Best Black Friday deals on sleep essentials 2025: top offers on pillows, duvets and more

A quality night’s sleep can have a huge impact on your wellbeing, focus and energy. Give yourself a better chance of a restful night with these early Black Friday deals on sleep essentials.

If you struggle with sleep or want to ensure a restful night every night, there are products that could make a big difference and lots of tips to help you get better sleep.

Get comfy with a new pillow, block out the outside world with an eye mask, or keep track of how you slept with a smartwatch.

The best Black Friday deals run throughout November and are the perfect opportunity to invest in sleep essentials, with big discounts at top retailers like Amazon, Dunelm and Next. 

In the run-up to the main event, we’ll be keeping an eye on the best deals across all the most useful sleep essentials tested by Which? including mattresses, duvets, magnesium supplements and more. 

For more tips to help you shop smart in the sales, take a look at our Black Friday 2025 advice.

Best Black Friday sleep deals at a glance:  Airbed | Anti-snoring devices | Duvet | Earplugs | Electric blanket | Eyemask | Magnesium supplement | Mattress | Mattress topper | Pillow |  Sleep trackers | Travel pillow 

*'Average price' or 'lowest price' information is based on Which? market knowledge and information supplied by our partners. Average price and lowest price are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

 Best mattress deal

EZE Hybrid Ultra Mattress

Typically on sale for £599, a double mattress is currently available for £539 at EZE.

• Double
• Pocket sprung

We like: It's easy to turn over on

We don't like: The cover isn't removable for washing

EZE describes this mattress as a hybrid, but the large pocket spring core means we class it as pocket sprung, despite the foam layers. 

The foam layers won't suck you in, and it's breathable, so if you do tend to sweat or have hot flushes, the cover does a good job of wicking away moisture. 

Bought direct from EZE, it's delivered vacuum-packed in a box. Delivery is free, but there's no trial-night offer. You can, however, return it within 14 days of buying as part of the Consumer Contracts Regulations – just keep the original box. 

It comes with a 10-year warranty.

Read our full EZE Hybrid Ultra Mattress review to find out if you'll get a decent night's sleep.

See our guide to the best mattresses and the best Black Friday mattress deals. 

More mattress Black Friday deals

• Sleepsoul Heaven: SQUIRREL_TEXT_12880843 
• Jay-Be 2000 Hybrid E-Pocket Eco Truecore: SQUIRREL_TEXT_50018165

 Best pillow deal

Simba Hybrid Pillow

Average price in the past six months: £101.18
Cheapest price in the past six months: £71.18*

• 48 x 74cm
• Washable removable cover
• You can adjust the firmness 

We like: For side, front and back sleepers

We don’t like: Pricey for a pillow

Simba’s Hybrid Pillow is significantly more affordable in this early Black Friday deal. Whatever type of sleeper you are, this pillow will be suitable, whether you sleep on your side, front or back.

It comes with a washable removable cover, memory foam cube filling, a pouch for storing spare foam, and you can change the firmness by adding or removing foam cubes.

Read our Simba Hybrid Pillow review. 

See our guide to the best pillows. 

More pillow Black Friday deals

• Panda Hybrid Pillow: SQUIRREL_TEXT_12876036
• Slumberdown British Wool Pillow: SQUIRREL_TEXT_50021543

Best duvet deal

Emma 4-season duvet

Average price in the past six months: £117.93
Cheapest price in the past six months: £81.95*

• Soft cotton cover
• 2.61kg weight
• Machine washable at 60°C

We like: Light duvet

We don't like: Not for fans of heavy duvets

A comfortable duvet can make or break the quality of your shut-eye. The Emma 4-season duvet is lightweight, machine washable and has a cotton cover.

Read our Emma 4-Season Duvet review.

See our guide to the best duvets. 

More duvet Black Friday deals

• Slumberdown Winter Warm 13.5 Tog: SQUIRREL_TEXT_50013560
• Simba Hybrid 3-in-1: SQUIRREL_TEXT_50018151

Best mattress topper deal

Panda The Topper

Average price in the past six months: £148.15
Cheapest price in the past six months: £117.99*

• 188 x 135 x 5cm (H x W x D)
• Memory foam
• Removable washable cover

We like: Change the firmness of your mattress

We don't like: Washing instructions are confusing

If you want to make your bed feel comfier without replacing the entire mattress, why not invest in a mattress topper over Black Friday? 

The Panda The Topper uses memory foam so you can sink into it. It also has elasticated corner straps and a removable, machine-washable cover. 

Read our Panda The Topper review.

See our guide to the best mattress toppers.

More mattress topper Black Friday deals

• Simba Hybrid Essential Topper (Hybrid 1500): SQUIRREL_TEXT_50013950  

 Best earplug deal

Alpine SleepDeep Ear Plugs

Average price in the past six months: £16.18
Cheapest price in the past six months: £11.89*

• Made from silicone-free thermoplastic
• Comes with a storage case
• Two sizes included

We like: Can be washed to use again

We don't like: May be tricky to clean

Earplugs will help cut out distracting sounds from the outside world that keep you tossing and turning throughout the night. These Alpine SleepDeep Ear Plugs are reusable and claim to reduce noise by 27dB. Two sizes are included so you'll be able to find the right fit for your ears. 

Read our Alpine SleepDeep Ear Plugs review. 

See our guide to the best earplugs for sleeping. 

