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Best deals in the September sales revealed by Which?

Our product experts have trawled through the September sales to save you money on LG TVs, Apple tablets, Samsung washing machines and more

Best deals in the September sales revealed by Which?

We’ve seen some big discounts on tech and electricals, plus kitchen and home appliances, in the September sales. So if you’re after a new laptop, television or fridge freezer, now could be a good time to buy.

Our experts track prices throughout the year (not just when the sales are on), this means we’re able to cut through the retailers’ spin and only bring you the deals we consider to be genuinely good value.

All of the deals we’ve included in our September round-up cover products that have made the journey to the Which? test lab. As our lab tests are objective and reflect how you would use these products in real life, you can trust our reviews are accurate.

Even though all of the deals listed here show products that scored well in our tests, the best way to see if a product is right for you is to check in with our expert reviews before you buy.

Best mobile phone deal

Apple iPhone 12 64GB – £679

Apple iphone 12
  • We like: great camera, easy to use
  • We didn’t like: battery takes a while to charge

We’ve spotted that the current cheapest deal for a SIM-free version of the iPhone 12 with 64GB of storage is £679.

It’s rare to find a discount on an Apple iPhone, especially a recent model such as this.

For your money, you get 5G capability and an improved screen over the iPhone 11. It’s also waterproof up to 1.5 metres for up to 30 minutes – worth knowing if you’ve ever killed off a phone by dropping it in water.

Read our full Apple iPhone 12 64GB review or buy it now from Amazon or John Lewis.


Browse all of our mobile phone reviews or, for more offers, see our round-up of the best mobile phone deals.


Best TV deal

LG OLED55CX5LB – £1,099

LG-OLED55CX5LB
  • We like: great remote control, simple to use
  • We didn’t like: some useful apps missing at time of testing

This 55-inch 4K model is from LG’s 2020 CX OLED range. OLEDs don’t use backlights; instead, each pixel produces its own light. This gives extra control over which parts of the screen are lit and affords superior contrast over LCD TVs.

Normally selling for around £1,299, it’s currently discounted to £1,049.

Read our LG OLED55CX5LB review or buy it now at Argos.


See our TV reviews to find out which models have performed the best in our tough lab tests. If you’re looking for a bargain, our product experts have even more TV deals for 2021 for you.


Best tablet deal

Apple iPad Mini (2019) – £349

Apple iPad Mini
  • We like: fast, great software
  • We didn’t like: expensive, only supports older Apple pencil

This tablet has a 7.9-inch screen and an Apple A12 processor and the cheapest version comes with 64GB of storage. Think carefully about whether this is enough for you, as it can’t be upgraded later.

The silver version of the iPad Mini 64GB model can currently be had for £349 – this matches the cheapest price we seen it at yet and is around £50 cheaper than the typical price.

Read our full iPad Mini review to see how it did in our tests or buy it now from Currys PC World.


Check our tablet reviews to see which models we recommend. For more offers on Android and iOS tablets, see the best tablet deals for 2021.


Best headphone deal

Apple AirPods – £119

  • We like: comfortable
  • We didn’t like: quite a bit of sound leaks to your surroundings

You don’t often come across a huge deal on an Apple product, and we haven’t here. But if you have your heart set on a pair, you don’t need to pay the full typical major retailer price of £125 as we’ve found them for £6 off.

Find out whether they’re the best in our tests in our Apple AirPods review or buy them now from Appliances Direct.


Discover top-rated headphones with our headphones reviews. Looking for more deals? See our best wireless headphones deals for 2021.


Best laptop deal

Apple Macbook Pro 2020 (M1) – £1,168

Apple MacBook Pro
  • We like: fast, thin and light
  • We didn’t like: only two ports, not everyone will like the Touch Bar (a small touchscreen that replaces the top row of keys)

The Macbook Pro is currently available for £1,168, which is the lowest price we’ve seen in several months from the big retailers. Usually this model is discounted to £1,187 if it’s not at full price, so it’s good to see a slightly bigger discount this month.

Read our full MacBook Pro 2020 review to make sure it suits your needs or buy it now from John Lewis or Currys PC World.


Our laptop reviews uncover the best laptops for every budget. Alternatively, see our guide on the best laptop deals for 2021 for bargains on budget laptops, Ultrabooks and MacBooks.


