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Amazon Black Friday sale 2025: best deals live now
Amazon's Black Friday sale is nearly here, which means thousands of discounted products are soon to be battling for your attention. Our Amazon sale page will help you find the gems.
Every year, our experts wade through reams of Amazon pages, evaluating Black Friday Amazon deals against strict criteria including product quality, sale history and of course, price.
If you've got your eye on a new appliance, laptop or gadget, check our deals page before you buy.
For more tips to help you shop smart in the sales, take a look at our Black Friday 2025 advice.
Why should I shop the Black Friday sales with Which?
In previous years, we've seen discounted products that score poorly or are even Which? Don't Buys: simply not worth your money.
Our Amazon Black Friday sale round-up will only include products that performed well in our test lab and are offered at a genuinely good discount. But you’ll need to read our reviews for the full picture.
Not yet a member? Sign up to Which? to get ahead with your Black Friday shopping prep.
Keen to see what else we've found? Head to our best Black Friday deals.
Jump to the Which?-picked deals:
Below, we've picked out some early deals – while they're not official Black Friday offers, we still think they’re well worth a look.
- Tech: Headphones | Laptops | Smartphones | Smartwatches | Tablets | TVs
- Home: Air fryers | Clothes steamers | Dehumidifers | Electric toothbrushes | Mattresses | Vacuum cleaners | Washing machines
Air fryer deals
Tefal Easy Fry Pizza FW4018G0
Lowest-ever price on Amazon? No, but close (was £75.99 July 2025)
Average price in the past six months: £100.98
Cheapest price in the past six months: £72.19
- Oven type
- Single cooking zone
- 20 x 40 x 35cm (HxWxD)
We like: The long repairability commitment
We don't like: Instructions lack a troubleshooting guide
As the name suggests, it’s an air fryer specifically designed for cooking pizza, although that isn’t all it does.
There are digital controls for adjusting time, temperature and other settings, plus 10 pre-set programs to choose from: Fries, Nuggets, Chicken drumsticks, Fish, Vegetables, Cookies, Bacon/Beef bacon, Dehydration, Frozen pizza and Fresh pizza. You can also set your own time and temperature if you prefer.
Read our Tefal Easy Fry Pizza FW4018G0 review.
More Which?-tested air fryer deals:
- Zwilling 1025057 – SQUIRREL_TEXT_50013516
- Philips 3000 Series NA342/09 – SQUIRREL_TEXT_50019632
- Tower T17102 Vortx Vizion – SQUIRREL_TEXT_50007224
- Ninja AF500UK – SQUIRREL_TEXT_50009842
To see which models are Best Buys, read our page on best air fryers.
Laptop deals
Apple 13-inch MacBook Air M4
Lowest-ever price on Amazon? No (was £849 August 2025)
Average price in the past six months: £908.45
Cheapest price in the past six months: £849
- Apple M4 Pro processor
- 16GB Ram
- 256GB storage
We like: Fast and responsive
We don’t like: Low on ports (two Thunderbolt USB-C and a 3.5mm jack)
This 13.6-inch MacBook (there’s also a larger 15.3-inch version) is the tech giant’s thinnest and lightest model, hence the ‘Air’ in its name.
The 256GB of storage feels stingy for the price, but it’s good to see 16GB of Ram instead of the 8GB we used to see on base models, along with that powerful M4 processor.
Read our Apple 13-inch MacBook Air M4 review.
Microsoft 15-inch Surface Laptop 7
Lowest-ever price on Amazon? No (was £1,130 August 2025)
Average price in the past six months: £1,334.37
Cheapest price in the past six months: £1,187.12
- Snapdragon® X Elite Processor
- 16GB Ram
- 256GB SSD
We like: Robust build quality
We don't like: Stingy storage
Released in 2024, this CoPilot+ computer has a 15-inch screen and is Microsoft's answer to the 15-inch Macbook Air and the 16-inch Macbook Pro. It's not that heavy for such a large laptop, weighing in at 1.6kg – so it could be a good choice if you need a big-screen, portable model.
Ports-wise, you get a single USB-A, two USB-Cs, one 3.5mm headphone jack and a Surface Connect Port (this is Microsoft's own connector, which attaches magnetically, and is its version of Apple's MagSafe charger).
Read our Microsoft 15-inch Surface Laptop 7 review.
More Which?-tested laptop deals:
- Apple MacBook Pro 16-inch (M4, late 2024) – SQUIRREL_TEXT_50018453
To see which models are the top scorers, explore our guide to the best laptops.
Best tablet deals
Lenovo Tab Plus
Lowest-ever price on Amazon? No (was £149 July 2025)
Average price in the past six months: £222.32
Cheapest price in the past six months: £139.01
- 11.4-inch screen
- 8GB of Ram
- 128GB of storage
We like: Easy to use
We didn't like: It's bulky
The Lenovo Tab Plus is advertised as a premium entertainment tablet. It's an Android tablet that has an 11.4-inch 2K display and a built-in kickstand that you can buy for a reasonable price.
