work as expected' for a period of one year from delivery.
See also: Amazon Renewed Guarantee help page
How much is delivery from Amazon?
Free shipping comes as standard for Amazon Prime members (excluding the four-hour delivery window option for larger items).
For non-Prime members, Standard delivery in the UK is free on orders of eligible books over £10 or of other eligible items over £25.
For One-Day and Premium delivery, this can vary between £3.95 and £4.99 per delivery, while Priority delivery costs 99p. Same-Day and Overnight Delivery costs £5.99 for all eligible items.
Regardless if you're a Prime member or not, some large items may come with the option for a four-hour delivery window on a nominated day which is a single rate of £10.
You may also be given the option to send your parcel to one of Amazon's Pickup locations.
Note that all the above-mentioned delivery costs are for orders fulfilled by Amazon. Delivery costs charged by third-party sellers on Amazon.co.uk may differ.
See all Amazon delivery options.
Returning sales purchases to Amazon
If you buy a product from Amazon during the sale and it arrives on your doorstep damaged, the retailer is fully responsible.
According to the Consumer Rights Act, your purchase needs to be of satisfactory quality, fit for purpose and as described. If the product doesn't meet one of these requirements, the retailer (not the manufacturer) is at fault.
Even if your purchase isn't damaged or faulty, you can still return it under Amazon's voluntary returns policy. A message on the retailer's website says: 'You can return most products from the Amazon sites to Amazon within 30 days of receipt of the products.'
To do so, you'll need to access Amazon's Online Return Center.
If you're dealing with a faulty product, check in with our expert guide on how to get a refund, repair or replacement.
How to recycle your old tech
Replacing some older tech during the sales? Be sure to dispose of your old items in a responsible way.
You have a couple of options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Otherwise, you can simply drop the items at your local recycling centre.
Find out more about how to recycle electrical items.
