Spanish operator Goldcar, owned by French giant Europcar, has a large branch network in its home country, as well as offices at locations across Europe.
Which? verdict: Goldcar sorely disappoints, especially on customer service. Steer well clear.
Car hire company: Goldcar (85)
Which? Recommended Provider
Average price per day
Clarity of final hire cost
Age, condition & mileage of car
Value for money
Table notes: We sampled 2,282 people in January 2020 who had hired a car in the last 12 months. Sample size is in brackets. Customer score combines overall satisfaction and likelihood to recommend. A dash means not enough responses to calculate that category.
When car hire is just £10 a day, but the company only gets two stars for value for money, something is seriously wrong.
A third of people told us they received unexpected or unexplained charges from Goldcar. The complaint from one customer that ‘after returning home, I checked my statement and saw a charge for €225’, is too familiar.
Then of course there’s the frequently noted pressure selling with one commenting ‘they hard sell additional insurance giving the most ludicrous reasons why you need it.’ You can watch our into buying additional insurance.
And don't think you can complain if things go wrong. As one reader said: ‘Trying to contact it is a joke.’ Hence the one-star customer service rating.
Choose Goldcar and, at best, your holiday will be ruined by ‘the continuous, unsettling worry that I was going to get scammed’, as one reader put it. Its terrible customer service and few redeeming qualities make this company an absolute no-no.