It runs on a Helio G99 processor with 8GB of Ram, and it comes in two storage options: 128GB or 256GB. The screen can transform to look like a picture frame when you put it in Standby mode – a nice perk to have when it’s charging at home.
Read our Lenovo Tab Plus review or see our guide to the best tablets.
Smartphone deals
iPhone 16e
Lowest-ever price on Amazon? Yes
Average price in the past six months: £553.76
Cheapest price in the past six months: £449
- Powered by iOS
- 5G support
- 128GB memory
We like: Good call quality
We don’t like: A step up in price from the iPhone SE
This discounted iPhone has a 6.1-inch Super Retina XDR OLED display with 2,532x1,170 resolution and a USB-C headphone socket. It was the first to launch with Apple Intelligence, AI software that lets you search your photo library using brief descriptions and identify objects in pictures to Google search.
It’s available pre-Black Friday in black or white, and at around £500, it’s the cheapest we’ve seen it on Amazon.
Read our iPhone 16e review.
Google Pixel 10
Lowest-ever price on Amazon? Yes
Average price in the past six months: £760.69
Cheapest price in the past six months: £599
- Tensor G5 chipset
- 6.3-inch OLED display
- Google Gemini AI
We like: Excellent cameras
We don’t like: Battery life needs improving
Now in its tenth iteration, the latest Google Pixel phone has gone all in on AI smarts via Google Gemini to create an ecosystem that can adapt to your schedule and offer help where it thinks it might be needed. The big upgrade over the Pixel 9 is the addition of Pixelsnap, which is Google's take on MagSafe and can establish a secure, wireless connection with accessories such as power banks.
There's a faster Tensor G5 chipset inside, which is also found in the more expensive Pixel 10 phones. While the 6.3-inch display has returned, it's now brighter as it can reach a peak of 3,000 nits.
Read our Google Pixel 10 review.
More Which?-tested smartphone deals:
- Apple iPhone 14 – SQUIRREL_TEXT_50013387
- Motorola Razr 50 Ultra – SQUIRREL_TEXT_50016325
For recommended models, see our guide to the best smartphones.
Washing machine deals
AEG LFX50744B
Lowest-ever price on Amazon? Yes
Average price in the past six months: £412.60
Cheapest price in the past six months: £332
- Freestanding
- 7kg cottons capacity
- White
We like: Good rinsing and spinning
We don't like: Not the speediest around
Smaller households that don't want to pay extra for a larger washing capacity could consider this AEG washing machine. It has 14 programs around the control dial covering the usual cottons, synthetics and delicates cycles, as well as dedicated settings for woollens, denim, sportswear and even dark clothes.
The 14-minute and 30-minute quick washes are designed for smaller, lightly soiled loads that you need in a hurry, and the ‘AntiAllergy ’ cycle aims to reduce the bacteria and allergens in your items using a blast of steam.
Read our AEG LFX50744B review.
More Which?-tested washing machine deals:
- Samsung WW90DG6U25LBU1 – SQUIRREL_TEXT_50018267
- Hoover H-WASH 350 – SQUIRREL_TEXT_50013990
Discover the best washing machines.
Electric toothbrush deals
Philips Sonicare 5300 Series
Lowest-ever price on Amazon? Yes
Average price in the past six months: £96.20
Cheapest price in the past six months: £54.99
- Oscillating right and left
- 11-hour battery charge time
- Travel case
We like: Comfortable in use
We don't like: Takes a while to recharge
As part of the Philips Sonicare 5000 Series, this discounted toothbrush comes with a W2 Optimal White brush head, but it’s compatible with a range of replacement heads. It has a single cleaning mode, with a choice of low or high intensity.
The toothbrush also features a two-minute timer, battery level indicator and pressure sensor to tell you when you're pushing down too hard.
Read our Philips Sonicare 5300 Series review.
More Which?-tested electric toothbrush deals:
- Philips Sonicare DiamondClean Smart 9400 – SQUIRREL_TEXT_50015137
To see which toothbrushes have aced our tests, explore our guide to the best electric toothbrushes.
Dehumidifier deals
Puremate PM465 20 Litre
Lowest-ever price on Amazon? No (was £166 June 2025)
Average price in the past six months: £54.17
Cheapest price in the past six months: £35
- Refrigerant
- 52.2 x 34.2 x 24.1cm (HxWxD)
- 14.3kg
If you're looking to dehumidify a household with four or more people living in it, this 20-litre refrigerant dehumidifier is just the right size.