More earplugs Black Friday deals

• EarHub Soft Foam Ear Plugs: SQUIRREL_TEXT_50011469

Best eyemask deal

Manta Sleep Mask

Average price in the past six months: £34
Cheapest price in the past six months: £23.20*

• Full light blocking
• Adjustable head-strap
• Eye cushions

We like: It's machine washable at 30°C 

We don't like: It's still pretty pricey for a sleep mask 

If you've tried eye masks in the past and found that they still let in a degree of light then you may want to swap them out for the Manta Sleep Mask.

With eye cushions that fully encompass your face, this mask is designed to ensure that morning light has no chance of reaching your retinas.

Read our Manta Sleep Mask review to find out.

Discover more of the best eye masks.

More eye mask Black Friday deals

• Halos Blackout Memory Foam Sleep Mask: SQUIRREL_TEXT_50022658

Popular sleep accessories: more deals to give your sleep a boost

These bestselling products may not be typical sleep aids, but they could help you have a deeper, more restorative kip.

Best sleep tracker deal

Google Pixel Watch 3 45mm

Average price in the past six months: £378.13
Cheapest price in the past six months: £217.99*

• Sleep insights
• Extensive fitness tracking
• Daily morning brief

We like: Tracks oxygen variation and sleeping heart rate

We don't like: Can't be connected to Apple phones

A sleep tracking smartwatch or smart ring will monitor the length of time you've spent asleep, how long you spend in each sleep stage and more. We don't recommend trackers if you struggle to sleep but they can be helpful if you're curious about your night-time habits.

The Google Pixel Watch 3 offers a range of sleep tracking features and can also track your workouts, daily step count, and more.  

Read our Google Pixel Watch 3 review. 

See our guide to the best smartwatches and the best smart rings.

More sleep tracker Black Friday deals

• Samsung Ring: SQUIRREL_TEXT_50018912
• Fitbit Versa 4: SQUIRREL_TEXT_12875510

Best magnesium supplement deal

Our pick: Nutrition Geeks Mg Glycinate

Average price in the past six months: £9.99
Cheapest price in the past six months: £7.64*

Buy from Amazon for £7.64.

• 22p cost per daily dose
• Contains a mix of magnesium glycinate, malate and citrate
• Recommends 1-2 capsules a day

We like: Good dosage, inexpensive 

Magnesium for sleep has the potential to boost energy levels and reduce tiredness and fatigue. If you aren't getting enough of it through your food intake, it could be worth trying a magnesium supplement like the Nutrition Geeks Mg Glycinate capsules. 

Read our Nutrition Geeks Mg Glycinate review.

See our guide to the best magnesium supplements. 

More magnesium supplement Black Friday deals

• Solgar Chelated Magnesium: SQUIRREL_TEXT_50022977 

Best anti-snoring device deal

Breathe Right Nasal Strips

Average price in the past six months: £12.70
Cheapest price in the past six months: £9.77*

• 47p cost per use
• 30 pieces per pack
• Single-use nasal strips

We like: Easy to apply

We don't like: Strips are single-use

Snoring can disrupt both you and your partner's sleep. Luckily, there are products to help solve that problem. These affordable nasal strips stick to the outside of your nose and could help you breathe better throughout the night. 

Read our Breathe Right Nasal Strips review.

See our guide to the best anti-snoring devices. 

 Best electric blanket deal

Zanussi ZEDB7002 Electric Blanket

Average price in the past six months: £54.99
Cheapest price in the past six months: £39.99*

• Dual controls
• 265cm power cord
• Available as single, double or king

We like: Available in three sizes

We don't like: Skirt could be more fiddly than straps

This electric blanket offers nine temperature settings, separate controls for the body and feet, and a timer that runs for up to nine hours.

It attaches to the mattress using a fitted skirt that wraps all the way around, rather than the usual four elastic corner straps.

Read our Zanussi ZEDB7002 review.

See our guide to the best electric blankets.

More electric blanket Black Friday deals

• Dreamland Herringbone Pattern Heated Throw: SQUIRREL_TEXT_50017758

Best travel pillow deal

Average price in the past six months: £19.99
Cheapest price in the past six months: £19.99*

• Removable machine-washable cover
• Clip to secure it
• Comes in four colours

We like: Snug and secure

We don't like: Bulky

Regular travellers should make sure they have a travel pillow, especially if they take a lot of long-haul flights. It could help you feel more comfortable and have a better chance of getting some rest. 

This Go Travel Memory Dreamer Pillow hasn't been discounted yet for Black Friday, but it's inexpensive and promises to provide support so you can get some shut-eye. 

Read our Go Travel Memory Dreamer Pillow review.

See our guide to the best travel pillows. 

More travel pillow Black Friday deals

• Travelrest Ultimate Travel Pillow: SQUIRREL_TEXT_50001318

Best airbed deal

Vango Blissful Double

Average price in the past six months: £110.61
Cheapest price in the past six months: £53.69*

• 45 x 135 x 186cm  (HxWxD) inflated
• Built-in pump
• Auto-inflates when the bed loses firmness

We like: A pump is built in

We don't like: Pricey

Whether you're accommodating houseguests or planning a camping trip, your choice of airbed can make the difference between a comfortable night's sleep and a miserable one. 

The Vango Blissful Double has a built-in electric pump, so you don't need to do it manually, and the bed auto-inflates when it loses firmness. 

Read our Vango Blissful Double Air Bed review. 

See our guide to the best airbeds. 

More airbed Black Friday deals

• Hi-Gear Flock King High Rise: SQUIRREL_TEXT_50001624