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AO.com Black Friday deals are here, and more than 500 products have had their prices slashed for the Christmas buying season. Our expert analysts have checked through all the offers to cherry-pick the deals that are truly worth snapping up.
Every product listed here has been tested in our labs, and we’ve made sure not to include any deals for below-par gadgets and appliances.
However, you’ll want to check our expert reviews before buying to make sure the deals you take up are for the very best products.
Go straight to our curated list of the best Black Friday deals available now.
AO.com Black Friday TV deals
LG OLED65C14LB – was £2,499, now £1,699 (32% off according to AO.com)
We like: Rich and lifelike colours, nicely balanced sound, high level of detail
We don’t like: Some judder during 4K scenes
This is the furthest we’ve seen this OLED TV’s price slashed so far.
It’s one of the largest-screen TVs from one of LG’s most high-end 2021 ranges. The level of detail is staggering and the colours pack a real punch.
A TV is no small purchase – make sure it’s worth the cash by checking our expert TV reviews
LG OLED65G16LA – was £2,999, then £2,299, now £2,199
We like: Astonishingly crisp picture, rich and detailed sound
We don’t like: The smart home screen and settings menu can be confusing
Another model from LG’s 2021 OLED range, this TV is at the top end in terms of price, so a £700 saving is welcome if you’re thinking of buying one.
It’s designed to be wall mounted and it comes with a mount included, but you can buy a table stand separately. The 4K footage is close to flawless and it has wonderfully vivid and lifelike colours.
More AO.com Black Friday TV deals:
- LG OLED55G16LA – was £1,999, then £1,599, now £1,499. Buy it now on AO.com, or read our LG OLED55G16LA review.
For more Black Friday TV deals visit the best TV deals for 2021.
AO.com Black Friday tech deals
Samsung HW-A550 – was £299, now £199 (33% off according to AO.com)
We like: Good sound quality, easy to set up and use
We don’t like: No support for Dolby Atmos
Some of Samsung’s sound bars can cost up to £1,000 or more, so this discount means an already low-priced sound bar just got even cheaper.
It is best suited to larger TVs above 43″, and although it’s not the bassiest sound bar, dialogue and special effects sound clear and impressive.
See how this sound bar stands up to the rest in our expert sound bar reviews.
Sennheiser Momentum True Wireless 2 (black) – was £249, then £189, now £179
We like: Good sound quality, effective noise cancellation, well built
We don’t like: Not great for phone calls
Sennheiser’s wireless earbuds are usually at the pricey end of the market, but this hefty discount helps take the sting out of the price. You can, however currently find them for £4 cheaper at Richer Sounds.
The hard case will charge the headphones when you store them away, and our panel of experts described the audio as well-balanced, lively, energetic and entertaining.
Read our laptop reviews before parting with your cash this Black Friday to avoid a poor purchase.
More AO.com Black Friday tech deals:
- Samsung Galaxy Watch 4 GPS 40mm + Samsung Galaxy Buds 2 – was £388, now £249. Buy it now on AO.com
- Oppo A54 5G smartphone – was £249, now £199 (20% off according to AO.com) but it is available at Currys for £180. Buy it now on AO.com or at Currys, or read our Oppo A54 5G smartphone review.
AO.com Black Friday kitchen appliances deals
Swan Nordic One Touch SK22150GRYN – was £149, now £120
We like: Simple to use, quiet, excellent coffee
We don’t like: Frothed milk isn’t always consistent
This classy coffee machine from Swan puts simplicity first, with just three buttons on the control panel, a dial on the milk tank for frothing, and a large temperature display in the centre.
It was already reasonably cheap compared to some of the other coffee machines we’ve tested, but now it’s even cheaper, and it makes tasty espressos and excellent creamy cappuccinos.
See if pricier coffee machines are more worthwhile with our coffee machine reviews.
More AO.com Black Friday kitchen appliances deals:
- Samsung DW60R7040FS dishwasher – was £579, now £499 (13% off according to AO.com). Buy it now on AO.com, or read our Samsung DW60R7040FS dishwasher review.
- Russell Hobbs Glass 21600 kettle – was £59, then £40, now £38 (44% off according to AO.com). Buy it now on AO.com, or read our Russell Hobbs Glass 21600 kettle review.
AO.com Black Friday laundry and floorcare deals
Dyson Cyclone V10 Animal – was £349, now £299
We like: Fantastic at almost every aspect of cleaning
We don’t like: Short battery life on turbo mode
AO has taken £50 off one of Dyson’s flagship cordless vacuums.
The Cyclone V10 Animal is versatile and easy to use, although we wish it had a slightly longer battery life.
It usually costs at least £349, so this is a good opportunity to snap up a Dyson at a discount price.
Pit this Dyson against competitors including Shark and Miele in our cordless vacuum cleaner reviews.
More AO.com Black Friday laundry and floorcare deals:
- Bosch TDI9020GB steam iron – was £109, now £59 (45% off according to AO.com). Buy it now on AO.com, or read our Bosch TDI9020GB steam iron review.
- Bosch TDA3022GB steam iron – was £50, now £28 (44% off according to AO.com). Buy it now on AO.com, or read our Bosch TDA3022GB steam iron review.
AO.com Black Friday shopping tips
Along with several other UK retailers, AO.com has launched its Black Friday deals with ‘early bird’ sales. Although the temptation is there to get ahead of the curve and buy things early, you should ensure you’re getting the very best prices you possibly can.
Know how to spot a good deal
This month the retailers are all battling with each other to grab your attention and pull you towards their deals, so several places will claim to have the best offers available. The important thing to remember is that just because there’s a big discount on something doesn’t mean it’s at its lowest-ever price.
Which? research has found that Black Friday prices are often not as good as they might appear.
There are a few handy price-tracking websites that will show you whether the product you’re looking at has been on sale for cheaper than it currently is. PriceSpy covers several retailers, including AO.com. CamelCamelCamel is another handy tool for tracking price histories on Amazon, and PriceHistory.co.uk is for tracking discounts at Argos.
Find out everything you need to know about Black Friday in our Black Friday insider’s guide
How to return AO.com products
If a product you’ve bought from AO.com during Black Friday sales turns out to be damaged or faulty, the retailer takes full responsibility.
The Consumer Rights Acts says that the product you’ve bought needs to be as described, fit for purpose and of a satisfactory quality. If these requirements aren’t met, the retailer is at fault.
Even if there’s no damage or faults, you can still return your products to AO.com. It has a 100-day free return policy and offers you a full refund if the product is unused. If it’s used, AO.com will refund up to 50% of the item’s cost. Items can be collected from your home or dropped off at one of AO.com’s Drop at Shop, CollectPlus or DPD drop-off points. Head to the AO.com returns page for more information.
‘I want to return my goods, what are my rights?’ – read our expert guidance on online and in-store returns, what to do about faulty goods and what you’re entitled to.
How to recycle your old tech and appliances
If you’re replacing an old TV, washing machine or other household staple, make sure they’re disposed of properly and don’t end up contributing to environmental waste.
Depending on the product type and the condition it’s in, you could donate it, sell it on or drop it off for recycling.
See how to recycle electrical items for advice on getting rid of your unwanted tech responsibly.
Best Black Friday shopping advice
- For more deals and expert advice, see our Black Friday insider’s guide
- Find out how to avoid fake Black Friday deals
- Follow these 15 shopping tips for Black Friday sales