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We’ve seen some big discounts on tech and electricals, plus kitchen and home appliances in the April sales. So if you’re after a new mattress, tablet, laptop, television, fridge freezer, or even an Apple iPhone 12, now could be a good time to buy.
Our experts track prices throughout the year, not just when the sales are on. This means we’re able to cut through the retailers’ spin and only bring you the deals we consider to be genuinely good value.
All of the deals we’ve included in our April round-up cover products that have made the journey to the Which? test lab. As our lab tests are objective and reflect how you would use these products in real life, you can trust our reviews are accurate.
Even though all of the deals listed here show products that scored well in our tests, the best way to see if a product is right for you is to check in with our expert reviews before you buy.
Best mattress deal
Emma The Original mattress – £382.91 (41% off)
- We like: Can be used on most bed bases, not too warm to lie on, 200 night trial, it doesn’t need to be flipped over
- We don’t like: Only available online
This bed-in-a-box mattress comes with a foam core with a memory foam layer. It can be used with an electric blanket.
Using the code FBEASTER41 will get you 41% off the Emma Original mattress at the moment, bringing the cost down from £649 to £382.91.
This is a good deal. The best we’ve seen earlier this year was for 42%, and Emma was offering 35% off in Feb. Plus we spotted a couple of occasions where there’s been a discount of 40% off (Valentine’s Day and Mother’s Day), so 41% is good.
Best mobile phone deal
Apple iPhone 12 64GB – £724
- We like: Great camera, Easy to use
- We didn’t like: Battery takes a while to charge
It’s rare to find a discount on an iPhone, especially a recent model such as this. It comes with 5G capability, 64GB of storage and a 6.1” screen.
This deal from Amazon is the current cheapest we could find for a SIM-free version of the iPhone 12.
Best TV deal
LG 43UN80006LC – £379 (reduced by £50)
- We like: Easy to use, great remote
- We didn’t like: Some key apps missing at time of testing
This 43-inch 4K TV has an LCD display. It’s a mid-range model from LG – unlike LG’s higher-end LCDs, it doesn’t come with a NanoCell layer to filter out impure colours.
A £50 price drop at Currys means you can now snap it up for £379.
(A 2020 Which? investigation into Currys PC World suggests the firm has an issue with how it handles complaints about faulty products. So do consider this before making a purchase.)
Best tablet deal
Samsung Galaxy Tab S5e – £329
- We like: Compact and portable design, long battery life
- We didn’t like: No headphone jack
The Samsung Galaxy Tab S5e is a large tablet with a 10.5-inch screen and 64MB of built-in storage. It’s slim, at just 6.6mm, and comes with a facial recognition camera and fingerprint scanner – this makes it easy to unlock as you don’t have to type in a Pin or password.
It’s currently available for a discounted price of £329 – its normal price is £379.
Best headphone deal
Apple AirPods – £119
- We like: Comfortable, easy to use
- We didn’t like: Quite a bit of sound leaks to your surroundings, fairly loose fit
You don’t often come across a huge deal on an Apple product, so we’ll take this £6 saving on the typical major retailer selling price of £125.
AirPods are truly wireless headphones, and are Apple iOS and Android device compatible (some non-essential features are iOS-only). Apple claims they have five hours battery life, with 24 hours total claimed battery life with top-ups from the charging case.
Best laptop deal
Apple MacBook Air 2020 (M1) – £939
- We like: Fast, thin and light
- We didn’t like: Not many ports, expensive upgrades
The super thin Macbook Air is Apple’s most portable laptop, weighing only 1.281kg. It comes with an Apple M1 processor, w8GB Ram and 256GB SSD.
We’ve spotted this £60 drop on the gold version at Currys and John Lewis – it was previously £999 and this is the cheapest way to get a 2020 Mac. If you don’t like that colour, Currys also has £50 off the space grey version and £20 off the silver version, too.
It’s still pricey, compared to rival laptops, so make sure it suits your needs.
See our full MacBook Air 2020 review. Otherwise buy the gold version for £939 at Currys PC World or John Lewis. Prefer an alterative colour? You can buy the grey at Currys for £949 or silver at Currys for £979.
Best washing machine deal
Bosch WAX32GH4GB – £864
- We like: Excellent cottons and synthetic wash, Energy and water efficient
- We didn’t like: High price
This high-end model is typically on sale for around the £900 mark, but at the moment can be had for £36 less.
With its extra-large 10kg capacity drum, it’s among the bigger machines you can buy. It also has Smartphone app remote control and an A+++ energy rating.
For more offers, see the best washing machine deals for 2021.
Best fridge freezer deal
LG GBB72PZEFN fridge freezer – £689
- We like: Very efficient, quiet, flame-retardant backing
- We didn’t like: Some ease of use niggles
Normally selling for well over £700, this fridge freezer can currently be had for a decent discount.
The fridge contains 213 litres of usable space – enough to hold around 11 supermarket carrier bags of shopping. In the freezer, three transparent plastic drawers provide 75 litres of usable space.
April sales shopping tips
Check the Which? website
As well as finding you the best deals this April, we’ve also put together a list of the best and worst shops.
We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see which retailers impressed in our latest shopping survey, head over to our extensive guide on the best and worst shops.
Watch out for sneaky tricks
Some retailers use underhand tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (’30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.
If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.
Research customer reviews
It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.
Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check out our expert guide on how to spot a fake review.
Whether you bought a product in-store or online, you still have rights under the Consumer Contract Regulations.
The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.
We’ve put together advice on the additional rights you have when shopping online in our online returns guide.