It has lots of useful features, including night and laundry modes, a 24-hour timer and an ioniser function that's designed to reduce the amount of airborne dust particles.
Read our Puremate PM465 20 Litre dehumidifier review or see our guide to the best dehumidifiers.
Clothes steamer deals
Philips Steam & Go Plus Handheld Garment Steamer
Lowest-ever price on Amazon? Yes
Average price in the past six months: £54.17
Cheapest price in the past six months: £35
- 70ml tank capacity
- 950g
- 13 x 38 x 15cm (HxWxD)
We like: Easy to use
We don't like: Water tank is small
This handheld steamer from Philips is designed to remove creases from all types of fabric. It comes bundled with a brush attachment and a protective glove.
The Steam & Go has a 2.5m cable and comes with a brush attachment and protective glove. There's also a button for continuous steam.
Read our Philips Steam & Go Plus Handheld Garment Steamer review. Alternatively, see the best clothes steamers.
Smartwatch deals
Google Pixel Watch 3 45mm
Lowest-ever price on Amazon? No, but close (was £216 October 2025)
Average price in the past six months: £352.89
Cheapest price in the past six months: £189
- AMOLED colour touchscreen
- 456 x 456-pixel resolution
- Always-on display
We like: Luxurious feel, extensive smart features
We don't like: Substandard speaker
On the side of this Google smartwatch, you'll spot a bezel and button for navigating it when not using the touchscreen. It’s only compatible with Android phones and can’t be connected to an Apple iPhone.
The Pixel Watch comes with a silicone strap, which is the one we tested. With 5 ATM water resistance, it can be used in shallow water, but it’s worth knowing that the resistance can depreciate over time. You can buy a fabric or leather strap separately, but these aren’t water resistant.
Read our Google Pixel Watch 3 45mm review or see our guide to the best smartwatches.
Vacuum cleaner deals
Shark PowerPro IZ380UK
Lowest-ever price on Amazon? No, but close (was £162 October 2025)
Average price in the past six months: £227.05
Cheapest price in the past six months: £155
- Bagless and cordless stick model
- 1 litre dust capacity
- Weighs 3.5kg
We like: Designed to tackle pet hair
We don't like: Suction drops as the container fills
This cordless stick vac has a motorised floor head that detects the type of flooring it’s on, as well as the dirt beneath it, and adjusts the suction power accordingly. Plus, Shark claims that the anti-hair wrap roller is designed not to get tangled up with long strands of hair.
It can be transformed into a handheld cleaner for tackling tricky areas such as stairs, upholstery and car interiors.
Read our Shark PowerPro IZ380UK review.
More Which?-tested vacuum cleaner deals:
- Vax Blade 4 Classic Plus CLSV-B4CA – SQUIRREL_TEXT_50022838
- Vax HomePro Detect Pet-Design CLSV-HPTC – SQUIRREL_TEXT_50021678
- Samsung Jet 85 Complete VS20C8524TB – SQUIRREL_TEXT_50011115
See which models our experts recommended with our guide to the best vacuum cleaners.
Headphones deals
Sennheiser Momentum 4 Wireless
Lowest-ever price on Amazon? Yes
Average price in the past six months: £221.88
Cheapest price in the past six months: £169
- Over-ear headphones
- Active noise cancelling
- Bluetooth 5.2 compliant
We like: Comfortable fit
We don't like: Microphone could be better
You control these discounted headphones using touch gestures. The only physical button is for power and pairing; everything else is managed via the right earcup, which acts as a touchpad. Tap to play or pause, swipe in different directions to adjust the volume or skip tracks, and pinch with two fingers to fine-tune the noise cancelling.
They also connect to multiple devices at once, making it easy to switch between your smartphone and tablet. They’re available in black or white and come with a hard travel case to keep everything neat when not in use.
Read our Sennheiser Momentum 4 Wireless review or explore our page covering the best headphones.
TV deals
Samsung QE50QN80F
Lowest-ever price on Amazon? Yes
Average price in the past six months: £841.96
Cheapest price in the past six months: £593
- 50-inch 4K TV
- Neo QLED display
- Supports HDR10, HLG and HDR10+ formats
We like: Great operating system
We don't like: Fiddly remote
With its miniLED backlight and quantum dot display, the 50-inch QE50QN80F should have vibrant colours and impressive contrast.
Samsung has given it the high-end treatment, too, so there are nice extras for gamers, too (e.g. 144Hz screen, FreeSync and variable refresh rate tech), all for a cheaper price than an OLED from LG or Samsung.
Check in with our full Samsung QE50QN80F review.
More Which?-tested TV deals:
- Samsung QE55QN93F – SQUIRREL_TEXT_50021570
- LG OLED55B56LA – SQUIRREL_TEXT_50021556
- LG OLED48B56LA – SQUIRREL_TEXT_50021557
Explore our guide to the best TVs.