Best smart speaker deal

Jam Hang Around (HX-P505) review – £33

Jam Hang Around bluetooth speaker
  • We like: IP67 dust and waterproofing
  • We didn’t like: No carrying handle

This no nonsense lightweight Bluetooth speaker is great for travelling. It’s compact and has a useful 3.5mm socket if you do need a wired connection. If you’re after a speaker on a budget, this could be good option as we’ve spotted it on sale with £27 off the full recommended retail price (£59.99), bringing it down to a much more budget-friendly £32.99.

For our full verdict see our Jam Hang Around (HX-P505) review or buy it now from Amazon for £32.99.


Discover top-rated Bluetooth and smart speakers with our wireless speaker reviews. Looking for more deals? See our best wireless speaker deals for 2021.


Best washing machine deal

Samsung QuickDrive WW80M645OPM – £709

Samsung QuickDrive washing machine
  • We like: easy to use
  • We didn’t like: not very efficient with water

This is a feature-packed, freestanding, frontloading washing machine from Samsung. It has a reasonable 8kg cotton capacity and a 4kg synthetic capacity.

It has been priced at £749 recently, but a price drop this month means it’s now available at £709.

Read our full Samsung QuickDrive WW80M645OPM washing machine review or buy it now for £709 at Appliance World.


Find out which are the top-rated models in our washing machines reviews. For more offers, see the best washing machine deals for 2021.


Best fridge freezer deal

Haier HB16FMAA freestanding fridge freezer – £579

  • We like: the door alarm and child lock
  • We don’t like: the fridge is a bit awkward to clean

This Haier fridge freezer looks a bit like an American-style fridge freezer, but it’s actually a multi-door model with two side-by-side fridge doors and two freezer drawers.

This isn’t the absolute cheapest we’ve seen it for recently (it dropped to £549 earlier this year), but this is still a really good deal and cheaper than the average price we usually see for this type of fridge freezer.

Read our full Haier HB16FMAA fridge freezer review to see what you get for your money or buy it now for £579 from Currys PC World.


Find all the best models in our fridge freezer reviews. For more price reductions, see the best fridge freezer deals for 2021.


Best Dyson cordless vacuum deal

Dyson V7 Animal – £199

  • We like: effective cleaner
  • We don’t like: small dust container and short run-time

The V7 Animal is Dyson’s entry-level cordless vacuum. It usually costs around £249, but it’s currently on sale for less than £200.

It’s an excellent option if you’re looking for a dependable vacuum, but don’t want to shell out for a top-of-the-range model. However, you’ll have to settle for less run time and dust capacity than you get with newer Dysons, such as the V15 Detect and V11 Absolute. Check out our full best Dyson deals guide for tips and tricks on getting the best price on all the range.

Read our full Dyson V7 Animal review or buy it now from AO.com, Appliances Direct, Currys PC World, John Lewis, Sonic Direct or Very.


Discover which Dyson vacuums we rate best in our cordless vacuum reviews.


Best Shark vacuum deal

Shark NV602UKT – £139

Shark NV602UKT
  • We like: a real dust-buster on carpets and floorboards
  • We don’t like: falls short on some floor types

If you prefer corded models, this upright Shark could be the vacuum for you. It cleans well on most surfaces and converts into a portable handheld mode, which is convenient for cleaning tight spots, such as the inside of your car.

Like most Sharks, it’s often on sale, but it’s rarely this cheap. For a new vac, this is an excellent price.

Read our full Shark NV602UKT review or buy it now from AO.com.


Get our verdict on the full Shark range in our vacuum cleaner reviews. For more price reductions and tips on getting the best price, check out our best Shark deals guide.


September sales shopping tips

Check the Which? website

As well as finding you the best deals this September, we’ve also put together a list of the best and worst shops.
We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands.

After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see which retailers impressed in our latest shopping survey, head over to our extensive guide on the best and worst shops.

Watch out for sneaky tricks

Some retailers use underhand tactics to pressure you into making a purchase.

These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (’30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.

If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.

Research customer reviews

It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.

Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check out our expert guide on how to spot a fake review.

Returning goods

Whether you bought a product in-store or online, you still have rights under the Consumer Contract Regulations.

The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.

We’ve put together advice on the additional rights you have when shopping online in our online returns guide.

Prices correct at the time of writing. Deals and prices may change quickly.

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