Mattress deals
Silentnight Studio by Silentnight Gel
Lowest-ever price on Amazon? No (was £335 May 2025)
Average price in the past six months: £460.57
Cheapest price in the past six months: £338.26
- Double
- Pocket sprung
We like: Rated cold to lie on, not too bouncy
We don't like: Cover isn't removable for washing, no sleep trial available via Amazon
This mattress has been in the Silentnight range for a few years, but it's still popular. It features a combination of pocket springs and a layer of gel on the top.
It's rated 'cold' to lie on, so it won't trap heat around you, ideal if you tend to sweat in bed or suffer with hot flushes.
Read our Silentnight Studio by Silentnight Gel review or explore our guide to the best mattresses.
What will be on offer in the Amazon Black Friday sale?
Amazon usually offers discounts across pretty much all of its departments, including:
If you're after an Amazon own-brand product in particular, the Amazon Black Friday sale is a great time to shop, as these products are pretty much always discounted.
This year, we're expecting to see decent price-drops on the following products:
- Amazon Fire TV Stick: Fire TV Stick HD | Fire TV Stick 4K
- Kindle ebook readers: Kindle Paperwhite | Kindle Scribe
- Amazon Fire Tablets: Fire 7 | Fire HD 8 | Fire HD 10 | Fire Max 11
- Amazon Echo speakers: Echo | Echo Show 10 | Echo Show 5 | Echo Show 8
We'll update this page daily throughout the Black Friday sale period.
When will the Amazon sale start?
Last year, most of the larger stores such as Currys and John Lewis started their Black Friday sales from Friday 1 November.
Off the back of its October Amazon Prime Day event, Amazon remained quiet on deals for a couple of weeks before launching ‘Black Friday Week’ from Thursday 21 November to Monday 2 December.
This year, we expect Amazon to do the same and launch its deals around two weeks before Black Friday itself.
Like last year, Black Friday falls quite late in November 2025 (Black Friday is on 28 November, and Cyber Monday on 1 December).
Want to know when we expect other big retailers to start their sales? Find out more about the John Lewis Black Friday sale and the Currys Black Friday sale.
Does Amazon offer any guarantees?
Depending on how you shop through Amazon during the sales, you'll be covered by one of the retailer's guarantee schemes.
Amazon A-to-Z Guarantee
This offers protection if you purchase an item sold and fulfilled by a third-party seller. It covers the delivery and condition of your items, plus any problems with returns.
Amazon says you're within your rights to request a refund if you haven't received your package and three days have passed since the latest estimated delivery date. You can also claim your money back if the item is damaged, defective, or not as described.
See also: Amazon A-to-Z Guarantee help page
Amazon Renewed Guarantee
If you're purchasing a refurbished, pre-owned or open-box product, you're covered by the Amazon Renewed Guarantee. The retailer says this gives you 'the same standard return policy as on most purchases on Amazon'.
You can claim a replacement or refund if the product is faulty or 'does not work as expected' for a period of one year from delivery.
See also: Amazon Renewed Guarantee help page
How much is delivery from Amazon?
Free shipping comes as standard for Amazon Prime members (excluding the four-hour delivery window option for larger items).
For non-Prime members, Standard delivery in the UK is free on orders of eligible books over £10 or of other eligible items over £25.
For One-Day and Premium delivery, this can vary between £3.95 and £4.99 per delivery, while Priority delivery costs 99p. Same-Day and Overnight Delivery costs £5.99 for all eligible items.
Regardless if you're a Prime member or not, some large items may come with the option for a four-hour delivery window on a nominated day which is a single rate of £10.
You may also be given the option to send your parcel to one of Amazon's Pickup locations.
Note that all the above-mentioned delivery costs are for orders fulfilled by Amazon. Delivery costs charged by third-party sellers on Amazon.co.uk may differ.
See all Amazon delivery options.
Returning sales purchases to Amazon
If you buy a product from Amazon during the sale and it arrives on your doorstep damaged, the retailer is fully responsible.
According to the Consumer Rights Act, your purchase needs to be of satisfactory quality, fit for purpose and as described. If the product doesn't meet one of these requirements, the retailer (not the manufacturer) is at fault.
Even if your purchase isn't damaged or faulty, you can still return it under Amazon's voluntary returns policy. A message on the retailer's website says: 'You can return most products from the Amazon sites to Amazon within 30 days of receipt of the products.'
To do so, you'll need to access Amazon's Online Return Center.
If you're dealing with a faulty product, check in with our expert guide on how to get a refund, repair or replacement.
How to recycle your old tech
Replacing some older tech during the sales? Be sure to dispose of your old items in a responsible way.
You have a couple of options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Otherwise, you can simply drop the items at your local recycling centre.
Find out more about how to recycle electrical items.
